Mars Digital https://marsdigital.co.nz A Digital Agency Out of this World Fri, 10 Jul 2020 03:05:52 +0000 en-US hourly 1 https://wordpress.org/?v=5.4.2 https://marsdigital.co.nz/wp-content/uploads/2018/07/cropped-Mars-Digital-Logo-32x32.png Mars Digital https://marsdigital.co.nz 32 32 New Website Launched for Zakmir https://marsdigital.co.nz/new-website-launched-for-zakmir/?utm_source=rss&utm_medium=rss&utm_campaign=new-website-launched-for-zakmir https://marsdigital.co.nz/new-website-launched-for-zakmir/#respond Fri, 10 Jul 2020 03:02:29 +0000 https://marsdigital.co.nz/?p=207691 Check out the brand new website developed for New Zealand based supplement company Zakmir with an amazing design by RedSpark Creative & interactive elements.

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Check out the brand new website developed for New Zealand based supplement company Zakmir with an amazing design by RedSpark Creative & interactive elements.

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Digital 101 https://marsdigital.co.nz/digital-101/?utm_source=rss&utm_medium=rss&utm_campaign=digital-101 https://marsdigital.co.nz/digital-101/#respond Tue, 09 Jun 2020 22:34:49 +0000 https://marsdigital.co.nz/?p=207671 The post Digital 101 appeared first on Mars Digital.

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Digital 101

Written by Matthew Edwards

June 10, 2020

As part of the local TNG (The Networking Group) chapter that I go to, we occasionally give a 10 minute presentation about what our business is, where we came from and in general just a more in depth version of the standard 1 minute speeches we do at each meeting. Considering I’ve been going to the same group for a while and most of the people there know what Mars Digital does reasonably well by now, I thought it would be a good opportunity to go over some digital marketing basics that everybody there could take advantage of.

Being a 10 minute presentation I wasn’t able to go into too much detail but at the very least the idea was to touch on a few different strategies and how they interact, giving a basic outline and roadmap for everyone to follow.

Search Engine Optimisation (SEO)

Alright, the first thing I thought I could touch on was SEO, or search engine optimisation, which is the act of getting your website to rank on the first page of Google for various searches. For example, Jason would probably want the Byrne Homes website to show up when someone searches for “builders Auckland” or “house builds NZ”.

So how do we make that happen? Well without going too deep into it, I’ll give you the biggest factor. Content. Google loves content, specifically quality content that will engage your visitors. As a general rule, make sure you have at least 300 words on every page of your website, the exception being the contact page. Next, you want that content to be easily readable but also include key terms and phrases people search for on Google. In fact, Google loves longtail keyphrases, so work these into your content whenever you can. A longtail term is essentially a searchable question or sentence. For example, Theo (UProtect NZ) could have an article on his website that tackles the question “is income protection insurance right for me?”. That is a longtail keyphrase, the keywords in that question being income protection and insurance.

This actually brings me nicely to the next point. Because Google loves good quality content so much if you have the time, perhaps the most beneficial thing you can do for your own Google rankings is to write blogs posts and articles. You don’t need to spend all day everyday writing but once a week or month will drastically improve your SEO over time. Just make sure that you don’t copy and paste other articles. You can definitely take inspiration, but straight up copy and paste will actually hurt your rankings, not improve it.

As you write your articles there are a few things to keep in mind:

  • Make it easy to read
    • Don’t just upload solid blocks of text to your website, it’s daunting to see and people will just back away when they see it, making your hard work worthless.
  • Use headings
    • This actually goes with the first point but using headings and subheadings all throughout your article. Not only does it break up that wall of text but it tells Google exactly what your article and parts of your article are about.
  • Add videos
    • If you get sick of writing and aren’t afraid of the camera, record yourself talking about a topic, upload it to YouTube and post that as a blog.
    • Google loves videos, and this is because videos are more engaging than written content. So if you have a video, add it to your website, add it to your blog.

What’s the old saying? A picture is worth a thousand words? Well if a picture is worth a thousand words and most videos today are filmed at 30 or 60 frames per second then a 1-minute video would be worth 1.8 million words.

Now you have content that Google and your visitors will love it’s time to get it out there. For this we have a couple of options:

  • Social Media
  • Email

Social Media Marketing

Social media marketing is brilliant. Done right it can rake in customers and leads continuously. But while it is hard to master, there are some basic principles that you can apply and start to see results.

The first is posting regularly. For me, posting on social media once a week is sufficient but realistically I should be trying to create a post a day if I really want to up the response I get and my following. But for retailers, like Caz’s Sir Lancelock products you could easily post across Facebook and Instagram 3, 4 even 5 times a day and no one would bat an eyelid. But really when it comes to social media you need to actually have something to post, and that is where the content you were creating for SEO purposes comes in handy again. These articles give you something to post that has substance as opposed to just posting a photo, not that these are bad. But for service-based industries like mine and Lizelle’s (Greenfire Accounting) it doesn’t have the same impact as Caz posting photos of dogs playing at the beach.

