Over 40% of the mobile OS market in both NZ and Australia has been taken up by Apple’s iOS. Millions of users are now being prompted to opt-in or opt-out of multi-site/app tracking through IDFA, a unique tracking code that is applied to an individual. This identifier...
We talk a lot about digital marketing here at Mars Digital, but I don’t believe I’ve ever gone into an explanation of exactly what digital marketing is. So this is exactly what I’ll be doing in this post. At a very high level, digital marketing is the process or act...
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