by Rachel Peters | Jan 25, 2024 | Marketing
Capturing and maintaining customer attention is crucial for the success of any eCommerce website. Here are six powerful tips to help you grab and retain customer attention: 1 Optimise Website Speed Customers expect fast and responsive websites. Slow-loading...
by Matthew Edwards | Jan 18, 2024 | Digital Security, Google Ads
Key Points: Pixel stuffing is a common form of ad fraud, hiding ads in tiny pixels. It can lead to inflated advertising costs and skewed analytics. New Zealand businesses need to be aware of these risks and adopt countermeasures. Detection and prevention require...
by Matthew Edwards | Jan 3, 2024 | Digital Security, Google Ads, Marketing
The Hidden Drain on NZ Business Ad Budgets: Understanding Ad Fraud In the evolving digital marketplace, New Zealand businesses face a unique challenge that often goes unnoticed but has a substantial impact on their return on advertising spend (ROAS) – ad fraud. Ad...
by Rachel Peters | Jan 1, 2024 | Marketing, SEO
Staying ahead of the curve in Search Engine Optimisation (SEO) is crucial for online success, as it directly impacts the visibility and ranking of your website in search engine results. Here are the latest key strategies that will create a greater impact in the...
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