For your article, you can take a relevant photo, and upload that with a short tagline or questions to drive traffic from Facebook and other social media platforms to your website. If we think about the example article I gave for Theo, that is the perfect scenario for social media, the article itself poses a question that I know I’ve asked myself, and according to Google, so do around 1,000 other New Zealanders every month, and then would proceed to answer it.

Posting articles you write also helps with what’s called the 80/20 rule. Effectively all this is is that when it comes to social media 80% of your content should be more about engaging with your audience, providing them benefit and just being part of a community, whereas the other 20% of the time your posts can be sales-related and directly ask people to sign up or buy something.

For example, Raelene (Barfoot & Thompson Residential) might post about a new listing that she has with Barfoot. This is a sales post, but she could also post about Kiwisaver for first home buyers and provide information to the public that is relevant and useful to them. But she could also break this rule by putting up a picture of a bathroom, saying something along the lines of “this is my dream bathroom, what’s yours?”. It doesn’t ask anyone to list their property or to buy one but it creates engagement, and if it just happens to be the bathroom of a property that she has listed, then there is still a good chance that someone will ask about the bathroom and if it’s part of a house for sale.

But What Social Platform?

One of the biggest questions out there is what social media platform do I use? Well, that really depends on your business. Firstly, when it comes to Facebook, it’s my opinion that all businesses should be active on Facebook, but the question is more about where do you focus your energy?

Business to Business companies like mine and NorthTec are more likely to find success on LinkedIn; this is purely because it’s a social media platform designed for professionals and networking with other professionals. This makes it the ideal place for us to find potential clients that are already in a work/business frame of mind.

On the other hand, Caz and even Sarah (Hibiscus Coast Party Hire) are likely to have a fair amount of success and engagement using Instagram. While Facebook is a heavily visual platform, Instagram is all about the visuals and pictures of cute animals never fail. But also pictures of happy people, enjoying their time at a party do very well. And while a picture of a party might not necessarily scream “party hire” but it’s related.

Other businesses like Ross’ Washrite are probably best focusing on Facebook. The reasoning behind this is more about demographics. Facebook’s average users tend to be 30+, whereas the primary user group for Instagram is 18-25. And for someone like Ross or John (Sunrise Electrical), you really want to get in front fo the decision-maker and for both of their businesses that means the homeowner, which isn’t often in that 18-25 age bracket.

Email Marketing

The other way I mentioned for getting your content out there is email. This one is pretty straight forward. People sign up to your email list and once a week or month you send out a newsletter that contains links to your articles.

Conclusion

At the end of the day, any article you write should be designed to get your business. Whether you do that subtly or not, but if you want to use that content as marketable material it should contain information that is of interest to the general public. Something that you can share on social media with a friend and something that solves problems your potential customers and clients might have.

I know I only briefly touched on each of these topics but, I was hoping that it might spark some questions. So if you have any questions, I’ll be happy to go a bit more in-depth.

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

Digital 101

Digital 101

As part of the local TNG (The Networking Group) chapter that I go to, we occasionally give a 10 minute presentation about what our business is, where we came from and in general just a more in depth version of the standard 1 minute speeches we do at each meeting....

The Difference between Active & Passive PPC Management

The Difference between Active & Passive PPC Management

When it comes to PPC advertising campaigns, you need to ensure yours is expertly managed. In the digital marketing industry, there are two separate methods of management: Passive PPC management Active PPC management What’s the difference between these two methods, and...

Add a Google Reviews Link to your Invoices

Add a Google Reviews Link to your Invoices

As arguably the best form of social proof for a widespread audience, it’s imperative that you collect and proudly display customer reviews on your website. In this short article, I’ll show you exactly how to create a link to add to your invoices or a follow-up email that sends your customers straight to the Write a Review page for your business on Google.

The post Digital 101 appeared first on Mars Digital.

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The Difference between Active & Passive PPC Management https://marsdigital.co.nz/the-difference-between-active-passive-ppc-management/?utm_source=rss&utm_medium=rss&utm_campaign=the-difference-between-active-passive-ppc-management https://marsdigital.co.nz/the-difference-between-active-passive-ppc-management/#respond Mon, 01 Jun 2020 22:42:22 +0000 https://marsdigital.co.nz/?p=207650 The post The Difference between Active & Passive PPC Management appeared first on Mars Digital.

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The Difference between Active & Passive PPC Management

Written by Matthew Edwards

June 2, 2020

When it comes to PPC advertising campaigns, you need to ensure yours is expertly managed. In the digital marketing industry, there are two separate methods of management:

  • Passive PPC management
  • Active PPC management

What’s the difference between these two methods, and which one is ideal for your next Google Ads campaign? While both options will manage your campaign, there’s a massive difference between the two. To help you realize which one you should seek out, let’s compare them!

