Mars Digital https://marsdigital.co.nz A Digital Agency Out of this World Sun, 25 Oct 2020 23:09:04 +0000 en-US hourly 1 https://wordpress.org/?v=5.5.3 https://marsdigital.co.nz/wp-content/uploads/2018/07/cropped-Mars-Digital-Logo-32x32.png Mars Digital https://marsdigital.co.nz 32 32 Conversion Rate Optimisation Explained https://marsdigital.co.nz/conversion-rate-optimisation-explained/?utm_source=rss&utm_medium=rss&utm_campaign=conversion-rate-optimisation-explained https://marsdigital.co.nz/conversion-rate-optimisation-explained/#respond Mon, 26 Oct 2020 21:03:19 +0000 https://marsdigital.co.nz/?p=208026 The post Conversion Rate Optimisation Explained appeared first on Mars Digital.

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Conversion Rate Optimisation Explained

Written by Matthew Edwards

October 27, 2020

It does not matter whether you sell camping gear, financial services, or eco-friendly clothing, one of your main goals is to convert as many leads into sales as possible. This is what conversion rate optimisation is all about. Often shortened to CRO, conversion rate optimisation is something that no business can afford to overlook today. Not only does it help you to improve your bottom line, but it will save costs, empower your marketing team, and increase the efficiency and sales of multiple marketing channels at once.

What is Conversion Rate Optimisation?

To understand conversion rate optimisation, you first need to understand what a conversion is. A conversion is a general term to describe when a website visitor completes a site goal. The most common example of this would be when someone completes a purchase via your online store. However, conversions do not only relate to purchases. They come in all shapes and sizes, for example, signing up for your newsletter.

Conversion rate optimisation, therefore, is the systematic procedure of increasing the percentage of your site visitors who take a desired action, whether this means becoming a customer, filling out a form, or something else. CRO involves understanding your users and how they use your site, the actions they take, and what is currently preventing them from completing your goals.

Data forms the basis of any CRO campaign

To run a successful CRO campaign at your business, your conversion rate optimisation must be based on data. After all, if you do not know what your users are currently doing on your website, how are you going to be able to improve your site so that you can encourage them to take a certain action?

Data has to be used at every step of your conversion rate optimisation process to ensure there is a positive impact on your bottom line.

The top of the funnel is your first concern

Before you can start encouraging website visitors to take certain actions on your website, you need to ensure you are getting a significant number of site visitors to begin with. Therefore, this should always be your first concern.

Your top of funnel needs to be set up. This means that you need to be getting enough visitors to your website, ensuring they are reaching your product and category pages. If you do not have a lot of visitors, CRO is not going to do a lot for you.

How do you set up an effective CRO campaign?

If you are getting a good amount of traffic to your site, but you are not getting a large number of conversions, this shows that you are ready for conversion rate optimisation. There are three critical steps here:

1. Create an A/B Test

This is the first step. You need to create an A/B test once you have the data you require for a specific part of your marketing funnel you want to optimise or a certain page on your website. You can use software to do this. Optimizely and Google Optimizer are both good options.

2. Run the A/B Test

Once you have created the A/B test, it is time to put it to good use. When it is launched, you will need to ensure that you have plenty of time to gather all of the data that is required. The amount of time that is needed is going to depend on the quantity of traffic that is visiting your site at the moment.

3. What Do the Results Tell You?

Finally, you need to assess the results so you can determine the course of action that is required for you to boost your conversion levels. If the variation you made was a failure, don’t give up. The whole point of this testing approach is to keep learning so you can continue to make improvements. It is a never-ending cycle.

So there you have it: an insight into conversion rate optimisation. We hope that the information that has been provided above has helped you to get a better understanding of conversion rate optimisation (CRO) and how it applies to your business. If you would like to make sure that your conversion rates are high, please do not hesitate to get in touch with us today for more information. We can devise a strategy that helps your business to reach new heights.

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

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How Tech Helps Develop New Marketing Strategies https://marsdigital.co.nz/how-tech-helps-develop-new-marketing-strategies/?utm_source=rss&utm_medium=rss&utm_campaign=how-tech-helps-develop-new-marketing-strategies https://marsdigital.co.nz/how-tech-helps-develop-new-marketing-strategies/#respond Mon, 31 Aug 2020 00:58:14 +0000 https://marsdigital.co.nz/?p=208003 The post How Tech Helps Develop New Marketing Strategies appeared first on Mars Digital.

