Mars Digital https://marsdigital.co.nz A Digital Agency Out of this World Sun, 09 Feb 2020 23:31:16 +0000 en-US hourly 1 https://wordpress.org/?v=5.3.2 https://marsdigital.co.nz/wp-content/uploads/2018/07/cropped-Mars-Digital-Logo-32x32.png Mars Digital https://marsdigital.co.nz 32 32 Is Google Ads Worth Investing In? https://marsdigital.co.nz/is-google-ads-worth-investing-in/ https://marsdigital.co.nz/is-google-ads-worth-investing-in/#respond Sun, 09 Feb 2020 23:08:34 +0000 https://marsdigital.co.nz/?p=207354 The post Is Google Ads Worth Investing In? appeared first on Mars Digital.

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Is Google Ads Worth Investing In?

When you’re a small business it can be confusing what marketing techniques you should be investing in. When it comes to search engine marketing, the main two components are SEO and Google Ads (previously known as Google Adwords). They’re extremely both valuable tools when you’re running a digital marketing campaign.

They do, however, have some differences and similarities, and some times it can be more appropriate to use them both individually as opposed to together, it depends on your business and marketing goals. For many small businesses, it’s not very easy to decide whether Google Ads is worth investing in, and when it’s the right time to do so.

What is Google Ads?

Google Ads doesn’t suit all industries and may only be appropriate for use for others when they’re in a promotional period. For example, Google Ads can be brilliant for a retail business especially when using Google Shopping as a tool, but for a manufacturing business SEO might be a better fit.

Google Ads is an advertising platform that has been created by Google. Anyone who is looking to advertise can use this platform to have their ads appear in Google search results pages, on YouTube, Gmail and thousands of partner websites that have signed up to the Google Adsense program.

As an advertiser, you have the choice between paying for when people see your ad, known as CPM (cost per Thousands of Impressions) or when someone clicks your ad, known as CPC (cost per click). Ads works like an auction where, as an advertiser, you compete for available advertising space, this can make it highly competitive meaning that for a small business using specific and refined SEO techniques could be more effectively than PPC (pay per click) marketing.

What is SEO?

SEO is Search Engine Optimisation; it’s all about achieving a better ranking in the search engine results of Google, Bing, Yahoo, and any other major search engines. Ensuring you have a dynamic website that is search engine friendly will mean you have a website that can easily read and categorised by search engines. The aim is to have your website as search engine friendly as possible by populating the page with keywords, headings and links that show a search engine that your website is relevant to a particular search. One of the best ways to boost your SEO is to create unique content that offers a great experience to your users.

Google Ads vs SEO?

So, now we have a basic idea of what Google Ads and SEO are, now it’s time to see how they compare.

  • SEO can be used on all search engines, whereas Ads is for Google sites and the websites that use Adsense, Google’s advertising partner program, some sites that use this sort of system include TradeMe, 7 Times (a Chinese language financials services website), The Hits (radio station) and many more. In New Zealand, Google is the number one search engine by a gigantic margin. However, Bing, Yahoo and Ecosia all get a reasonable amount of traffic.
  • You have to budget for Google Ads as it is a payable platform, but SEO produces free organic traffic. This is a key difference. With Google Ads you’ll be paying a management fee to whoever runs your campaign and a click through fee to Google for every click but with SEO you don’t need to pay the search engine. Because of this, SEO works out to be a cheaper longer term strategy.
  • Google Ads can work well if you’re after instant results. Under certain circumstances you can grab one of the ad positions that appear at the top or bottom of Google search results and start reaping the rewards immediately. With SEO you have to work much harder to achieve this, however, it is possible. This means that Ads can work well if you have a promotional offer that you’re trying to push.
  • SEO can take while to get good traffic and ranking, Ads is a more immediate. This could be an excellent way to produce traffic for new websites.
  • Google Ads can be seen as more straightforward when it comes to calculating the ROI while SEO can sometimes be a little more complicated because there can be a lot more factors that contribute to the results.
  • Ads enables you to target more keywords; with SEO, you need to have a focus on fewer keywords to achieve the best results. Of course, if your business sits within a niche market, likely, you will only have a few keywords that you will focus on anyway. Therefore Ads could be seen as an unneeded expense for some businesses.

What Will Work Best for You?

Many new companies find it extremely useful to start with Google Ads; this is because it can immediately create traffic. However, as a small business, you should spend some time becoming familiar with the importance of gaining organic traffic through the use of SEO. Ultimately you’ll need to decide if Google Ads fits within your budget or whether focusing on SEO long term will provide the best results.

With different businesses being in different niches, it’s not surprising that Google Ads doesn’t always work for everyone. However, when a business needs quicker results than what they are able achieve from SEO, Ads is a great way to start generating instantaneous results.

That is the most significant advantage of AdWords over SEO; the pure fact that the results are faster. This doesn’t mean that you should forget about SEO entirely. In fact, as a long term strategy SEO provides a higher return on investment, especially if you want organic traffic that isn’t going to come to a sudden halt if you stop using a service.

If you can justify the investment, AdWords could be an excellent place to start with your online marketing. If you’re planning on short term promotion, are a new company, launching a new product or service, want to find new customers or nurture your relationship with existing customers then Google Ads could be your ideal digital marketing strategy.

You should also be aware that it can be possible to make a loss using Google Ads just as much as make a profit. If you don’t have the right monitoring and control tools, it can be very easily done. It can sometimes be seen as a gamble; this is because you’re paying for a service that doesn’t guarantee a return. But with experts, like Mars Digital, managing and actively monitoring your campaign you can see exactly what’s happening with your investment, where it’s going and the results you’re getting.

While it can be a good idea to start with AdWords, you should never forget about SEO. SEO is your long term investment when it comes to online marketing. So, yes Google Ads is good, but in my opinion using SEO is a much more sustainable way to achieve a long term return.

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

5 Conversion Rate Optimisation Tips

5 Conversion Rate Optimisation Tips

While your site maybe number one from an SEO perspective, there really is no point if it’s not generating any leads or sales; and that is where conversation rate optimisation comes in. Conversion rate optimisation is rooted heavily in user experience and design and is...