Passive PPC Management

We’ll start with passive management because it’s much easier to explain. In essence, a digital marketing agency will provide very limited management of your PPC campaign. This tends to include minimal adjustments to the way the campaign is formed.

Typically, passive PPC management will include monthly check-ins where small tweaks are made to keywords and your budget. Other than that, the agency takes a very laid back approach to things and lets the campaign run itself month to month.

It’s not a very thorough service, and the only benefit is that it is the cheaper of the two options. Which is to be expected when you consider the minimal management carried out.

Active PPC Management

By contrast, Active PPC management is a far more hands-on approach to your pay per click campaign. In general, it involves more frequent updates with weekly reports and constant data analysis. The benefit of this is that you stay updated with your campaigns as they happen. The higher frequency of adjustments means that little things can be tweaked to get the most out of your budget. It’s far more cost-effective than waiting a month before changing things. So many different things can happen to a PPC campaign within a week. If they’re neglected, you can waste money on a strategy that doesn’t generate leads for weeks on end.

We offer an Active PPC Management service to help anyone with their PPC campaigns. While we specialise in Google Ads, this service extends to various other platforms as well. Here’s a look at some of our service’s main features and how we can help you get the most out of your advertising budget:

Constant Keyword Updates

As part of our active PPC management, we always look for the most effective keywords for your business. We’re constantly running keyword research to see if your money is better spent elsewhere. If any keywords are wasting money by not generating conversions, then we remove them right away. Similarly, we improve low-performing keywords by making them more relevant.

Overall, our active management means you continuously stay on top of the best keywords and target ads that are more keyword-specific. It helps you zero in on your target market, which can increase your conversions exponentially.

A/B Split Testing

This is something you never get with passive PPC management as it requires too much work. With our service, we perform A/B testing to understand which ads are worthwhile. These tests help us determine winning or losing ads in your campaign.

In essence, this ensures that you don’t waste money on losing ads. With passive management, this type of testing doesn’t take place. So, you may waste a portion of your budget on ads that simply won’t convert.

Regular Campaign Adjustments

Thanks to our experience, we know there are lots of different modifiers involved in pay per click advertising. This includes the following:

  • Dayparting modifiers
  • Geo bid modifiers
  • Audience modifiers
  • Device modifiers

Our active management service will provide regular adjustments for all of these modifiers. We regularly pay close attention to your campaign and tweak things as we see fit. Slight adjustments here and there can be the difference between a campaign that yields a positive ROI, and one that wastes your money.

Budget Management

Every advertiser has a budget for a PPC campaign. We take your budget and make sure that it performs towards the goal. We reallocate the budget to provide a more efficient ad spend, and we always ensure that you don’t go overboard. This careful budget management allows you to run PPC campaigns that make a profit. Too many campaigns end up wasting money or running over budget due to poor management. In most cases, this is because you’re using passive PPC management instead of a more active approach!

We’re capable of doing many more things as part of our active PPC management service. If you’d like a more detailed run-through of how we can help you out, please don’t hesitate to get in touch.

Active vs. Passive PPC Management

When you compare the two options, there’s a clear winner: active PPC management. Passive PPC management only has one benefit – it’s cheap.

If you look at the overall services, you realise that active PPC management is far more cost-effective. Yes, it is more expensive. But, you get more from the service and end up with a PPC campaign that’s better managed. As a result, you can generate more leads and potentially increase sales thanks to an active approach. So, the added costs will pay for themselves!

Improve Your Campaigns With Active PPC Management

Are you struggling to see any value from your Google Ads? Do you feel like you’re throwing money down the drain with your pay per click campaigns? These are common feelings, but all your problems can be solved with active PPC management. Contact us today to improve your campaigns and get better results!

 

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

Digital 101

Digital 101

As part of the local TNG (The Networking Group) chapter that I go to, we occasionally give a 10 minute presentation about what our business is, where we came from and in general just a more in depth version of the standard 1 minute speeches we do at each meeting....

The Difference between Active & Passive PPC Management

The Difference between Active & Passive PPC Management

When it comes to PPC advertising campaigns, you need to ensure yours is expertly managed. In the digital marketing industry, there are two separate methods of management: Passive PPC management Active PPC management What’s the difference between these two methods, and...

Add a Google Reviews Link to your Invoices

Add a Google Reviews Link to your Invoices

As arguably the best form of social proof for a widespread audience, it’s imperative that you collect and proudly display customer reviews on your website. In this short article, I’ll show you exactly how to create a link to add to your invoices or a follow-up email that sends your customers straight to the Write a Review page for your business on Google.

The post The Difference between Active & Passive PPC Management appeared first on Mars Digital.