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How Tech Helps Develop New Marketing Strategies

Written by Artur Meyster

August 31, 2020

Today we’re actually bringing you a guest article from Artur Meyster, the CTO of Career Karma, an online marketplace that matches career switchers with coding bootcamps. He is also the host of the Breaking Into Startups podcast, which features people with non-traditional backgrounds who broke into tech.

The article touches on technologies that help businesses grow, find their audiences and better understand how to promote themselves more effectively online.

If you’re wanting to develop a career in digital marketing, then check out Career Karma and find the right bootcamp for you, but if you need someone to take care of your digital engagement and drive success, then take a look at our services and give Mars Digital a call.

Although there are some things we keep from traditional marketing, digital marketing is leading the trends in this field. Technology is constantly evolving and bringing new solutions.

The digital marketing industry has taken advantage of these tech advances to implement more efficient strategies. However, some trends are more in-demand than others. Things like machine learning (ML), artificial intelligence (AI), and augmented reality (AR) are some of the technologies that help digital marketing improve.

Here, we’ll show you some of the ways that technology is helping the digital marketing industry.

Improved Customer Service

Customers often need answers right away because their problems can’t wait. There’s nothing more tedious than having to wait for hours on the phone to get some answers. However, technology has undoubtedly changed this. Chatbots allow customers to receive immediate help just when they need it. They have a series of replies in their dataset that will enable them to respond accordingly.

Chatbot systems are not perfect yet, as there will always be some cases when customers require human intervention. However, they’re an excellent way to improve customer service at any company.

Data Analytics

Today, all types of businesses need to allocate their resources to data science. The reason for this is because data analysis helps companies spot the errors and patterns that could allow them to create better strategies. Most digital marketing departments count with a data analysis marketer that collects the data from weblogs, inventory, social media, and customer service systems to evaluate the performance of their current strategies and how they can improve them.

Some great tools help with SEO management, such as Google Analytics or Ahrefs. Google Analytics shows you the bouncing rate and the routes that users took within your website. This way, marketers can spot the best content and the not so great one. Then they’ll be able to create more user-friendly content that generates more leads.

Automation

Automation is here to stay, and it’s all about making things more efficient. You may think that there aren’t as many automated tasks within the marketing department, but there surely are.

In the past, the marketing team would spend hours on customer service activities: replying messages, answering calls, and helping customers with their requests. But this didn’t allow them to focus on more important tasks like planning strategies or keeping track of the current ones. Chatbots have become the solution to this. Now that the team members don’t work on doing all these repetitive tasks, they can prioritize their activities towards outcomes-generating ones.

Another thing that has been automated is social media management. Now all you have to do is create content. The rest of the activities, such as posting or replying comments, are automated. You can schedule posts or use chatbots to answer messages. Automation has become one of the most beneficial aspects that technology has brought to digital marketing.

More Personalisation

A great myth that a lot of people believe is that automation will make content less personalised, but this is far away from reality. Machine learning and sentiment analysis could create the most personalised experience for customers. This is a process that shows customers all items they’d be interested in based on their preferences. This way, users will be more engaged with the brand because they’ll think they can find everything they need on their website.

On the other hand, since marketers can segment the audience with data science and machine learning based on preferences, locations, or even gender, they’ll create more customised content. They can create email campaigns that are sent to specific types of audiences.

In Conclusion

Technology isn’t here to destroy marketing; it’s here to optimise it. When marketers don’t work on repetitive or redundant tasks, they’re able to focus on more valuable activities such as planning and analyzing strategies. Businesses could get a lot of benefits from technological tools that will make their marketing efforts more efficient and outcomes-generating.

Now, this is also something that could increase a company’s revenues when all marketing efforts are allocated towards better strategies, and more optimised processes, companies could experiment with a higher level of revenues.

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

How Tech Helps Develop New Marketing Strategies

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Today we're actually bringing you a guest article from Artur Meyster, the CTO of Career Karma, an online marketplace that matches career switchers with coding bootcamps. He is also the host of the Breaking Into Startups podcast, which features people with...

Ship Smarter & Grow Faster with StarShipIt

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The post How Tech Helps Develop New Marketing Strategies appeared first on Mars Digital.

