Stella Beauty

Web Design | Custom Development | SEO

Client

  • Stella Beauty

Services

  • Web Design
  • UI / UX
  • Website Build
  • Advanced Features
  • SEO

Deliverables

  • Multiple Pages
  • WordPress Build
  • WooCommerce
  • Cyber Security
  • Account Registration
  • Loyalty Program

Other

  • On Site SEO
  • Off Site SEO
  • 1st Page Rankings
  • Google Analytics
  • Blog Creation

Project Info

Challenge

Stella Beauty needed a solid ecommerce website that would out perform their previous Wix website both in terms of design and functionality.  They had grand ideas of being able to easily maintain their stock and their orders with their website being linked into their shipping and fulfillment system, as well as being able to simply and quickly apply discounts to individual products, categories or add Buy 1 Get 1 style promotions.  Of course the website needed to look clean and modern, outdoing the competition, as well as being easy to use and provide their customers with a unique shopping experience and reward them for their loyalty.

Solution

To come up with the right solution for Stella Beauty required a lot of research before we could even go into the development stage.  We needed to investigate the best platform and all the additional addons or custom development that would be required.  Eventually, after Magento 2 was ruled out, we settled on WordPress and WooCommerce.  From there we build stunning custom designed templates that they could use across various pages and for their products, imported all their products across from Wix and started building the advanced features that would help them stand out.  Now the site stands proud, capable of almost anything they can think of!

Website Development

Dynamic Pricing Rules

One of the biggest and most important features for Stella Beauty was the ability to create sales and promotions quickly and easily. This included being able to add discounts for different customers, blanket percentage discounts, free products when certain conditions are met (such as Buy One Get One) and the ability to award users fixed price discounts. All of these needed to be able to set at product, category and user level, with a few of them needing to apply at the cart when a variety of rules and conditions had been met. To solve this we research a variety of WooCommerce plugins and tested those which met our requirements. The testing phase is important so that we can make sure no conflict arise and the site doesn’t break.

Website Development

Dynamic Pricing Rules

One of the biggest and most important features for Stella Beauty was the ability to create sales and promotions quickly and easily. This included being able to add discounts for different customers, blanket percentage discounts, free products when certain conditions are met (such as Buy One Get One) and the ability to award users fixed price discounts. All of these needed to be able to set at product, category and user level, with a few of them needing to apply at the cart when a variety of rules and conditions had been met. To solve this we research a variety of WooCommerce plugins and tested those which met our requirements. The testing phase is important so that we can make sure no conflict arise and the site doesn’t break.

Shipping Integrations

AddressFinder and GoSweetSpot

Another request was to create a system that would eliminate issues they were having with customers inputting their address details incorrectly. They also wanted a system that could reduce the time spent on fulfilling orders.  Ultimately we decided with them that GoSweetSpot was the best bet, along with a plugin developed by a New Zealand company called AddressFinder. Integrating these two was a reasonable straight forward task but saves Stella Beauty a significant amount of time and money!

Shipping Integrations

AddressFinder and GoSweetSpot

Another request was to create a system that would eliminate issues they were having with customers inputting their address details incorrectly. They also wanted a system that could reduce the time spent on fulfilling orders.  Ultimately we decided with them that GoSweetSpot was the best bet, along with a plugin developed by a New Zealand company called AddressFinder. Integrating these two was a reasonable straight forward task but saves Stella Beauty a significant amount of time and money!

Advanced features

Loyalty Rewards and Points Program

The task we had set out for us here was to recreate a user experience that would engage their customers and increase repeat purchases. One of the best ways of doing this for a consumer products website is by using a loyalty program. For Stella Beauty we found, installed and configured a plugin called SUMO Reward Points which allows use to manage how users earn points and then allow them to purchase products on the site with the points that they have earned.

Website design

Creating a Masterpiece

Advanced features

Loyalty Rewards and Points Program

The task we had set out for us here was to recreate a user experience that would engage their customers and increase repeat purchases. One of the best ways of doing this for a consumer products website is by using a loyalty program. For Stella Beauty we found, installed and configured a plugin called SUMO Reward Points which allows use to manage how users earn points and then allow them to purchase products on the site with the points that they have earned.

Website design

Creating a Masterpiece

Our Trademarked
Process & Workflow.

Part of creating a successful online presence is having the right website, the right functionality and the right user experience for your customers.  That's why we follow this 4 step process:

Because we recognise that all businesses are different and all websites have different goals, we don't just have a one size fits all package, we create custom solutions for success.

Project Research

We research your needs and make recommendations for success.

Wireframes

Scoping out the website with user journeys and diagrams.

Design

Your project, our work, your site, our advice,  your design decisions.

Development

Building your digital solution for business success.