Maintaining Website Success

Maintaining Website Success

Now you’ve built your website and it’s starting to generate traffic, how do you ensure it stays successful? This is what we’ll touch on in this article.

The post Is Google Ads Worth Investing In? appeared first on Mars Digital.

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5 Conversion Rate Optimisation Tips https://marsdigital.co.nz/5-conversion-rate-optimisation-tips/ https://marsdigital.co.nz/5-conversion-rate-optimisation-tips/#respond Wed, 18 Dec 2019 01:29:35 +0000 https://marsdigital.co.nz/?p=207201 The post 5 Conversion Rate Optimisation Tips appeared first on Mars Digital.

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5 Conversion Rate Optimisation Tips

Written by Matthew Edwards

December 18, 2019

While your site maybe number one from an SEO perspective, there really is no point if it’s not generating any leads or sales; and that is where conversation rate optimisation comes in.

Conversion rate optimisation is rooted heavily in user experience and design and is the process of improving a websites performance when it comes to “converting” traffic. Here are five tips you can do right now to improve the conversion of your website.

1. Show off Your Products

Design your website around large images that entice visitors and present product benefits. On your homepage, consider using a full-screen image of a popular or top selling item to showcase your best offerings.

Use high quality images that work on a variety of devices. Make sure the product stands out from other parts of the image such as the background. A great example of this comes from the HiKOKI homepage, where the images show products against beautiful backgrounds. Each image is designed in a way that makes you want to click.

2. Streamlined Checkout

Make your checkout simple. A streamlined checkout experience limits cart abandonment and helps users complete transactions quickly. Having an integrated shopping cart built into your store provides a secure checkout experience with minimal friction during order completion.

3. Make Buttons Large and Use Colour

Impulse buys affect everyone, even the most calculated individuals and impulse purchases have been linked to a greater feeling of satisfaction. Play off the urge by creating buttons that are large and colourful. The easier a button is to find and click, the more likely you are to convert a sale.

The colour you choose for buttons should be consistent and match the palette of your website. It should also stand in contrast to other elements on the page. Bold colors such as red or yellow are popular. Put boxes around buttons to make them look more appealing and clickable.

4. Don’t Force Registration on Checkout

Not every customer wants to and definitely isn’t going to register on your website, so why prevent them from making a purchase? Allow users to checkout without creating an account.

If you really want registration details, consider asking after check out. By requesting information post-purchase, you are less likely to put up a user roadblock.

5. Focus on Simple Language and Typography

Everything about the sales process should be simple, and that includes the language and typefaces you use on your site.

Consider simple language for buttons such as “Buy Now,” “Add to Cart” or “Purchase.” Use the same phrases in every instance that presents the same action. When it comes to typography, opt for fonts that are easy to read such as sans serif.

Now that you have a few new techniques in mind, it’s time to start optimising your website! What conversion optimisation techniques have you found most helpful on your website?

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

5 Conversion Rate Optimisation Tips

5 Conversion Rate Optimisation Tips

While your site maybe number one from an SEO perspective, there really is no point if it’s not generating any leads or sales; and that is where conversation rate optimisation comes in. Conversion rate optimisation is rooted heavily in user experience and design and is...

Maintaining Website Success

Maintaining Website Success

Now you’ve built your website and it’s starting to generate traffic, how do you ensure it stays successful? This is what we’ll touch on in this article.

The post 5 Conversion Rate Optimisation Tips appeared first on Mars Digital.

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YouTube, Vimeo & Self Hosting Videos: What Option Should You Use? https://marsdigital.co.nz/youtube-vimeo-self-hosting-videos-what-option-should-you-use/ https://marsdigital.co.nz/youtube-vimeo-self-hosting-videos-what-option-should-you-use/#respond Mon, 01 Jul 2019 04:47:23 +0000 https://marsdigital.co.nz/?p=205740 Now you've built your website and it's starting to generate traffic, how do you ensure it stays successful? This is what we'll touch on in this article.

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YouTube, Vimeo & Self Hosting Videos: What Option Should You Use?

Written by Matthew Edwards

July 1, 2019

Way back at the very beginning of this blog I spoke about the importance of video content when it came to search engine optimisation. What I didn’t discuss at the time was how to host these videos, and that is exactly what I will be doing in this article.

Firstly there are several players in the market when it comes to video hosting and if you’re running a site that depends on videos then there are other solutions for you that are not mentioned in this post. This post is designed to help the average company who wants to put promotional, training or even testimonial videos on their website.

YouTube is the world’s most well known and most used video streaming service behind Netflix. YouTube accounts for around 15% of all web bandwidth.

So, lets look at the three primary options you have when it comes to video hosting.

  • YouTube
  • Vimeo
  • Self Hosted

It should come as a surprise to anybody that YouTube has made this list, in fact it is the most used video platform on the market, second only to Netflix.

YouTube: easy video hosting, has the ability to restrict videos so that they can only be embedded or viewed by someone with the specific unique URL; however this does leave the videos open to being shared and one person making all videos available for viewing, as well as having the videos downloadable. YouTube has the ability to monetise and demonetise videos depending on personal preference.

Vimeo: would require a Plus, Pro or Business account in order to restrict video viewing and provides a better solution for a high level of control. Vimeo has privacy settings for videos allowing the user to restrict videos so that it cannot be watched on Vimeo and can only be embedded onto specific URLs. Like YouTube, Vimeo gives the ability to demonetise videos. Unlike YouTube though, Vimeo has a restriction on storage space, limiting the number of videos that can be uploaded to an account.

Self Hosted: this would be hosting your videos on the same server the rest of your website is hosted on. This option does offer the most customisation and control over the videos, however, it would also affect the website’s bandwidth drastically. When you consider that often standard packages for hosting include 500mb, 1000mb or sometimes 10gb of storage and bandwidth, and that the average 1 minute video is approximately 10mb (compressed), you would be looking at 50 minutes, 100 minutes, 17 hours respectively, before reaching the allowed bandwidth. While there are definitely hosting plans out there that allow for greater storage capacity and a larger monthly bandwidth allowance, this is still a major consideration.