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Ship Smarter & Grow Faster with StarShipIt https://marsdigital.co.nz/ship-smarter-grow-faster-with-starshipit/?utm_source=rss&utm_medium=rss&utm_campaign=ship-smarter-grow-faster-with-starshipit https://marsdigital.co.nz/ship-smarter-grow-faster-with-starshipit/#respond Sun, 19 Jul 2020 20:17:23 +0000 https://marsdigital.co.nz/?p=207701 The post Ship Smarter & Grow Faster with StarShipIt appeared first on Mars Digital.

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Ship Smarter & Grow Faster with StarShipIt

Written by Matthew Edwards

July 20, 2020

Forget chaotic, tedious or painful fulfilment processes; Starshipit has everything you need to effortlessly manage your online orders so you can spend more time working on your business, not in it.

Starshipit is the leading provider of integrated and automated fulfilment solutions for online businesses of every age and stage. Integrating with a large range of couriers and eCommerce platforms, Starshipit reduces handling time, minimises human error, improves customer experience, and streamlines every step of your fulfilment process, helping retailers save loads of time and money in the process.

Reduce time spent packing and sending orders and minimise delivery errors with beautiful and intuitive shipping software that does the hard work for you.

Print shipping labels one at a time, all at once, or just a few at the touch of a button, reducing the number of touchpoints required in your warehouse. Electronically generate and submit customs and shipping documentation, and automatically correct invalid addresses so even if your customer entered the wrong details at checkout, they’ll still get their orders.

Starshipit has the highest number of integrations on the market, including Shopify, Magento, BigCommerce, WooCommerce, Cin7, Brightpearl and Xero. Simply plug in and get straight to work with the platforms you already use. We also integrate eCommerce retailers with their preferred domestic and international carriers to simplify the process of fulfilling orders. Create rules for location, weight, SKU, and shipping method to automate your delivery process so you barely have to lift a finger.

We make it easy to connect with your customers and keep your brand front of mind post-purchase too. Automatically send branded tracking emails and email or SMS notifications at every stage of the delivery journey to reduce the number of “Where’s my parcel?” enquiries your support team has to manage.

Keen to see how Starshipit could transform the way you do business? Sign up for a free 30-day trial today.

With StarShipIt you can:

  • Generate shipping labels
  • Automatically send SMS & email notifications
  • Display accurate postage rate calculations
  • Automatically create packing slips, manifests & customs documentations
  • Support multiple couriers
  • Integrate with the platforms & couriers you already use
  • Support multiple sales channels
  • Automatically import orders & update tracking
  • Autocorrect invalid addresses
  • Automatically assign orders to couriers
  • Support order-splitting, ship from store, & multi-location shipping
  • Look up addresses & auto-populate fields
  • Enable multiple delivery options
  • Market to customers post-purchase
  • Simplify the returns process

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

How Tech Helps Develop New Marketing Strategies

How Tech Helps Develop New Marketing Strategies

Today we're actually bringing you a guest article from Artur Meyster, the CTO of Career Karma, an online marketplace that matches career switchers with coding bootcamps. He is also the host of the Breaking Into Startups podcast, which features people with...

Ship Smarter & Grow Faster with StarShipIt

Ship Smarter & Grow Faster with StarShipIt

Forget chaotic, tedious or painful fulfilment processes; Starshipit has everything you need to effortlessly manage your online orders so you can spend more time working on your business, not in it. Starshipit is the leading provider of integrated and automated...

New Website Launched for Zakmir

New Website Launched for Zakmir

Check out the brand new website developed for New Zealand based supplement company Zakmir with an amazing design by RedSpark Creative & interactive elements.

The post Ship Smarter & Grow Faster with StarShipIt appeared first on Mars Digital.

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New Website Launched for Zakmir https://marsdigital.co.nz/new-website-launched-for-zakmir/?utm_source=rss&utm_medium=rss&utm_campaign=new-website-launched-for-zakmir https://marsdigital.co.nz/new-website-launched-for-zakmir/#respond Fri, 10 Jul 2020 03:02:29 +0000 https://marsdigital.co.nz/?p=207691 Check out the brand new website developed for New Zealand based supplement company Zakmir with an amazing design by RedSpark Creative & interactive elements.

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Check out the brand new website developed for New Zealand based supplement company Zakmir with an amazing design by RedSpark Creative & interactive elements.

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Digital 101 https://marsdigital.co.nz/digital-101/?utm_source=rss&utm_medium=rss&utm_campaign=digital-101 https://marsdigital.co.nz/digital-101/#respond Tue, 09 Jun 2020 22:34:49 +0000 https://marsdigital.co.nz/?p=207671 The post Digital 101 appeared first on Mars Digital.

