As a small business owner in New Zealand, it’s important to constantly optimize and improve your online presence in order to stay competitive and attract potential customers. One effective way to do this is through A/B testing, also known as split testing. Some...
As a business owner, it’s important to constantly find new ways to promote your brand and reach potential customers. One effective method is video marketing, which involves using video content to promote your products or services and increase brand awareness. In...
In our post 6 Tips for Creating High Converting Landing Pages [in 2023] we discussed CTA’s or call-to-action buttons but didn’t go into too much detail. That’s exactly what we’re going to do in this article. Call-to-action (CTA) buttons are an...
As a small business owner in New Zealand, it’s important to have a strong online presence. A well-designed, user-friendly, website can help you connect with customers, showcase your products or services, and establish your brand. But with so many options out...
Google Analytics is a popular tool used by businesses and organisations to track and analyse their website traffic and user behaviour. In October 2021, Google announced that it would be retiring the older version of Google Analytics, known as Universal Analytics (UA),...
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