How it all Works

Self Hosted Video:

I’ll start with self-hosting first as this option is generally not recommended by any means due to the reasons discussed above. Essentially the website would require a video player plugin which allows video files to be played directly on the site. Once the plugin is installed video content that has been uploaded to the server can be added as content like an image. On the live site a visitor would be able to play the video if they wish, or ignore the content. Alternatively some plugins will allow autoplay, meaning the video will automatically start playing when the page is loaded.

While this gives you, the owner and webmaster, full control over the video and how it is played the downside of self hosting the videos means that the load speed of the website can be drastically decreased as every time the page is loaded, the video also needs to be loaded. This in turn causes data capping, mentioned above. Self hosting means every video and every view is consuming the data limit and bandwidth allocated to you and your website each month. Having a lot of self hosted video content essentially drastically increases your hosting bill, it’s that simple.

Using YouTube’s Video Player

YouTube is the world’s most well known and most used video streaming service behind Netflix. YouTube accounts for around 15% of all web traffic/bandwidth. Owned and operated by Google this video hosting platform has become a major source of revenue for a large number of individuals and companies around the world.

Videos uploaded to YouTube are hosted by Google, on Google servers in a data centre. There is a short Google video about this, hosted on YouTube, that can be watched here: https://youtu.be/avP5d16wEp0. YouTube provides a wealth of information and control over videos and settings outlined below.

Once a YouTube account is created you have access to the analytics for that account, one the basic level they show you, for a given timeframe, the number of views, minutes watched and number of subscribers gained, as shown in the image to the right.

If you monetise the videos uploaded to YouTube this feed also displays the estimated revenue for the channel. When it comes to uploading new content and videos you have the option to set videos to have one of 4 privacy options:

Public, meaning that the video will go live as soon as it’s published and can be found in Google and YouTube searches. Also any subscribers who have signed up for notifications will be alerted of the new video going live.

Unlisted, this means the video goes live but will not be searchable and subscribers will not be notified. Only individuals with the direct URL are able to view, embed or download the video.

Private, this is for video storage more than anything and means that only the owner of the video can view the content.

Scheduled, this setting is the same as the Public setting but allows the owner to set a date and time for the video to go live.

Once uploaded the user can go through various settings such as the YouTube video name, description, add the video to a playlist and choose a thumbnail. Then there are more advanced settings such as translations, creative licenses and so forth. Finally there is the monetisation settings. These allow the owner to select how advertisements, if any, are displayed or played on their videos.

It is important to note that a user needs to have monetisation enabled and connected to an Adwords/Adsense account before this option is even available.

YouTube’s inbuilt editor also allows for some customisations and enhancements to be made to the videos using the below options:

Enhancements allows for changing white balance and lighting of a vide. Audio allows for adding audio/music tracks to a video, End Screen and Annotations as well as Cards is for the creation of clickable links on the video.

Music: this is an extremely important part of YouTube as Google uses an algorithm to review and detect the content of videos. While this is used to filter out videos that are deemed to display and promote hate, racism, criminal activities and overly sexual content, the same algorithm also reviews videos for copyrighted content.

Videos that are deemed to breach copyright rules will be flagged and displayed in a section under the video manager tab. These videos can be appealed and become subject to human review. However, two things happen with videos flagged for a breach of copyright on YouTube. Firstly the become demonetised and all monetisation options are removed for the uploader for this video. Secondly, in some cases the videos will become monetised in favour of the copyright owner. For example using copyrighted music or video content can cause this to happen. The details of each copyright claim can be found on the videos page by clicking “Copyright Claim”.

To avoid any copyright claims the videos uploaded should be clear of any footage taken from movies or television shows and not contain copyrighted music. YouTube does provide a library of copyright free music that can be used in videos.

Concerns: YouTube is currently demonetising a large amount of uploaded videos using a very similar algorithm to the ones mentioned above. Lately there have been a lot large companies pulling advertisements due to the lack of control they had over what videos their adverts were placed in front of.

This mixed with the fact monetisation needs to be enabled means the likelihood of advertisements being played before or during YouTube videos is close to non-existent. The only time this would happen is in the scenario mentioned above where a video is deemed to breach copyright.

Video with Vimeo

Vimeo is very similar to YouTube with the majority of its settings and functionality. Although there are a few more functions which have helped popularise it more for business and commercial use over personal.

The big downside of Vimeo is advertising material. The Vimeo platform may offer more functionality for businesses (defined below) but the advertising policy they have means advertisements are played by default after videos for users/viewers who are either logged out or on a basic account. The only way to combat this is to upgrade to the Plus, Pro or Business accounts and customise what Vimeo refer to as the “outro”. Once on a Plus, Pro or Business account and after having customised the outro, no advertisements will play on your videos.

The benefits of the paid Vimeo service is the additional business focused features including marketing campaigns and integrated apps. See the screenshots below:

On top of this Vimeo also offers a lot more control over the individual videos and the default settings in terms of privacy, such as the ability to block various levels of access to the video. This means you are able to set whether anyone can view your video, if it’s viewable on Vimeo or just via a particular URL or if it’s searchable. These settings are outline in the below screenshot:

Summary

The best video hosting solution depends heavily on your individual needs and the needs of your business, however, it rarely is beneficial to self host your own video content. For the average business running a small enterprise or one-man-band style company it’s likely the ideal solution is YouTube. Perhaps another major benefit here with YouTube is that it can help advertise your business online in another way. Lastly, for those who wish to restrict the access to their videos, such a large corporation training videos or for those who want to sell access to their videos, Vimeo is a wonderful solution.

Having said all of that, none of this means that you can’t use both Vimeo and YouTube, or even throw in a little self hosted video here and there.