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Digital 101

Written by Matthew Edwards

June 10, 2020

As part of the local TNG (The Networking Group) chapter that I go to, we occasionally give a 10 minute presentation about what our business is, where we came from and in general just a more in depth version of the standard 1 minute speeches we do at each meeting. Considering I’ve been going to the same group for a while and most of the people there know what Mars Digital does reasonably well by now, I thought it would be a good opportunity to go over some digital marketing basics that everybody there could take advantage of.

Being a 10 minute presentation I wasn’t able to go into too much detail but at the very least the idea was to touch on a few different strategies and how they interact, giving a basic outline and roadmap for everyone to follow.

Search Engine Optimisation (SEO)

Alright, the first thing I thought I could touch on was SEO, or search engine optimisation, which is the act of getting your website to rank on the first page of Google for various searches. For example, Jason would probably want the Byrne Homes website to show up when someone searches for “builders Auckland” or “house builds NZ”.

So how do we make that happen? Well without going too deep into it, I’ll give you the biggest factor. Content. Google loves content, specifically quality content that will engage your visitors. As a general rule, make sure you have at least 300 words on every page of your website, the exception being the contact page. Next, you want that content to be easily readable but also include key terms and phrases people search for on Google. In fact, Google loves longtail keyphrases, so work these into your content whenever you can. A longtail term is essentially a searchable question or sentence. For example, Theo (UProtect NZ) could have an article on his website that tackles the question “is income protection insurance right for me?”. That is a longtail keyphrase, the keywords in that question being income protection and insurance.

This actually brings me nicely to the next point. Because Google loves good quality content so much if you have the time, perhaps the most beneficial thing you can do for your own Google rankings is to write blogs posts and articles. You don’t need to spend all day everyday writing but once a week or month will drastically improve your SEO over time. Just make sure that you don’t copy and paste other articles. You can definitely take inspiration, but straight up copy and paste will actually hurt your rankings, not improve it.

As you write your articles there are a few things to keep in mind:

  • Make it easy to read
    • Don’t just upload solid blocks of text to your website, it’s daunting to see and people will just back away when they see it, making your hard work worthless.
  • Use headings
    • This actually goes with the first point but using headings and subheadings all throughout your article. Not only does it break up that wall of text but it tells Google exactly what your article and parts of your article are about.
  • Add videos
    • If you get sick of writing and aren’t afraid of the camera, record yourself talking about a topic, upload it to YouTube and post that as a blog.
    • Google loves videos, and this is because videos are more engaging than written content. So if you have a video, add it to your website, add it to your blog.

What’s the old saying? A picture is worth a thousand words? Well if a picture is worth a thousand words and most videos today are filmed at 30 or 60 frames per second then a 1-minute video would be worth 1.8 million words.

Now you have content that Google and your visitors will love it’s time to get it out there. For this we have a couple of options:

  • Social Media
  • Email

Social Media Marketing

Social media marketing is brilliant. Done right it can rake in customers and leads continuously. But while it is hard to master, there are some basic principles that you can apply and start to see results.

The first is posting regularly. For me, posting on social media once a week is sufficient but realistically I should be trying to create a post a day if I really want to up the response I get and my following. But for retailers, like Caz’s Sir Lancelock products you could easily post across Facebook and Instagram 3, 4 even 5 times a day and no one would bat an eyelid. But really when it comes to social media you need to actually have something to post, and that is where the content you were creating for SEO purposes comes in handy again. These articles give you something to post that has substance as opposed to just posting a photo, not that these are bad. But for service-based industries like mine and Lizelle’s (Greenfire Accounting) it doesn’t have the same impact as Caz posting photos of dogs playing at the beach.

For your article, you can take a relevant photo, and upload that with a short tagline or questions to drive traffic from Facebook and other social media platforms to your website. If we think about the example article I gave for Theo, that is the perfect scenario for social media, the article itself poses a question that I know I’ve asked myself, and according to Google, so do around 1,000 other New Zealanders every month, and then would proceed to answer it.

Posting articles you write also helps with what’s called the 80/20 rule. Effectively all this is is that when it comes to social media 80% of your content should be more about engaging with your audience, providing them benefit and just being part of a community, whereas the other 20% of the time your posts can be sales-related and directly ask people to sign up or buy something.

