As the calendar flips to 2025, it’s the perfect time to reflect, realign, and recharge your digital marketing strategies. With consumer behavior, technology, and trends evolving at breakneck speed, every marketer needs to stay ahead of the curve. The new year offers a...
The Future of SEO in 2025: Key Changes and Best Practices
Search engine optimisation (SEO) is evolving at lightning speed, shaped by emerging technologies, search engine algorithm updates, and shifting user behavior. As we move towards 2025, businesses need to stay ahead of the curve by adapting to these changes. This...
Preparing for 2025: Digital Marketing Predictions for the New Year
Introduction As we approach 2025, digital marketing is set to evolve even further, shaped by emerging technologies, shifting consumer behaviors, and innovative trends. To stay ahead of the competition, businesses must anticipate these changes and adapt their...
The Future of Work: How Cloud Technology is Empowering Remote Teams
Cloud technology is transforming the future of work by enabling remote teams to operate more efficiently, securely, and collaboratively. As businesses increasingly shift toward distributed workforces, the cloud plays a central role in this transition. Let's...
Turn First-Time Buyers into Loyal Advocates and Boost Customer Retention
Turning first-time buyers into loyal advocates and gaining customer retention is crucial for building a sustainable and thriving business. Let's dive into strategies that can be grouped into three key phases: the initial purchase experience, post-purchase engagement,...
Maximising Holiday Sales Through Efficient Import Logistics
Maximising holiday sales through strategic planning, leveraging technology, effective communication, and post-holiday management in B2B wholesale import logistics.
How to Harness the Power of ChatGPT Properly
Discover how to use ChatGPT properly to enhance your personal and professional communication. Understand the technology, learn to set it up, and explore tips to optimize your experience.
The Benefits of Using Chatbots for Customer Service
Learn how chatbots can benefit small businesses in New Zealand by saving time and costs, providing personalised service, and improving the customer experience. Get an overview of recent improvements in AI technology and discover the potential future of online chat.
Five Productivity Tips that Will Change the Way You Work From Home
A Note from Matthew Edwards I started Mars Digital back in 2018 after leaving another large digital agency. Among the reasons for doing so was to work-life balance; and if I’m being honest, I’ve failed miserably at this. Long term I’m sure it will work out but it’ll...