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

5 Conversion Rate Optimisation Tips

5 Conversion Rate Optimisation Tips

While your site maybe number one from an SEO perspective, there really is no point if it’s not generating any leads or sales; and that is where conversation rate optimisation comes in. Conversion rate optimisation is rooted heavily in user experience and design and is...

Maintaining Website Success

Maintaining Website Success

Now you’ve built your website and it’s starting to generate traffic, how do you ensure it stays successful? This is what we’ll touch on in this article.

The post YouTube, Vimeo & Self Hosting Videos: What Option Should You Use? appeared first on Mars Digital.

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Maintaining Website Success https://marsdigital.co.nz/maintaining-website-success/ https://marsdigital.co.nz/maintaining-website-success/#respond Fri, 21 Jun 2019 03:44:05 +0000 https://marsdigital.co.nz/?p=205727 Now you've built your website and it's starting to generate traffic, how do you ensure it stays successful? This is what we'll touch on in this article.

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Maintaining Website Success

Written by Matthew Edwards

June 21, 2019

In our last post I discussed the three key areas that any business most focus on in order to create a successful website. But how do you make it consistently successful?

The secret to this lies in the last point I went over; marketing. As such an umbrella term marketing encompasses a huge number of actions but in this case we are specifically looking at lead nurturing, creating repeat business and maintaining a “fresh” website.

“How much more business do you think you would have if your website and email software kept in touch with your customers and your leads, sending personalised emails without needing you to remember?”

Lead nurturing and repeat business are extremely important. In either scenario your website has done its job. It created a potential customer, now we need to convert them. This is where it becomes so important to look at the functionality of your website. What happens when a potential customer makes an enquiry or a purchase? What automations do you have in place, or is everything handled manually? The fourth area I spoke about, Email Marketing, is a perfect candidate here to take care of converting leads to customers and one of customers into loyal repeat buyers.

Email marketing can be used to automatically send out notifications to customers of new products, sales or even when an item comes back into stock that they were wanting. You can use email marketing to send promotional material and information to a lead throughout their entire decision making process or buying cycle. You can even use email marketing to capture a potential customers abandoned cart and send them a reminder to complete their purchase, maybe with an added incentive.

How much more business do you think you would have if your website and email software kept in touch with your customers and your leads, sending personalised emails without needing you to remember and without you needing to put in hundreds of hours each month?

Keeping and enhancing the success of your website comes down to one thing: engagement. Engaging your customers, your leads and giving them reasons to return to your site. You already have what they need and what they want; you just need to show them that you do.

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

5 Conversion Rate Optimisation Tips

5 Conversion Rate Optimisation Tips

While your site maybe number one from an SEO perspective, there really is no point if it’s not generating any leads or sales; and that is where conversation rate optimisation comes in. Conversion rate optimisation is rooted heavily in user experience and design and is...

Maintaining Website Success

Maintaining Website Success

Now you’ve built your website and it’s starting to generate traffic, how do you ensure it stays successful? This is what we’ll touch on in this article.

The post Maintaining Website Success appeared first on Mars Digital.

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Building a Successful Website https://marsdigital.co.nz/building-a-successful-website/ https://marsdigital.co.nz/building-a-successful-website/#respond Wed, 15 May 2019 21:39:29 +0000 https://marsdigital.co.nz/?p=205702 The post Building a Successful Website appeared first on Mars Digital.

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Building a Successful Website

Written by Matthew Edwards

May 16, 2019

In this modern age of technology having a successful business often relies heavily on having a successful website; but how do you build a successful website?

We can boil this down to three points, or key tasks that need to be considered.  They are:

  1. Design
  2. Usability
  3. Marketing

“You can have the prettiest website with the best functionality that ever existed, but if no-one visits it, it’s a failure”

Design is the first thing most people envision when thinking about their website. What should it look like? What font should I use? What colours should I make the background, my header and my footer? The website’s design is what creates the first impression the majority of your customers will have of your business. Because of this, it is extremely important. You need a design that reflects your industry and the message you want to convey about your business. For example, a lawyer’s website that looks like a high school blog and uses comic sans is very unlikely to help the business succeed, in fact it’s more likely to do the opposite and cause potential clients to look elsewhere because the impression they got from the website was that the lawyer isn’t overly professional.

Now that we’ve successfully got the attention of your potential customers we need to make sure they can use your website to find the information they need in order to go from a potential customer to a paying customer. This is usability or the user experience (UX) of a website. If a website is difficult to navigate or certain functions don’t work that potential customer is likely to give up, frustrated, and go right to a competitor. This is all about creating the right layout and structure for your website and, of course, delivering clear, precise, functional calls to action.

All of this well and good, but it means nothing if no one ever sees your website. Enter marketing. Just like your business, your website needs to be marketed in order to be successful. The more people that come across your website, the more potential customers you have. Marketing your website is both an online and offline exercise. Offline strategies such as putting your domain name on your business card, in flyers all help drive traffic. But for online marketing you need to look at 4 key areas:

1. Search Engine Optimisation, or SEO, which is all about being on the first page of Google’s organic rankings.

2. Search Engine Marketing, SEM or PPC, is pay per click marketing where you bid against your competitors for the search engine to place your company name at the top of a search for a particular keyboard.

3. Social Media Marketing, SMM, is the use of social media platforms such as Facebook to drive traffic to your website. This can be done through general posts and paid advertisements.

4. Email Marketing is the practice of collecting email addresses and sending regular newsletters to your customers with new information, deals or just general updates with the intention of driving traffic back to your website.

Implementing these three key points puts your website squarely on the path to success. And that means, you and your business too!

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

5 Conversion Rate Optimisation Tips

5 Conversion Rate Optimisation Tips

While your site maybe number one from an SEO perspective, there really is no point if it’s not generating any leads or sales; and that is where conversation rate optimisation comes in. Conversion rate optimisation is rooted heavily in user experience and design and is...

Maintaining Website Success

Maintaining Website Success

Now you’ve built your website and it’s starting to generate traffic, how do you ensure it stays successful? This is what we’ll touch on in this article.

The post Building a Successful Website appeared first on Mars Digital.