For example, Raelene (Barfoot & Thompson Residential) might post about a new listing that she has with Barfoot. This is a sales post, but she could also post about Kiwisaver for first home buyers and provide information to the public that is relevant and useful to them. But she could also break this rule by putting up a picture of a bathroom, saying something along the lines of “this is my dream bathroom, what’s yours?”. It doesn’t ask anyone to list their property or to buy one but it creates engagement, and if it just happens to be the bathroom of a property that she has listed, then there is still a good chance that someone will ask about the bathroom and if it’s part of a house for sale.

But What Social Platform?

One of the biggest questions out there is what social media platform do I use? Well, that really depends on your business. Firstly, when it comes to Facebook, it’s my opinion that all businesses should be active on Facebook, but the question is more about where do you focus your energy?

Business to Business companies like mine and NorthTec are more likely to find success on LinkedIn; this is purely because it’s a social media platform designed for professionals and networking with other professionals. This makes it the ideal place for us to find potential clients that are already in a work/business frame of mind.

On the other hand, Caz and even Sarah (Hibiscus Coast Party Hire) are likely to have a fair amount of success and engagement using Instagram. While Facebook is a heavily visual platform, Instagram is all about the visuals and pictures of cute animals never fail. But also pictures of happy people, enjoying their time at a party do very well. And while a picture of a party might not necessarily scream “party hire” but it’s related.

Other businesses like Ross’ Washrite are probably best focusing on Facebook. The reasoning behind this is more about demographics. Facebook’s average users tend to be 30+, whereas the primary user group for Instagram is 18-25. And for someone like Ross or John (Sunrise Electrical), you really want to get in front fo the decision-maker and for both of their businesses that means the homeowner, which isn’t often in that 18-25 age bracket.

Email Marketing

The other way I mentioned for getting your content out there is email. This one is pretty straight forward. People sign up to your email list and once a week or month you send out a newsletter that contains links to your articles.

Conclusion

At the end of the day, any article you write should be designed to get your business. Whether you do that subtly or not, but if you want to use that content as marketable material it should contain information that is of interest to the general public. Something that you can share on social media with a friend and something that solves problems your potential customers and clients might have.

I know I only briefly touched on each of these topics but, I was hoping that it might spark some questions. So if you have any questions, I’ll be happy to go a bit more in-depth.

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

How Tech Helps Develop New Marketing Strategies

How Tech Helps Develop New Marketing Strategies

Today we're actually bringing you a guest article from Artur Meyster, the CTO of Career Karma, an online marketplace that matches career switchers with coding bootcamps. He is also the host of the Breaking Into Startups podcast, which features people with...

Ship Smarter & Grow Faster with StarShipIt

Ship Smarter & Grow Faster with StarShipIt

Forget chaotic, tedious or painful fulfilment processes; Starshipit has everything you need to effortlessly manage your online orders so you can spend more time working on your business, not in it. Starshipit is the leading provider of integrated and automated...

New Website Launched for Zakmir

New Website Launched for Zakmir

Check out the brand new website developed for New Zealand based supplement company Zakmir with an amazing design by RedSpark Creative & interactive elements.

The post Digital 101 appeared first on Mars Digital.

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The Difference between Active & Passive PPC Management https://marsdigital.co.nz/the-difference-between-active-passive-ppc-management/?utm_source=rss&utm_medium=rss&utm_campaign=the-difference-between-active-passive-ppc-management https://marsdigital.co.nz/the-difference-between-active-passive-ppc-management/#respond Mon, 01 Jun 2020 22:42:22 +0000 https://marsdigital.co.nz/?p=207650 The post The Difference between Active & Passive PPC Management appeared first on Mars Digital.

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The Difference between Active & Passive PPC Management

Written by Matthew Edwards

June 2, 2020

When it comes to PPC advertising campaigns, you need to ensure yours is expertly managed. In the digital marketing industry, there are two separate methods of management:

  • Passive PPC management
  • Active PPC management

What’s the difference between these two methods, and which one is ideal for your next Google Ads campaign? While both options will manage your campaign, there’s a massive difference between the two. To help you realize which one you should seek out, let’s compare them!

Passive PPC Management

We’ll start with passive management because it’s much easier to explain. In essence, a digital marketing agency will provide very limited management of your PPC campaign. This tends to include minimal adjustments to the way the campaign is formed.

Typically, passive PPC management will include monthly check-ins where small tweaks are made to keywords and your budget. Other than that, the agency takes a very laid back approach to things and lets the campaign run itself month to month.

