As a small business owner in New Zealand, you’re always looking for ways to save time and costs while also providing top-notch customer service. One solution that might be worth considering is using chatbots for customer service. What are chatbots? Simply...
Customer personas are fictional representations of a business’s ideal customer. It helps companies understand and communicate the needs, goals, and behaviours of their target audience. By creating them, businesses can better tailor their marketing and sales...
As a small business owner or someone just starting a new business, it’s crucial to understand the value of having a strong brand identity. Your brand is how your business presents itself to the world and is the foundation for all of your marketing efforts....
Introduction Artificial intelligence (AI) has rapidly become a central part of the digital marketing landscape, with a wide range of tools and technologies being developed to help businesses and marketers improve their campaigns and reach new audiences. From chatbots...
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