Google My Business (GMB) is a powerful tool for increasing local visibility and engagement in New Zealand’s digital marketing landscape. Here’s how you can leverage it effectively: 1. Optimise Your Business Profile for Local SEO Ensure your GMB profile is fully...
The holiday season presents a golden opportunity for businesses and content creators to engage with their audience in a meaningful and festive way. Social media platforms, with their vast reach, are ideal for tapping into the Christmas spirit, and with the...
As the holiday season approaches, businesses of all sizes must prepare to maximise their marketing efforts. This period presents a unique opportunity to connect with customers, drive sales, and enhance brand visibility. Leveraging digital solutions is essential for...
Digital Marketing Your developer should be your digital marketing team’s best friend because they bring essential technical expertise that can greatly enhance the effectiveness of marketing strategies. Here’s why this collaboration is crucial: Optimising...
Turning first-time buyers into loyal advocates and gaining customer retention is crucial for building a sustainable and thriving business. Let's dive into strategies that can be grouped into three key phases: the initial purchase experience, post-purchase engagement,...
As the year draws to a close, businesses in New Zealand are adapting to dynamic market conditions and evolving consumer preferences. The fourth quarter of 2024 brings unique challenges and opportunities, pushing companies to adopt innovative strategies to...
Are you looking to boost your online sales and enhance your e-commerce presence? Look no further than Integrating Shopify onto your website to take your business to the next level. Shopify is known for its user-friendly interface, making it easy for businesses to set...
A significant global IT outage occurred on July 19, 2024, caused by a faulty update from the cybersecurity firm CrowdStrike. The update, intended for their Falcon Sensor security software, led to widespread disruptions, affecting approximately 8.5 million Microsoft...
Explore the decline of Facebook’s user engagement, its impact on NZ businesses, and suggestions for Meta to improve. Discover actionable insights for sustainable social media marketing.