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Squarespace: In Depth https://marsdigital.co.nz/squarespace-in-depth/ Thu, 11 Apr 2019 20:13:04 +0000 http://wordpress-235975-730811.cloudwaysapps.com/?p=205682 In this post, we take a look at one of the more popular content management systems today; Squarespace. A platform excelling in the DIY and development space. But is it the best solution for you?

The post Squarespace: In Depth appeared first on Mars Digital.

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Squarespace: In Depth

Written by Matthew Edwards

April 12, 2019

In a previous post where I discussed the difference between proprietary and open source platforms I listed a few of each. One of these was the proprietary platform Squarespace. It’s time to discuss Squarespace in more detail. Launching in April 2003, Squarespace has come a long way since Anthony Casalena started creating the platform for his personal blog while attending the University of Maryland.

The platform leverages pre-built templates as well as drag and drop elements, allowing users to easily and quickly develop beautiful websites. In fact it does this so well that it was only in 2007, four years after release, and when the company reached $1 million in revenue that Anthony started hiring employees. As of 2018 Squarespace ~800 employees and supports over a million websites world wide.

So what makes Squarespace good?

As alluded to above, Squarespace allows you to create some wonderful designs with very little effort. Squarespace has a reasonably good selection of beautifully designed templates that tailored to grab your audience’s attention. The premade templates cover a range of styles and industries and allows you to build onto them from there.

The second big pro for Squarespace would be the fact that all the templates are mobile responsive right out of the gate. Squarespace automatically makes adjustments to your design and elements to fit tablet and mobile, saving time and reducing the need for custom development.

The third reason to go with Squarespace is the drag and drop element builder it comes with. You don’t need to know coding to use it, meaning when it comes to managing your website and keeping it up to date, you’re going to have no issues.

A full list of Squarespace’s features can be found here: https://www.squarespace.com/feature-index

Are there any negatives to using Squarespace?

Yes, most definitely. Like all platforms, there are always pros and cons. The first one we need to touch on would be that while there are over a million users on Squarespace, that is a small drop in the ocean and that the number of developers working on Squarespace on a daily basis is quite small. Because of this the number of extensions you can get for Squarespace is extremely limited, meaning that there is a high chance that if you need anything for your site that isn’t specified on that official list of Squarespace features, it need to be built from the ground up. And as we discussed in the Proprietary vs Open Source post, this can be expensive.

The next downside comes directly from one of the pros for Squarespace. The templates and drag and drop builder. Firstly the templates as a whole are numerous but when it comes down to ones that are suitable for your industry, your target market and your branding… Well then it becomes extremely limited. Again meaning that you may need a developer to build something from scratch just so you don’t look like you’ve copied your closest competitors site. On top of this the customisation options with the templates can become overwhelming. Yes, that means there’s a lot you can do to customise your site but it also means that there’s a lot that the average person needs to get their head around if they don’t want that plain template as their website. The drag and drop builder as well, while decent, is not as intuitive as you might like. It will take some practice to get used to it.

A big con for Squarespace, at least in my opinion, is the hosting. As a proprietary system Squarespace is responsible for the support and hosting of all Squarespace websites. As a result you are forced to have your site hosted on whatever server they put it on, and that means that the majority of sites, even for New Zealand users, are going to be hosted in the United States. What this means for you and your customers is a slower connection speed. You can think about it this way: when a visitor comes to your site they need to send a signal to your server requesting the site files in order to load your website. Now if that visitor is from Auckland and your website is hosted on a server in Auckland, at most that signal needs to travel across town. The server then picks up that request and responds by sending the files back. In the same scenario where you have a visitor from Auckland but your site is hosted in New York, that same user now has to have his request travel all the way to New York and back again. All that takes time, and the further away the server is and the larger the file, the slower your site becomes.

This last negative only really affects you if you’re an ecommerce site, or want to sell online in the future. Yes, Squarespace does offer itself as an ecommerce platform and you can certainly sell physical and digital products online; but Squarespace is not an ecommerce specialist. This means that in terms of selling and marketing tools it can’t compete with the likes of Shopify, WooCommerce or Magento.

Conclusion

Squarespace is a decent platform that leans itself towards the DIY market of websites, but at the same time in a bid for market share Squarespace have implemented a lot of features that are functional and do serve a purpose, can confuse and discourage that initial DIY target audience. As a result Squarespace is in a bit of a limbo state, catering more for computer savvy business owners that have a basic understanding of web development, or beginner developers.

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

5 Conversion Rate Optimisation Tips

5 Conversion Rate Optimisation Tips

While your site maybe number one from an SEO perspective, there really is no point if it’s not generating any leads or sales; and that is where conversation rate optimisation comes in. Conversion rate optimisation is rooted heavily in user experience and design and is...

Maintaining Website Success

Maintaining Website Success

Now you’ve built your website and it’s starting to generate traffic, how do you ensure it stays successful? This is what we’ll touch on in this article.

The post Squarespace: In Depth appeared first on Mars Digital.

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The Power of Content https://marsdigital.co.nz/the-power-of-content/ Thu, 21 Mar 2019 22:52:17 +0000 https://marsdigital.co.nz/?p=25410 Sometimes you can find the right CRM solution. This article is designed to teach you exactly how to build one yourself, easily. With the code you need written out directly into the article so you can copy and paste and then the rest is just drag and drop.

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The Power of Content

Written by Matthew Edwards

March 22, 2019

Content is possibly the most powerful tool on any website. Content is extremely important for converting leads into customers as well as boosting Google rankings to secure those leads in the first place. Because of this content has the potential to make or break a site. It’s content that wins the wallets of your customers, all other components such as design, imagery, videos and more play a supporting role, but it truly is the content of a website that transforms viewers into buyers.

So what makes good content? Put simply good content is all about getting across your message as quickly and efficiently as possible. It’s about creating a unique selling proposition and positioning your company as the solution to customers ailments.

“Good content is all about getting across your message as quickly and efficiently as possible.”