It’s not a very thorough service, and the only benefit is that it is the cheaper of the two options. Which is to be expected when you consider the minimal management carried out.

Active PPC Management

By contrast, Active PPC management is a far more hands-on approach to your pay per click campaign. In general, it involves more frequent updates with weekly reports and constant data analysis. The benefit of this is that you stay updated with your campaigns as they happen. The higher frequency of adjustments means that little things can be tweaked to get the most out of your budget. It’s far more cost-effective than waiting a month before changing things. So many different things can happen to a PPC campaign within a week. If they’re neglected, you can waste money on a strategy that doesn’t generate leads for weeks on end.

We offer an Active PPC Management service to help anyone with their PPC campaigns. While we specialise in Google Ads, this service extends to various other platforms as well. Here’s a look at some of our service’s main features and how we can help you get the most out of your advertising budget:

Constant Keyword Updates

As part of our active PPC management, we always look for the most effective keywords for your business. We’re constantly running keyword research to see if your money is better spent elsewhere. If any keywords are wasting money by not generating conversions, then we remove them right away. Similarly, we improve low-performing keywords by making them more relevant.

Overall, our active management means you continuously stay on top of the best keywords and target ads that are more keyword-specific. It helps you zero in on your target market, which can increase your conversions exponentially.

A/B Split Testing

This is something you never get with passive PPC management as it requires too much work. With our service, we perform A/B testing to understand which ads are worthwhile. These tests help us determine winning or losing ads in your campaign.

In essence, this ensures that you don’t waste money on losing ads. With passive management, this type of testing doesn’t take place. So, you may waste a portion of your budget on ads that simply won’t convert.

Regular Campaign Adjustments

Thanks to our experience, we know there are lots of different modifiers involved in pay per click advertising. This includes the following:

  • Dayparting modifiers
  • Geo bid modifiers
  • Audience modifiers
  • Device modifiers

Our active management service will provide regular adjustments for all of these modifiers. We regularly pay close attention to your campaign and tweak things as we see fit. Slight adjustments here and there can be the difference between a campaign that yields a positive ROI, and one that wastes your money.

Budget Management

Every advertiser has a budget for a PPC campaign. We take your budget and make sure that it performs towards the goal. We reallocate the budget to provide a more efficient ad spend, and we always ensure that you don’t go overboard. This careful budget management allows you to run PPC campaigns that make a profit. Too many campaigns end up wasting money or running over budget due to poor management. In most cases, this is because you’re using passive PPC management instead of a more active approach!

We’re capable of doing many more things as part of our active PPC management service. If you’d like a more detailed run-through of how we can help you out, please don’t hesitate to get in touch.

Active vs. Passive PPC Management

When you compare the two options, there’s a clear winner: active PPC management. Passive PPC management only has one benefit – it’s cheap.

If you look at the overall services, you realise that active PPC management is far more cost-effective. Yes, it is more expensive. But, you get more from the service and end up with a PPC campaign that’s better managed. As a result, you can generate more leads and potentially increase sales thanks to an active approach. So, the added costs will pay for themselves!

Improve Your Campaigns With Active PPC Management

Are you struggling to see any value from your Google Ads? Do you feel like you’re throwing money down the drain with your pay per click campaigns? These are common feelings, but all your problems can be solved with active PPC management. Contact us today to improve your campaigns and get better results!

 

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

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The post The Difference between Active & Passive PPC Management appeared first on Mars Digital.

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Add a Google Reviews Link to your Invoices https://marsdigital.co.nz/add-a-google-reviews-link-to-your-invoices/?utm_source=rss&utm_medium=rss&utm_campaign=add-a-google-reviews-link-to-your-invoices https://marsdigital.co.nz/add-a-google-reviews-link-to-your-invoices/#respond Sun, 24 May 2020 21:45:25 +0000 https://marsdigital.co.nz/?p=207607 As arguably the best form of social proof for a widespread audience, it's imperative that you collect and proudly display customer reviews on your website. In this short article, I'll show you exactly how to create a link to add to your invoices or a follow-up email that sends your customers straight to the Write a Review page for your business on Google.

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Add a Google Reviews Link to your Invoices

Written by Matthew Edwards

May 25, 2020

Reviews are a powerful way to build trust with your potential customers, especially in this digital age where many buyers make decisions whether to buy a product or service from a company or one of their competitors without any human interaction. Thankfully Google and Facebook have made it easy for your customers to leave their comments about the amazing service or the outstanding quality of the products they brought from you. But how do you get them to leave a review?