]]>
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Add a Google Reviews Link to your Invoices https://marsdigital.co.nz/add-a-google-reviews-link-to-your-invoices/?utm_source=rss&utm_medium=rss&utm_campaign=add-a-google-reviews-link-to-your-invoices https://marsdigital.co.nz/add-a-google-reviews-link-to-your-invoices/#respond Sun, 24 May 2020 21:45:25 +0000 https://marsdigital.co.nz/?p=207607 As arguably the best form of social proof for a widespread audience, it's imperative that you collect and proudly display customer reviews on your website. In this short article, I'll show you exactly how to create a link to add to your invoices or a follow-up email that sends your customers straight to the Write a Review page for your business on Google.

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Add a Google Reviews Link to your Invoices

Written by Matthew Edwards

May 25, 2020

Reviews are a powerful way to build trust with your potential customers, especially in this digital age where many buyers make decisions whether to buy a product or service from a company or one of their competitors without any human interaction. Thankfully Google and Facebook have made it easy for your customers to leave their comments about the amazing service or the outstanding quality of the products they brought from you. But how do you get them to leave a review?

As arguably the best form of social proof for a widespread audience, it’s imperative that you collect and proudly display customer reviews on your website. In this short article I’ll show you exactly how to create a link to add to your invoices or a follow-up email that sends your customers straight to the Write a Review page for your business on Google.

Create your Google My Business Listing

If you don’t have one already, you’ll need to create and verify your Google My Business listing. You set one up all you need is a Google account and an address to for Google to verify. Note: you don’t need to publicly display this address. Create your Google My Business listing here.

Find your Google Place ID (the Easy Way)

Once you have your Google My Business listing, you’ll need to find your Place ID. Finding your Place ID can be tricky. The easiest way, which sometimes doesn’t work is to go to https://developers.google.com/places/place-id and type in your business name. If it comes up in the autofill, click on it and it will bring up your Place ID, for example, this is the Place ID for Auckland: ChIJ–acWvtHDW0RF5miQ2HvAAU. As you can see in this screenshot:

Place ID

Unfortunately, this won’t work for many businesses, Mars Digital included.

Find your Google Place ID (the Hard Way)

If that didn’t work then we need to find your Place ID the hard way. To do this Google your own business, the Google My Business profile you created and verified earlier should show up on the right side of the search results (note you’ll need to be on a desktop or laptop to do this). Right click the button that says Write a Review and click Inspect. You can see what a Google My Business listing looks like in the search results by checking our the image just to the right of this paragraph (desktop or laptop).

Once you have right clicked on the Write a Review button and clicked inspect you should see a popup window like the one in the screenshot below. If you don’t see the highlighted line with the words “Write a Review”, tab back (do not close the inspect element window) to the Google My Business listing and right click the review button and select inspect again.

Two lines above the highlighted line you’ll see a string of random numbers and letters in blue, likely beginning with Ch enclosed in quotation marks. This is your Place ID. 

You’ll need to copy your Place ID. In this case, you can see mine is: ChIJN8ZTBLElDW0RXpcq3Z5yl9I. You can copy it by double left clicking on the ID and it automatically highlights the text you need. Note: you can click the images here to expand them to full screen for a better look at what to do.

Create your Review Link

Now that you have your Place ID, you can create your review link and share it in your invoices, follow up emails or on social media. All that is left is to put your Place ID at the end of this link, after the equals (=) sign.

https://search.google.com/local/writereview?placeid=

This will take whoever clicks it directly to the Write a Review section. For example, Mars Digital’s link is: https://search.google.com/local/writereview?placeid=ChIJN8ZTBLElDW0RXpcq3Z5yl9I and is you were to click it, it would automatically open the review section on our Google My Business listing, just like in the screenshot below.

Need Help?

If you need help creating your Google My Business listing or getting the most out of it, Mars Digital can help. We can set up your profile on your behalf, create this link and optimise your profile on an ongoing basis so that it shows up in relevant searches.

Get in touch or read through the rest of our site to see how we can help you.

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

Digital 101

Digital 101

As part of the local TNG (The Networking Group) chapter that I go to, we occasionally give a 10 minute presentation about what our business is, where we came from and in general just a more in depth version of the standard 1 minute speeches we do at each meeting....

The Difference between Active & Passive PPC Management

The Difference between Active & Passive PPC Management

When it comes to PPC advertising campaigns, you need to ensure yours is expertly managed. In the digital marketing industry, there are two separate methods of management: Passive PPC management Active PPC management What’s the difference between these two methods, and...

Add a Google Reviews Link to your Invoices

Add a Google Reviews Link to your Invoices

As arguably the best form of social proof for a widespread audience, it’s imperative that you collect and proudly display customer reviews on your website. In this short article, I’ll show you exactly how to create a link to add to your invoices or a follow-up email that sends your customers straight to the Write a Review page for your business on Google.

The post Add a Google Reviews Link to your Invoices appeared first on Mars Digital.