Because content is so important and now you know why, it really is worth considering using a professional copywriter to help deliver or enhance content for your site. Whether it’s sales copy or purely information copy you need, professionally written content can transform your website into a sales superstar.

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

5 Conversion Rate Optimisation Tips

5 Conversion Rate Optimisation Tips

While your site maybe number one from an SEO perspective, there really is no point if it’s not generating any leads or sales; and that is where conversation rate optimisation comes in. Conversion rate optimisation is rooted heavily in user experience and design and is...

Maintaining Website Success

Maintaining Website Success

Now you’ve built your website and it’s starting to generate traffic, how do you ensure it stays successful? This is what we’ll touch on in this article.

The post The Power of Content appeared first on Mars Digital.

]]>
The Importance of SSL Certificates https://marsdigital.co.nz/the-importance-of-ssl-certificates/ https://marsdigital.co.nz/the-importance-of-ssl-certificates/#respond Wed, 06 Mar 2019 23:20:03 +0000 https://marsdigital.co.nz/?p=25366 In October 2017 Google made a massive update to the Chrome browser, punishing websites with no SSL certificate, yet somehow, almost 1 and a half years later, a huge number of sites have no SSL certificate at all!

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The Importance of SSL Certificates

Written by Matthew Edwards

March 7, 2019

While 2017 was a world ago now, we’ve had plenty of questions around the need for SSL certificates.  October of that year was a huge month when it comes to advances in website security and Google is leading the charge. With the update to the Google Chrome browser all websites without an SSL certificate started to display a warning in the address bar informing all visitors that the site they are on is “Not Secure”. This was part of Google’s overall plan to improve and strengthen everybody’s online security.

This article will go through the business case behind utilising and even, if you are a developer, including SSL certificates on all websites.

Firstly we need to consider what an SSL certificate is and what it actually provides a website. Global Sign, a major company which deals with internet security and SSL certificates define them as “small data files that digitally bind a cryptographic key to an organisations details.” Basically SSL, or a Secure Sockets Layer, encodes a website and it’s data to help secure it against attacks and against compromising client information.

Historically this tactic was used to secure credit card transactions, data transfers and login information but has recently become the norm for securing general browsing.

It is also worth noting that this point that there are different levels, or grades, of SSL certificates. The most common is the lowest form SSL cert or the Domain SSL. This is where a certified authority checks the right of an applicant to use a specific domain name/URL. While this doesn’t perform any business checks it still meets the criteria of Google and anti virus software, as well as providing peace of mind to the consumer. While this level of SSL certification is enough for the majority of websites, and our clients, I believe that for larger organisations this should be a conversation at the sales level. I believe should be able to offer, in the proposal builder, a subscription for Organisation Validation or (OV SSL) and Extended Validation (EV SSL) certificates. The difference here being OV certs check the domain, plus organisational information, vetting the company. EV certifications go the next step checking and verifying the legal, physical and operational existence of an entity, this is also the level of authentication required and the SSL required to display a company name next to the URL in a browser. Such as:

Why is it Important?

Without using SSL encryption it leaves a website vulnerable to attack. Without SSL attackers and spyware are able to steal a website user’s information. Not necessarily hack and alter a website but gain access to an active exchange of information between a computer/user and the website’s server.

[Further reading: https://www.elegantthemes.com/blog/tips-tricks/how-to-get-a-free-ssl-certificate-and-why-google-is-forcing-you-to]

While no major information such as credit card details are being transmitted on lead generation style websites, they are often used to collect personal information such as their potential customers names, email addresses, physical addresses and more. Without SSL this leaves your site vulnerable to attack and potentially being the reason a customer’s information was stolen.

Is there a downside to having an SSL certificate?

Yes, technically an SSL certificate can slow down a website’s performance. However this effect is negligible. An SSL file should be extremely small and data transfer should be near instantaneous. Granted when a user visits a website they first ask the server for the SSL, the certificate then verifies the site and makes sure it is legitimate and then provides the user access. So while this does slow down the response time of a website, we are talking ms.
This study shows that an in depth SSL certificate with a verification chain took a total of 800ms, considering that this is at the extreme end of what is required or the effect of an SSL it shows the downside is almost non-existent. You can read more about that here: https://insouciant.org/tech/ssl-performance-case-study/

While I cannot deny there is an effect to page load speeds when SSL is active, it is my opinion that the negative impact of having an SSL certificate is minor, but the benefits of having it are of a much greater importance.

So what is the benefit?

The most immediate benefit any client will see to having an SSL is that they gain trust with their viewers. A lot of internet users are weary of data theft and are aware of the https:// or secure protocol and expect to see this on genuine websites.

Therefore a user or potential lead is more likely to trust that the client is genuine and a real business is they see evidence of an SSL certificate.

On top of this Google is now giving priority to SSL certified websites, boosting the website’s performance is organic rankings. This also refers to ecommerce sites that have an SSL on the entire website and not just certain pages. While this boost isn’t drastic, it adds to the effect users have when seeing the insecure icon.

Expanding on this Google plans to punish websites without SSL certifications further. Eventually, all HTTP pages will be labeled non-secure, and the HTTP security indicator shown above will change to the red triangle/exclamation mark that Google uses for broken HTTPS. This will drastically affect the trust any user puts into a website.

Other than Google, many popular anti virus companies such as Norton / Symantec are now actively discouraging users from visiting websites that are not secured using SSL.

With SSL becoming more common and users becoming used to HTTPS as opposed to HTTP the number of instances where individuals manually type HTTPS before a URL is increasing, giving a rise in occurrence of the above error.

