As a small business owner in New Zealand, it’s important to have a strong online presence. A well-designed, user-friendly, website can help you connect with customers, showcase your products or services, and establish your brand. But with so many options out there, how do you create a website that’s not only visually appealing but also easy to use?
1. Keep it simple
First and foremost, a user-friendly website design should be straightforward and easy to navigate. This means avoiding clutter and unnecessary elements that could distract or confuse visitors. Instead, focus on the essentials – what do your customers need to know about your business? Make sure this information is prominently displayed and easy to find.
2. Use clear headings and subheadings
Headings and subheadings are a great way to break up your content and make it easier for visitors to scan and understand. Use clear, descriptive headings that accurately reflect the content below. And don’t be afraid to use subheadings to further divide your content into smaller, more digestible chunks.
3. Choose a clean, consistent layout
A clean, consistent layout helps to create a sense of order and organization on your website. Stick to a few key colours and fonts, and use them consistently throughout your site. This will make it easier for visitors to understand and navigate your content.
4. Use high-quality images and graphics
Visuals are a powerful tool for engaging visitors and communicating your message. Choose high-quality images and graphics that accurately represent your business and enhance your content. But be sure to optimize them for the web to ensure that they load quickly and don’t slow down your site.
5. Make it mobile-friendly
With more and more people accessing the web on their smartphones, it’s crucial that your website is optimised for mobile devices. That’s why we discuss this topic in more detail over on our blog post The Importance of Responsive Design. Making your website mobile-friendly means making sure it’s easy to navigate and read on a small screen, and that all the features and functionality work as intended.