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New Website for Hibiscus Coast Panel Beaters https://marsdigital.co.nz/new-website-for-hibiscus-coast-panel-beaters/?utm_source=rss&utm_medium=rss&utm_campaign=new-website-for-hibiscus-coast-panel-beaters https://marsdigital.co.nz/new-website-for-hibiscus-coast-panel-beaters/#respond Tue, 19 May 2020 02:28:50 +0000 https://marsdigital.co.nz/?p=207636 Mars Digital creates a brand new website for Hibiscus Coast Panel Beaters focusing on modern design trends, conversion rate optimisation, and SEO.

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Writing Great Content for Websites https://marsdigital.co.nz/writing-great-content-for-websites/?utm_source=rss&utm_medium=rss&utm_campaign=writing-great-content-for-websites https://marsdigital.co.nz/writing-great-content-for-websites/#respond Thu, 14 May 2020 02:58:08 +0000 https://marsdigital.co.nz/?p=207586 The post Writing Great Content for Websites appeared first on Mars Digital.

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Writing Great Content for Websites

Written by Matthew Edwards

May 14, 2020

A website is only as good as it’s conversion rate. Today we take a look into writing great content for websites with content specialists BizStory Content. We discuss general principles of writing content for web pages with both search engine optimisation (SEO) and conversion rate optimisation in mind.

Learn how to transform your websites content into a tool to convert your visitors into paying customers.

Get in touch with BizStory Content by visiting going to their contact page or by giving Sasha a call.

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

Digital 101

Digital 101

As part of the local TNG (The Networking Group) chapter that I go to, we occasionally give a 10 minute presentation about what our business is, where we came from and in general just a more in depth version of the standard 1 minute speeches we do at each meeting....

The Difference between Active & Passive PPC Management

The Difference between Active & Passive PPC Management

When it comes to PPC advertising campaigns, you need to ensure yours is expertly managed. In the digital marketing industry, there are two separate methods of management: Passive PPC management Active PPC management What’s the difference between these two methods, and...

Add a Google Reviews Link to your Invoices

Add a Google Reviews Link to your Invoices

As arguably the best form of social proof for a widespread audience, it’s imperative that you collect and proudly display customer reviews on your website. In this short article, I’ll show you exactly how to create a link to add to your invoices or a follow-up email that sends your customers straight to the Write a Review page for your business on Google.

The post Writing Great Content for Websites appeared first on Mars Digital.

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Dealing with Pay Per Click Fraudsters https://marsdigital.co.nz/dealing-with-pay-per-click-fraudsters/?utm_source=rss&utm_medium=rss&utm_campaign=dealing-with-pay-per-click-fraudsters https://marsdigital.co.nz/dealing-with-pay-per-click-fraudsters/#respond Mon, 04 May 2020 22:50:34 +0000 https://marsdigital.co.nz/?p=207402 The post Dealing with Pay Per Click Fraudsters appeared first on Mars Digital.

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Dealing with Pay Per Click Fraudsters

Written by Matthew Edwards

May 5, 2020

Are you running a Google Ads campaign with no success? Does it seem like you’re meeting your advertising budget without seeing the desired results? If so, then you could be a victim of Pay Per Click fraudsters. This is a serious issue in the digital marketing industry, and we can help put a stop to it.

We offer a Google Ads service that will help you get a much better return on investment. Our experienced digital marketers can help you with all of your PPC needs to ensure you’re targetting the right audiences and getting useful clicks on your ads. This will lead to better lead generation, saving you time and money.

As part of our service, we offer click fraud protection. This involves the use of specialist software to stop click fraud in its tracks. The results are that you gain more natural clicks, and you avoid running out of money to pay for the ads.

What is PPC Fraud?

PPC or click fraud refers to instances where illegitimate clicks occur on your ads. Someone is clicking your adverts with absolutely zero intention of buying anything on your site. They do this to use up your clicks, so to speak. 

Imagine you have a monthly Google Ads spend of $1000. Every time your ads get clicked, you pay money. With click fraud, people will target your ads and click on them countless times to make you spend lots of money. Eventually, you use up your monthly budget, but see no results from the campaign. This is a common tactic for rival businesses overseas to use as they want to steal your clicks away. And unfortunately it’s made it’s way to New Zealand.

A good analogy is that it’s like sticking flyers up around town to advertise your business. You spend a lot of money on those flyes, so you hope people will pick them up and come to your store. Unfortunately, someone has come and taken all your flyers and thrown them in the bin. Thus, you’ve spent loads of money, but nobody comes to your store.

How can our PPC fraud protection help?

We use click fraud protection software in all of our Google Ads services. This software is designed to identify fraudulent clicks on your ads. Bear in mind that around 25% of clicks are deemed fraudulent! The software will automatically detect and block any IP addresses that are exhibiting fraudulent behaviour. As a result, we can reduce your number of fraud clicks per day and per month.