Beyond all this there is plenty of additional information that can be found on Google pretty easily.  Especially by those who are somewhat security conscious with their website. For example an article on the LinkedIn website goes into detail about additional benefits provided to websites with SSL certifications that I have not mentioned in this document. https://www.linkedin.com/pulse/importance-advantages-ssl-certificates-jay-jones

SSL Shopper discusses further the idea of trust that comes with being a secure or SSL certified website in their article here: https://www.sslshopper.com/why-ssl-the-purpose-of-using-ssl-certificates.html

On top of this the domain name giant Go Daddy explains the 5 key selling points of having an SSL certificate which Zeald would be able to incorporate into the general sales conversation.  Stating that our websites come with an SSL certificate and studies have shown it leads to:

  • Looking more professional
  • Increase in visitors
  • An increase in visitor loyalty
  • More sales
  • Protect information

https://www.godaddy.com/garage/smallbusiness/secure/5-benefits-ssls-small-businesses/

Why should you, as a developer, implement SSLs on all sites?

From the emotional point of view: if you see yourself or your company is seen as a leader in the industry by a lot of people it would be somewhat expected that you are able to tackle a change in industry standards. If you make SSL certifications a part of every website sold it not only gives your clients confidence in their choice of provider but can be used as a sales tool. It adds credibility in the market place, showing that you are able to adapt and are in front of any changes Google may impose.

The downside of not implementing a SSL strategy but continuing to leverage the fact you a Google Premier Partner or Google Partner is that when the change comes into play and all HTTP sites are punished, clients both existing and prospective are going to ask why didn’t you make some sort of change, especially considering you’re supposed to be the experts.

Coming purely from a numbers point of view: the basic SSL certificate is currently sold by Go Daddy costs $74.99 per annum which equates to less than 21c per day or $6.25 per month. This cost could easily be offset by the additional revenue gained by creating the market perception of being a proactive leader in the industry and consequently closing more sales due to this.

Conclusion

Ultimately it is my opinion that including SSL certifications for all websites is a future proofing exercise and honestly there is no excuse for not including a free SSL with every website you build and host.

Providing a client an SSL certificate at the sales stage as part of all website packages builds trust between the developer and the client as well as giving them additional value alongside the website build, potentially even giving us a competitive advantage over other web developers. Including an SSL in all builds can reduce the pain points for a client, even if they are paying extra for this.

After the sales process and once a build is completed the SSL certificate then provides the client a strong platform for building trust with their customers/clients and future proofs them against the upcoming changes that will be made by Google around this particular security measure. Not only would we be providing the client a high level of security but the benefits Google provides will help them achieve more sales and more revenue.

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

More Articles

5 Conversion Rate Optimisation Tips

5 Conversion Rate Optimisation Tips

While your site maybe number one from an SEO perspective, there really is no point if it’s not generating any leads or sales; and that is where conversation rate optimisation comes in. Conversion rate optimisation is rooted heavily in user experience and design and is...

Maintaining Website Success

Maintaining Website Success

Now you’ve built your website and it’s starting to generate traffic, how do you ensure it stays successful? This is what we’ll touch on in this article.

The post The Importance of SSL Certificates appeared first on Mars Digital.

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Proprietary vs Open Source: What CMS Should I Use? https://marsdigital.co.nz/proprietary-vs-open-source/ https://marsdigital.co.nz/proprietary-vs-open-source/#respond Wed, 13 Feb 2019 23:51:32 +0000 https://marsdigital.co.nz/?p=25312 In this article we discuss the differences between proprietary and open source content management systems so you can make a decision on what's best for you!

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Proprietary vs Open Source: What CMS Should I Use?

Written by Matthew Edwards

February 14, 2019

This platform, that platform. I’m sure you’ve heard someone tell you before that you should build your website on one platform or another but never really understood why exactly. Over the next few posts I will endeavour to explain the differences, shortcomings and benefits of various platforms so that you can make an informed decision yourself. Or at least understand why a particular platform is being recommended.

The first thing we really need to discuss before looking at any platform is Proprietary vs Open Source. What do these terms mean and what are the advantages and disadvantages of each?

Well put simply proprietary platforms are content management systems (CMS) and code that was developed by and the rights are owned by one particular company. That software is what sets them apart and is their point of difference in the market, so consequently, just like KFC’s secret herbs and spices, the code is kept secret and development access to that code is generally kept in house.

Open source platforms on the other hand are often community developed, and although they do have an “owner” the code for these platforms are readily available to the public. This means developers all over the world are able to access, modify and build on top of the existing code.

So what are the benefits of each and why would you consider one over the other?

With open source software, we first need to acknowledge that there are two types of open source software. The first is project/community software which is developed and distributed by a cooperative of developers who support and improve the source code with often no remuneration. An example of this type of software would be the Linux OS. The second type is commercial open source software or COSS. This differs in the sense that the copyright, patents and trademarks are controlled by a single entity, an example would be Red Hat who developed OpenStack.

The biggest benefit and the biggest flaw of open source software comes from the fact the code is readily available online. It means that hundreds upon thousands of developers are able create solutions that address any requirement that you can think of. These creations are often listed and sold online as plugins or extensions and while a lot are plug and play, often they will require some technical knowledge for configuration.

However, with this also comes the potential for hackers access the platform’s source code. Scouring the code for potential loopholes and openings, open source platforms leave themselves vulnerable to hacking attempts. Having said that, those same developers that create plugins and extensions also work on improving security, and you also have the core organisation constantly updating their platform to iron out bugs and exploits are quickly as they are found.

So if security is a major concern, open source may not necessarily be the best choice, but if you keep your website and plugins updated and implement some basic security measures it is very possible to mitigate this risk.

On the other hand we have proprietary platforms. As discussed these are developed by a singular organisation who owns the source code and keeps that code a secret. Because this code is often such a closely guarded secret proprietary platforms are as close to unhackable as you can get, but don’t be fooled, any form of software is hackable, it’s just a matter of how exposed the risk is. It also means that there is only one company, and maybe some licensed dealers, that can work and develop on that platform. This means that there will be very few existing plugins or extensions and the cost for development will be a lot higher.

If cost isn’t a concern, then considering that the majority of customisations would need to be built from scratch it means that they would be built specifically to meet your requirements, rather than meet the requirements of as many businesses as possible. And that means that there is less forcing something to work rather than creating something that works.

