How to Create a User-friendly Website Design

As a small business owner in New Zealand, it’s important to have a strong online presence. A well-designed, user-friendly, web design can help you connect with customers, showcase your products or services, and establish your brand. But with so many options out there, how do you create a website that’s not only visually appealing but also easy to use?

 

1. Keep it simple

First and foremost, a user-friendly website design should be straightforward and easy to navigate. This means avoiding clutter and unnecessary elements that could distract or confuse visitors. Instead, focus on the essentials – what do your customers need to know about your business? Make sure this information is prominently displayed and easy to find.

2. Use clear headings and subheadings

Headings and subheadings are a great way to break up your content and make it easier for visitors to scan and understand. Use clear, descriptive headings that accurately reflect the content below. And don’t be afraid to use subheadings to further divide your content into smaller, more digestible chunks.

3. Choose a clean, consistent layout

A clean, consistent layout helps to create a sense of order and organization on your website. Stick to a few key colours and fonts, and use them consistently throughout your site. This will make it easier for visitors to understand and navigate your content.

4. Use high-quality images and graphics

Visuals are a powerful tool for engaging visitors and communicating your message. Choose high-quality images and graphics that accurately represent your business and enhance your content. But be sure to optimize them for the web to ensure that they load quickly and don’t slow down your site.

5. Make it mobile-friendly

With more and more people accessing the web on their smartphones, it’s crucial that your website is optimised for mobile devices. That’s why we discuss this topic in more detail over on our blog post The Importance of Responsive Design. Making your website mobile-friendly means making sure it’s easy to navigate and read on a small screen, and that all the features and functionality work as intended.

About the Author

Founder

I’ve always believed that each business is unique. Bringing this view to Mars Digital means we take the time to understand you and your business before going away, doing the research and coming back to you with our thought out recommendations and the reasoning behind them.

For me, it’s all about building a mutually beneficial partnership.

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6. Test, test, test

The only way to truly know if your website is user-friendly is to test it out. Ask a few friends or colleagues to take a look and give you their honest feedback. Pay attention to any areas of confusion or frustration, and make changes as needed.

7. Get in touch with the experts at Mars Digital

Creating a user-friendly website design can be a daunting task, especially if you’re not familiar with web design. That’s where the team at Mars Digital comes in. We’re a group of skilled web designers and developers with a passion for creating beautiful, functional websites. Whether you’re just starting out or looking to give your existing site a fresh look, we can help. So don’t delay, give us a bell, and we’ll sort you out with a top-notch website in no time.

 

In conclusion

A user-friendly website design is essential for small business owners in New Zealand. By keeping it simple, using clear headings and subheadings, choosing a consistent layout, using high-quality images and graphics, making it mobile-friendly, and testing it out, you can create a website that engages and inspires your visitors. And if you need a little extra help, the team at Mars Digital is here to lend a hand.

 

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