Save money and take care of click fraud

Our service is proven to be effective. One client came to us with an $800 monthly budget for Google Ads. He found that a whopping 70% of clicks were fraudulent! It was eating up his budget, so we took control of things for him. With our Google Ads service and click fraud management, we diverted over $500 worth of fraudulent clicks in the first week!

Over half of his advertising budget was gone within a week because of click fraud – and we turned things around.

Let us do the same for you. If you’re having issues with PPC fraud, then contact us today. We’ll devise the perfect Google Ads campaign for your business, ensuring that those fraudulent clicks are kept away. As a result, you can maximize your ROI and generate more leads!

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

Digital 101

Digital 101

As part of the local TNG (The Networking Group) chapter that I go to, we occasionally give a 10 minute presentation about what our business is, where we came from and in general just a more in depth version of the standard 1 minute speeches we do at each meeting....

The Difference between Active & Passive PPC Management

The Difference between Active & Passive PPC Management

When it comes to PPC advertising campaigns, you need to ensure yours is expertly managed. In the digital marketing industry, there are two separate methods of management: Passive PPC management Active PPC management What’s the difference between these two methods, and...

Add a Google Reviews Link to your Invoices

Add a Google Reviews Link to your Invoices

As arguably the best form of social proof for a widespread audience, it’s imperative that you collect and proudly display customer reviews on your website. In this short article, I’ll show you exactly how to create a link to add to your invoices or a follow-up email that sends your customers straight to the Write a Review page for your business on Google.

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How to Increase your Website’s Conversion Rate https://marsdigital.co.nz/how-to-increase-your-websites-conversion-rate/?utm_source=rss&utm_medium=rss&utm_campaign=how-to-increase-your-websites-conversion-rate https://marsdigital.co.nz/how-to-increase-your-websites-conversion-rate/#respond Thu, 30 Apr 2020 03:07:18 +0000 https://marsdigital.co.nz/?p=207594 The post How to Increase your Website’s Conversion Rate appeared first on Mars Digital.

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How to Increase your Website’s Conversion Rate

Written by Matthew Edwards

April 30, 2020

A Zoom conversation with Sam (Topview Photography) & Sophie (Sophie Howard – Harcourts Tandem Realty) covering off a few ways business owners and real estate agents can improve their websites as well as touching on some key ideas of SEO (search engine optimisation).

Learn the basics of conversion rate optimisation and how to apply them to your very own website.

Get in touch with Sophie Howard for help buying or selling your property and with Sam of Top View Photography for help with creating 3D virtual tours.

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

Digital 101

Digital 101

As part of the local TNG (The Networking Group) chapter that I go to, we occasionally give a 10 minute presentation about what our business is, where we came from and in general just a more in depth version of the standard 1 minute speeches we do at each meeting....

The Difference between Active & Passive PPC Management

The Difference between Active & Passive PPC Management

When it comes to PPC advertising campaigns, you need to ensure yours is expertly managed. In the digital marketing industry, there are two separate methods of management: Passive PPC management Active PPC management What’s the difference between these two methods, and...

Add a Google Reviews Link to your Invoices

Add a Google Reviews Link to your Invoices

As arguably the best form of social proof for a widespread audience, it’s imperative that you collect and proudly display customer reviews on your website. In this short article, I’ll show you exactly how to create a link to add to your invoices or a follow-up email that sends your customers straight to the Write a Review page for your business on Google.

The post How to Increase your Website’s Conversion Rate appeared first on Mars Digital.

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Website Design Trends for 2020 https://marsdigital.co.nz/website-design-trends-for-2020/?utm_source=rss&utm_medium=rss&utm_campaign=website-design-trends-for-2020 https://marsdigital.co.nz/website-design-trends-for-2020/#respond Mon, 30 Mar 2020 01:12:47 +0000 https://marsdigital.co.nz/?p=207419 The post Website Design Trends for 2020 appeared first on Mars Digital.

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Website Design Trends for 2020

Written by Matthew Edwards

March 30, 2020

A website’s design is really important in the world of business these days, and there are a lot of things that play a part in helping with this. Make sure you do as much as possible to improve the process of making your website better and trying to help take your business to the next level. This is something you can make the most of right now, and it is important that you do what you can to get this right as much as possible.

In this short article we’ll look at several design trends that are emerging in 2020 that you can utilise to modernise your website and show your customers you’re an active, trustworthy business. Design isn’t just about making your site look pretty, it’s about building trust with your customers and making it as easy as possible for them to buy from you.

1: Less is More

We all hate overcrowding when it comes to websites; it can make them appear untidy and unprofessional, and this is something that you need to keep in mind moving forward. 2020 is going to see much more minimalistic styles using a lot and white space, and this is a positive thing. If you’re looking at redesigning your website or any digital marketing material, make use of white space, and you might just be surprised by how much it makes your business website stand out.

2: Experimental Typography & Font

Designers are experimenting more and more with website typography these days, something that has generally frowned upon in the past. But designers are looking to break the rules when it comes to website typography, and this is leading to many more striking websites that break the mold and attract customers attention. Thinking outside the box is a great way to give your website and design a unique flair; break some rules and play about with the size, colour, and style of fonts.