As arguably the best form of social proof for a widespread audience, it’s imperative that you collect and proudly display customer reviews on your website. In this short article I’ll show you exactly how to create a link to add to your invoices or a follow-up email that sends your customers straight to the Write a Review page for your business on Google.

Create your Google My Business Listing

If you don’t have one already, you’ll need to create and verify your Google My Business listing. You set one up all you need is a Google account and an address to for Google to verify. Note: you don’t need to publicly display this address. Create your Google My Business listing here.

Find your Google Place ID (the Easy Way)

Once you have your Google My Business listing, you’ll need to find your Place ID. Finding your Place ID can be tricky. The easiest way, which sometimes doesn’t work is to go to https://developers.google.com/places/place-id and type in your business name. If it comes up in the autofill, click on it and it will bring up your Place ID, for example, this is the Place ID for Auckland: ChIJ–acWvtHDW0RF5miQ2HvAAU. As you can see in this screenshot:

Place ID

Unfortunately, this won’t work for many businesses, Mars Digital included.

Find your Google Place ID (the Hard Way)

If that didn’t work then we need to find your Place ID the hard way. To do this Google your own business, the Google My Business profile you created and verified earlier should show up on the right side of the search results (note you’ll need to be on a desktop or laptop to do this). Right click the button that says Write a Review and click Inspect. You can see what a Google My Business listing looks like in the search results by checking our the image just to the right of this paragraph (desktop or laptop).

Once you have right clicked on the Write a Review button and clicked inspect you should see a popup window like the one in the screenshot below. If you don’t see the highlighted line with the words “Write a Review”, tab back (do not close the inspect element window) to the Google My Business listing and right click the review button and select inspect again.

Two lines above the highlighted line you’ll see a string of random numbers and letters in blue, likely beginning with Ch enclosed in quotation marks. This is your Place ID. 

You’ll need to copy your Place ID. In this case, you can see mine is: ChIJN8ZTBLElDW0RXpcq3Z5yl9I. You can copy it by double left clicking on the ID and it automatically highlights the text you need. Note: you can click the images here to expand them to full screen for a better look at what to do.

Create your Review Link

Now that you have your Place ID, you can create your review link and share it in your invoices, follow up emails or on social media. All that is left is to put your Place ID at the end of this link, after the equals (=) sign.

https://search.google.com/local/writereview?placeid=

This will take whoever clicks it directly to the Write a Review section. For example, Mars Digital’s link is: https://search.google.com/local/writereview?placeid=ChIJN8ZTBLElDW0RXpcq3Z5yl9I and is you were to click it, it would automatically open the review section on our Google My Business listing, just like in the screenshot below.

Need Help?

If you need help creating your Google My Business listing or getting the most out of it, Mars Digital can help. We can set up your profile on your behalf, create this link and optimise your profile on an ongoing basis so that it shows up in relevant searches.

Get in touch or read through the rest of our site to see how we can help you.

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

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The post Add a Google Reviews Link to your Invoices appeared first on Mars Digital.

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New Website for Hibiscus Coast Panel Beaters https://marsdigital.co.nz/new-website-for-hibiscus-coast-panel-beaters/?utm_source=rss&utm_medium=rss&utm_campaign=new-website-for-hibiscus-coast-panel-beaters https://marsdigital.co.nz/new-website-for-hibiscus-coast-panel-beaters/#respond Tue, 19 May 2020 02:28:50 +0000 https://marsdigital.co.nz/?p=207636 Mars Digital creates a brand new website for Hibiscus Coast Panel Beaters focusing on modern design trends, conversion rate optimisation, and SEO.

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Writing Great Content for Websites https://marsdigital.co.nz/writing-great-content-for-websites/?utm_source=rss&utm_medium=rss&utm_campaign=writing-great-content-for-websites https://marsdigital.co.nz/writing-great-content-for-websites/#respond Thu, 14 May 2020 02:58:08 +0000 https://marsdigital.co.nz/?p=207586 The post Writing Great Content for Websites appeared first on Mars Digital.

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Writing Great Content for Websites

Written by Matthew Edwards

May 14, 2020

A website is only as good as it’s conversion rate. Today we take a look into writing great content for websites with content specialists BizStory Content. We discuss general principles of writing content for web pages with both search engine optimisation (SEO) and conversion rate optimisation in mind.

