by Matthew Edwards | Apr 26, 2023 | Digital Strategy, Online Tools, Productivity
As a small business owner in New Zealand, you’re always looking for ways to save time and costs while also providing top-notch customer service. One solution that might be worth considering is using chatbots for customer service. What are chatbots? Simply...
by Matthew Edwards | Apr 17, 2023 | Digital Strategy
Customer personas are fictional representations of a business’s ideal customer. It helps companies understand and communicate the needs, goals, and behaviours of their target audience. By creating them, businesses can better tailor their marketing and sales...
by Matthew Edwards | Mar 21, 2023 | Digital Strategy, Marketing, Online Tools
As a business owner, it’s important to constantly find new ways to promote your brand and reach potential customers. One effective method is video marketing, which involves using video content to promote your products or services and increase brand awareness. In...
by Matthew Edwards | Mar 15, 2023 | Digital Strategy
In our post 6 Tips for Creating High Converting Landing Pages [in 2023] we discussed CTA’s or call-to-action buttons but didn’t go into too much detail. That’s exactly what we’re going to do in this article. Call-to-action (CTA) buttons are an...
by Matthew Edwards | Feb 22, 2023 | Digital Strategy, Email Marketing, Marketing
As a small business owner in New Zealand, it’s important to stay competitive in today’s digital landscape. One way to do this is through effective marketing strategies, and email marketing is a valuable tool to consider. In fact, it’s an important...
by Matthew Edwards | Feb 15, 2023 | Digital Strategy, Marketing
We’ve discussed SEO and talked about the importance of content; we’ve even said how content is king but then showed you some ways to optimise a site without a blog. But what about creating a content marketing plan? Well today we’re going to look at...
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