The next downside is that generally speaking because your website is built on a proprietary CMS, you don’t own it. You own all the content, the imagery and the rights to use it. But you can’t exactly download your website and throw it up on another server. The company which owns the proprietary software essentially owns your website and if you want to change your hosting company there’s a high probability that you will need to start again.

Some Common Proprietary & Open Source Platforms

Proprietary

Shopify
Wix
Weebly
Microsoft SharePoint
Squarespace

Open Source

WordPress / WooCommerce
Magento 2
Drupal
Joomla
Concrete 5

The Grey Area

Now that I’ve explained what open source and proprietary platforms are and which category a few fall into, we need to look at the grey area. The grey areas arise when companies impose or reduce restrictions to do with their own systems. For example Shopify, is a proprietary platform but licenses their software, allowing developers to build onto the CMS in a heavily regulated way. Shopify still controls the websites hosting and source code, and this is what is keeping them on the proprietary platform list. Magento 2 is similar, they’re an open source platform but impose heavy restrictions on their source code and the extensions that are developed for it. Very similar to how Shopify operate. But because Magento hold no control over hosting and the code for an individual website, meaning if you build your site on Magento, you own it.  It’s because of this that they preserve the definition of being open source.

    A digital agency that creates solutions, not just websites.

     

          – Mars Digital

    This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

    We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

    More Articles

    5 Conversion Rate Optimisation Tips

    5 Conversion Rate Optimisation Tips

    While your site maybe number one from an SEO perspective, there really is no point if it’s not generating any leads or sales; and that is where conversation rate optimisation comes in. Conversion rate optimisation is rooted heavily in user experience and design and is...

    Maintaining Website Success

    Maintaining Website Success

    Now you’ve built your website and it’s starting to generate traffic, how do you ensure it stays successful? This is what we’ll touch on in this article.

    The post Proprietary vs Open Source: What CMS Should I Use? appeared first on Mars Digital.

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    3 Free Tools for Online Marketing https://marsdigital.co.nz/3-free-tools-for-online-marketing/ https://marsdigital.co.nz/3-free-tools-for-online-marketing/#respond Wed, 06 Feb 2019 22:58:03 +0000 https://marsdigital.co.nz/?p=25263 In this short article, we'll take a quick look at 3 of our favourite online marketing tools that you can start using right now for FREE!

    The post 3 Free Tools for Online Marketing appeared first on Mars Digital.

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    3 Free Tools for Online Marketing

    Written by Matthew Edwards

    February 7, 2019

    If you’re a business owner, or marketing manager, chances are your business has some sort of online presence.  Whether it’s a fully integrated ecommerce website, or just a basic listing on Neighbourly.  In this post we’re going to take a look at 3 free tools that you can utilise to help manage and grow your online portfolio so you can get the most out of your DIY digital marketing.  Of course if you need us, Mars Digital is always here to help.

    Online marketing can be a major investment for any brand, big or small, but there are multiple free tools that you can find online to give your efforts that extra boost. Here are 3 of our favourites!

    1: Hootsuite

    Social media has huge potential for business.  It allows you to engage your customers and clients, sort issues almost immediately, target new business and nurture lead funnels.  But there are so many different platforms that just managing your social media can become a job in itself quite quickly.  Luckily if you focus primarily on Instagram there is an auto share function for Facebook, but what happens when you don’t just want to share a post on Instagram and Facebook?  What about LinkedIn, or Twitter?

    Enter Hootsuite.  Hootsuite is an online platform that allows you to create and publish posts to multiple social media platforms with a single click.  You’re even able to schedule your posts in advance, meaning you can allocate some time at the end of each day or once a week and schedule out all your posts.  Not only this but Hootsuite has over 150 apps (some paid) that you can integrate as well as several social media courses for free.

    Under the free plan with Hootsuite you can manage 3 social media channels.  If you need more, you can always upgrade to a paid plan but we’ve found that most business tend to have 3 platforms that they focus on.  Chances are if you’re doing more than that, you should be bringing in enough business and should easily be able to afford a paid plan.

    2: Canva

    Visuals are extremely important in today’s world.  As marketers you need to capture your audiences attention as quickly and as efficiently as possible.  We’re being constantly bombarded with stimulus that for your message to get through, you need to stand out above the crowd.  And that is why imagery is so important.

    Enter Canva.  A free (and paid) online tool that allows you to create wonder graphics for your social media and email campaigns as well as your website quickly and easily.  Canva has hundreds, if not, thousands of premade templates you can leverage for any occassion.  Facebook posts, Instagram posts, flyers, posters, email headers, even PowerPoint presentations. If you don’t have the time to learn Photoshop, then Canva is a must.  In fact, even if you do use Photoshop, the premade templates that you can quickly edit to make them whatever you need might even save you some time depending on what you’re looking for. Canva has a premium option as well, “Canva for Work”, however, it’s not needed for the vast majority of users. 

    3: Hotjar

    This last free tool is’t as much about creating content or marketing but more about analytics.  Specifically creating heatmaps and monitoring how your website’s visitors interact with your site.  Where do they look?  Where do they click and what do they do once they go to a landing page?  Does your sales funnel work?  Or do your customers tend to drop out at a certain point along the way?

    Enter Hotjar.  To answer all these questions we can use a free Hotjar account.  All you need to do is insert the code into the header tag of your website and you’ll be able to monitor how your users interact with your website and from that make any necessary chances, find the bottleneck that’s stopping your website from performing better and ultimately boost your sales.

    A digital agency that creates solutions, not just websites.

     

          – Mars Digital

    This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

    We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

    More Articles

    5 Conversion Rate Optimisation Tips

    5 Conversion Rate Optimisation Tips

    While your site maybe number one from an SEO perspective, there really is no point if it’s not generating any leads or sales; and that is where conversation rate optimisation comes in. Conversion rate optimisation is rooted heavily in user experience and design and is...

    Maintaining Website Success

    Maintaining Website Success

    Now you’ve built your website and it’s starting to generate traffic, how do you ensure it stays successful? This is what we’ll touch on in this article.

    The post 3 Free Tools for Online Marketing appeared first on Mars Digital.

    ]]>
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