by Matthew Edwards | Feb 22, 2024 | Digital Security
Key Points: Ad stacking is a prevalent form of digital ad fraud. It leads to inflated costs and distorted marketing data. New Zealand businesses must be aware of ad stacking risks. Effective detection and prevention strategies are crucial. Ad Stacking: A Hidden...
by Matthew Edwards | Jan 18, 2024 | Digital Security, Google Ads
Key Points: Pixel stuffing is a common form of ad fraud, hiding ads in tiny pixels. It can lead to inflated advertising costs and skewed analytics. New Zealand businesses need to be aware of these risks and adopt countermeasures. Detection and prevention require...
by Matthew Edwards | Jan 3, 2024 | Digital Security, Google Ads, Marketing
The Hidden Drain on NZ Business Ad Budgets: Understanding Ad Fraud In the evolving digital marketplace, New Zealand businesses face a unique challenge that often goes unnoticed but has a substantial impact on their return on advertising spend (ROAS) – ad fraud. Ad...
by Matthew Edwards | Dec 15, 2023 | Digital Security, Google Ads, Marketing
Key Points: Bot traffic encompasses both beneficial and harmful non-human traffic to websites and apps. Good bots improve user experience and site health, while bad bots can engage in activities like ad fraud and DDoS attacks. New Zealand businesses face unique...
by Matthew Edwards | Nov 28, 2023 | Digital Security
Key Points: Multi-stage phishing is a growing threat to businesses, employing QR codes, CAPTCHAs, and steganography. These techniques can bypass traditional security measures. New Zealand businesses need to be aware and adopt advanced security measures. The...
by Matthew Edwards | Oct 25, 2023 | Digital Security
A Global Cybersecurity Incident with Local Implications The world was recently stunned as the global authentication giant, Okta, disclosed a major security breach. This high-profile cyberattack, which impacted millions globally, sends a very real message to all New...
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