Learn how to transform your websites content into a tool to convert your visitors into paying customers.

Get in touch with BizStory Content by visiting going to their contact page or by giving Sasha a call.

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

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How Tech Helps Develop New Marketing Strategies

Today we're actually bringing you a guest article from Artur Meyster, the CTO of Career Karma, an online marketplace that matches career switchers with coding bootcamps. He is also the host of the Breaking Into Startups podcast, which features people with...

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The post Writing Great Content for Websites appeared first on Mars Digital.

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Dealing with Pay Per Click Fraudsters https://marsdigital.co.nz/dealing-with-pay-per-click-fraudsters/?utm_source=rss&utm_medium=rss&utm_campaign=dealing-with-pay-per-click-fraudsters https://marsdigital.co.nz/dealing-with-pay-per-click-fraudsters/#respond Mon, 04 May 2020 22:50:34 +0000 https://marsdigital.co.nz/?p=207402 The post Dealing with Pay Per Click Fraudsters appeared first on Mars Digital.

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Dealing with Pay Per Click Fraudsters

Written by Matthew Edwards

May 5, 2020

Are you running a Google Ads campaign with no success? Does it seem like you’re meeting your advertising budget without seeing the desired results? If so, then you could be a victim of Pay Per Click fraudsters. This is a serious issue in the digital marketing industry, and we can help put a stop to it.

We offer a Google Ads service that will help you get a much better return on investment. Our experienced digital marketers can help you with all of your PPC needs to ensure you’re targetting the right audiences and getting useful clicks on your ads. This will lead to better lead generation, saving you time and money.

As part of our service, we offer click fraud protection. This involves the use of specialist software to stop click fraud in its tracks. The results are that you gain more natural clicks, and you avoid running out of money to pay for the ads.

What is PPC Fraud?

PPC or click fraud refers to instances where illegitimate clicks occur on your ads. Someone is clicking your adverts with absolutely zero intention of buying anything on your site. They do this to use up your clicks, so to speak. 

Imagine you have a monthly Google Ads spend of $1000. Every time your ads get clicked, you pay money. With click fraud, people will target your ads and click on them countless times to make you spend lots of money. Eventually, you use up your monthly budget, but see no results from the campaign. This is a common tactic for rival businesses overseas to use as they want to steal your clicks away. And unfortunately it’s made it’s way to New Zealand.

A good analogy is that it’s like sticking flyers up around town to advertise your business. You spend a lot of money on those flyes, so you hope people will pick them up and come to your store. Unfortunately, someone has come and taken all your flyers and thrown them in the bin. Thus, you’ve spent loads of money, but nobody comes to your store.

How can our PPC fraud protection help?

We use click fraud protection software in all of our Google Ads services. This software is designed to identify fraudulent clicks on your ads. Bear in mind that around 25% of clicks are deemed fraudulent! The software will automatically detect and block any IP addresses that are exhibiting fraudulent behaviour. As a result, we can reduce your number of fraud clicks per day and per month.

Save money and take care of click fraud

Our service is proven to be effective. One client came to us with an $800 monthly budget for Google Ads. He found that a whopping 70% of clicks were fraudulent! It was eating up his budget, so we took control of things for him. With our Google Ads service and click fraud management, we diverted over $500 worth of fraudulent clicks in the first week!

Over half of his advertising budget was gone within a week because of click fraud – and we turned things around.

Let us do the same for you. If you’re having issues with PPC fraud, then contact us today. We’ll devise the perfect Google Ads campaign for your business, ensuring that those fraudulent clicks are kept away. As a result, you can maximize your ROI and generate more leads!

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

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How Tech Helps Develop New Marketing Strategies

Today we're actually bringing you a guest article from Artur Meyster, the CTO of Career Karma, an online marketplace that matches career switchers with coding bootcamps. He is also the host of the Breaking Into Startups podcast, which features people with...

Ship Smarter & Grow Faster with StarShipIt

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Forget chaotic, tedious or painful fulfilment processes; Starshipit has everything you need to effortlessly manage your online orders so you can spend more time working on your business, not in it. Starshipit is the leading provider of integrated and automated...

New Website Launched for Zakmir

New Website Launched for Zakmir

Check out the brand new website developed for New Zealand based supplement company Zakmir with an amazing design by RedSpark Creative & interactive elements.

The post Dealing with Pay Per Click Fraudsters appeared first on Mars Digital.

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