by Rachel Peters | Apr 10, 2024 | Digital Strategy
In the wake of the COVID-19 pandemic, the retail industry has undergone seismic shifts, transforming consumer behavior and expectations in profound ways. One of the most significant areas impacted is brand loyalty. Traditionally, brand loyalty was often associated...
by Rachel Peters | Mar 15, 2024 | Digital Strategy
Monitoring your website’s progress and success involves tracking various metrics that provide insights into its performance, user engagement, and overall effectiveness. Your Website Traffic Tracking the total number of visits to a website provides a...
by Rachel Peters | Mar 10, 2024 | Digital Strategy, Online Tools
Embarking on the journey of building a new business is an exhilarating adventure, and what better place to sow the seeds of your entrepreneurial dreams than in the picturesque landscapes of New Zealand? Nestled in the southwestern Pacific Ocean, Aotearoa, the Maori...
by Matthew Edwards | Dec 29, 2023 | Digital Strategy, Marketing, SEO
In the digital era, where information is abundant, and attention spans are short, establishing a brand as a leading voice in its field is more crucial than ever. This is where thought leadership in digital marketing plays a pivotal role. Thought leadership, as defined...
by Rachel Peters | Dec 24, 2023 | Digital Strategy
The Internet has taken the world by storm! Right from social media, to google searches, to our favourite apps, we all use the internet throughout the day. As such a huge number of people are engaging via the internet, digital marketing is growing. And it is only going...
by Rachel Peters | Dec 13, 2023 | Digital Strategy
With the holidays fast approaching! Promotions can indeed be effective in driving sales by attracting customers, creating a sense of urgency, and providing value. We’ve got some promotional strategies that businesses often use to boost their sales. ...
Recent Comments