3: Illustrations

They say a picture paints a thousand words, and in some ways, this is true. This is one of the reasons why websites are making as much use as they can of illustrations and infographics. Artistic illustrations can add a new dimension to the way a website comes across. They are a great way of adding some flair and creativity to any website, and can help give your business personality. Think about how you could include illustrations when you are revamping your website.

4: 3D

3D has often seemed a little gimmicky in the past, and perhaps it still is. But sometimes gimmicky can be just what the doctor ordered. Many modern websites are focused on digital 3D imagery in order to enhance the brand. This adds depth and helps to create a sense of realism. 3D designs can offer something unexpected and provide a different perspective when it comes to looking at products and web pages. 3D also has the ability to offer interactive elements, such as with product pages and allowing your customers to rotate images of your products and view them from every perspective.

5: Audio Plays a More Prominent Role

Audio can play a massive role in taking your business to the next level. I’m not talking about just adding a song to the home page so that when a visitors arrives to your site they’re assaulted with your favourite tune, but rather think about what you can do to incorporate this. What sounds can you use to emphasis your brand? Perhaps if you’re business has something to do with the sea or the coast, adding an animation for a page change with the sound of a wave washing up on the shore? So far, in 2020, we have started to see a surge in audio being more utilised for websites, and there are some great reasons for this. Designing sound and making use of audio is so important when it comes to things like storytelling and helping capture the essence of the brand more effectively.

6: Layers and More Layers

Never overlook the importance and the impact of layers when you are trying to make the most of modern web design. Layers can improve and enhance the way your business website comes across, and this is something you need to make sure you think about moving forward. Layers give you the option to add animations and unique flair to your site. They don’t need to be overdone, just simple movements of different layers interacting as a user scrolls through your site would work wonders. These add depth and dimension to a project, and they are a great way of being able to boost and enhance different elements and the visual aesthetic of the website.

7: Colour Gradients

One of the most important features of any website is the way in which it utilises colour. Colour gradients are essential for adding some flair and striking visuals to a web page. If used effectively, gradients are a great way to mix things up and add a new dimension to your site. Try to experiment with colour gradients as much as you can, and you might be surprised by how much of an impact this can have on the website. Just be sure to keep the colours consistent with your brand.

8: Less Navigation

When people are trying to navigate any website, they don’t want the process to be overly complicated. This is why it is so important to make sure you do as much as you can to streamline the navigation process. If you can reduce the amount of clicks needed to get to any page, then you are going to be able to produce a website that is more appealing and attractive to visitors. Because of this you’ll also see a drastic improvement in your conversion ratio.

Conclusion

These are some of the website trends that have become popular and that you should expect to see on a large scale in 2020. Try to use these on your own website and use them as a guideline to help you develop and create a strong and aesthetically appealing site that will attract more customers and secure more business.

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

Digital 101

Digital 101

As part of the local TNG (The Networking Group) chapter that I go to, we occasionally give a 10 minute presentation about what our business is, where we came from and in general just a more in depth version of the standard 1 minute speeches we do at each meeting....

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Is Google Ads Worth Investing In? https://marsdigital.co.nz/is-google-ads-worth-investing-in/?utm_source=rss&utm_medium=rss&utm_campaign=is-google-ads-worth-investing-in https://marsdigital.co.nz/is-google-ads-worth-investing-in/#respond Sun, 09 Feb 2020 23:08:34 +0000 https://marsdigital.co.nz/?p=207354 The post Is Google Ads Worth Investing In? appeared first on Mars Digital.

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Is Google Ads Worth Investing In?

Written by Matthew Edwards

February 10, 2020

When you’re a small business it can be confusing what marketing techniques you should be investing in. When it comes to search engine marketing, the main two components are SEO and Google Ads (previously known as Google Adwords). They’re extremely both valuable tools when you’re running a digital marketing campaign.

They do, however, have some differences and similarities, and some times it can be more appropriate to use them both individually as opposed to together, it depends on your business and marketing goals. For many small businesses, it’s not very easy to decide whether Google Ads is worth investing in, and when it’s the right time to do so.

What is Google Ads?

Google Ads doesn’t suit all industries and may only be appropriate for use for others when they’re in a promotional period. For example, Google Ads can be brilliant for a retail business especially when using Google Shopping as a tool, but for a manufacturing business SEO might be a better fit.

Google Ads is an advertising platform that has been created by Google. Anyone who is looking to advertise can use this platform to have their ads appear in Google search results pages, on YouTube, Gmail and thousands of partner websites that have signed up to the Google Adsense program.

As an advertiser, you have the choice between paying for when people see your ad, known as CPM (cost per Thousands of Impressions) or when someone clicks your ad, known as CPC (cost per click). Ads works like an auction where, as an advertiser, you compete for available advertising space, this can make it highly competitive meaning that for a small business using specific and refined SEO techniques could be more effectively than PPC (pay per click) marketing.

What is SEO?

SEO is Search Engine Optimisation; it’s all about achieving a better ranking in the search engine results of Google, Bing, Yahoo, and any other major search engines. Ensuring you have a dynamic website that is search engine friendly will mean you have a website that can easily read and categorised by search engines. The aim is to have your website as search engine friendly as possible by populating the page with keywords, headings and links that show a search engine that your website is relevant to a particular search. One of the best ways to boost your SEO is to create unique content that offers a great experience to your users.

Google Ads vs SEO?

So, now we have a basic idea of what Google Ads and SEO are, now it’s time to see how they compare.

  • SEO can be used on all search engines, whereas Ads is for Google sites and the websites that use Adsense, Google’s advertising partner program, some sites that use this sort of system include TradeMe, 7 Times (a Chinese language financials services website), The Hits (radio station) and many more. In New Zealand, Google is the number one search engine by a gigantic margin. However, Bing, Yahoo and Ecosia all get a reasonable amount of traffic.
  • You have to budget for Google Ads as it is a payable platform, but SEO produces free organic traffic. This is a key difference. With Google Ads you’ll be paying a management fee to whoever runs your campaign and a click through fee to Google for every click but with SEO you don’t need to pay the search engine. Because of this, SEO works out to be a cheaper longer term strategy.
  • Google Ads can work well if you’re after instant results. Under certain circumstances you can grab one of the ad positions that appear at the top or bottom of Google search results and start reaping the rewards immediately. With SEO you have to work much harder to achieve this, however, it is possible. This means that Ads can work well if you have a promotional offer that you’re trying to push.
  • SEO can take while to get good traffic and ranking, Ads is a more immediate. This could be an excellent way to produce traffic for new websites.
  • Google Ads can be seen as more straightforward when it comes to calculating the ROI while SEO can sometimes be a little more complicated because there can be a lot more factors that contribute to the results.
  • Ads enables you to target more keywords; with SEO, you need to have a focus on fewer keywords to achieve the best results. Of course, if your business sits within a niche market, likely, you will only have a few keywords that you will focus on anyway. Therefore Ads could be seen as an unneeded expense for some businesses.

What Will Work Best for You?

Many new companies find it extremely useful to start with Google Ads; this is because it can immediately create traffic. However, as a small business, you should spend some time becoming familiar with the importance of gaining organic traffic through the use of SEO. Ultimately you’ll need to decide if Google Ads fits within your budget or whether focusing on SEO long term will provide the best results.

With different businesses being in different niches, it’s not surprising that Google Ads doesn’t always work for everyone. However, when a business needs quicker results than what they are able achieve from SEO, Ads is a great way to start generating instantaneous results.

That is the most significant advantage of AdWords over SEO; the pure fact that the results are faster. This doesn’t mean that you should forget about SEO entirely. In fact, as a long term strategy SEO provides a higher return on investment, especially if you want organic traffic that isn’t going to come to a sudden halt if you stop using a service.

If you can justify the investment, AdWords could be an excellent place to start with your online marketing. If you’re planning on short term promotion, are a new company, launching a new product or service, want to find new customers or nurture your relationship with existing customers then Google Ads could be your ideal digital marketing strategy.

You should also be aware that it can be possible to make a loss using Google Ads just as much as make a profit. If you don’t have the right monitoring and control tools, it can be very easily done. It can sometimes be seen as a gamble; this is because you’re paying for a service that doesn’t guarantee a return. But with experts, like Mars Digital, managing and actively monitoring your campaign you can see exactly what’s happening with your investment, where it’s going and the results you’re getting.

While it can be a good idea to start with AdWords, you should never forget about SEO. SEO is your long term investment when it comes to online marketing. So, yes Google Ads is good, but in my opinion using SEO is a much more sustainable way to achieve a long term return.

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

Digital 101

Digital 101

As part of the local TNG (The Networking Group) chapter that I go to, we occasionally give a 10 minute presentation about what our business is, where we came from and in general just a more in depth version of the standard 1 minute speeches we do at each meeting....

The Difference between Active & Passive PPC Management

The Difference between Active & Passive PPC Management

When it comes to PPC advertising campaigns, you need to ensure yours is expertly managed. In the digital marketing industry, there are two separate methods of management: Passive PPC management Active PPC management What’s the difference between these two methods, and...

Add a Google Reviews Link to your Invoices

Add a Google Reviews Link to your Invoices

As arguably the best form of social proof for a widespread audience, it’s imperative that you collect and proudly display customer reviews on your website. In this short article, I’ll show you exactly how to create a link to add to your invoices or a follow-up email that sends your customers straight to the Write a Review page for your business on Google.

The post Is Google Ads Worth Investing In? appeared first on Mars Digital.

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