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Google Ads

Google Ads is a powerful tool for businesses in New Zealand looking to increase their online presence, drive targeted traffic, and generate quality leads. This category covers everything you need to know about Google Ads, from the basics of setting up a campaign to advanced strategies for maximising your return on investment (ROI).

Our blog posts in this category are tailored specifically for New Zealand business owners and marketing managers, providing insights into how to leverage Google Ads effectively within the local market. We understand that the competitive landscape in New Zealand requires a unique approach, which is why our content focuses on best practices for targeting local customers, managing budgets, and optimising campaigns to get the most out of every advertising dollar.

Whether you’re a small business owner just starting out with Google Ads or an experienced marketer looking to refine your strategies, you’ll find valuable tips and expert advice here. We cover a range of topics, including keyword research, ad copywriting, bidding strategies, and performance tracking, all with a focus on helping you achieve your business goals.

By exploring this category, you’ll gain a deeper understanding of how to create effective Google Ads campaigns that resonate with your target audience, improve your online visibility, and ultimately drive more conversions. Stay ahead of the competition by learning how to adapt your Google Ads strategy to the ever-changing digital landscape and make informed decisions that will enhance your marketing efforts.

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2020: Click Fraud in Review

2020: Click Fraud in Review

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Whether we’re talking about competitors trying to reduce your company’s marketing effectiveness or computer savvy internet trolls, the reality is, click fraud is something that we have to deal with. Let’s take a look at some trends in click fraud for 2020.

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Sarah Boughtwood
Sarah Boughtwood
01:47 19 Dec 19
Matt is very professional and good at what he does. I asked him to help me with my business google rankings, website... and SEO. I have been very impressed with the results and would highly recommend. Very professional, great service and communicationread more
Sophie Howard
Sophie Howard
22:45 08 Dec 19
We recently had Matt from Mars Digital run a Facebook Advertising training for us and it was incredible. He showed us... some tools and techniques for increasing our reach and the effectiveness of our ads. If you are running sponsored posts on Facebook for your business, I'd definitely recommend you get the team from Mars to come in to audit your process and see how you can improve.read more
Cheri Quinton
Cheri Quinton
19:42 08 Feb 19
I worked with Matt from Mars digital to help with the design and launch of my new website and I couldn’t be happier... with how it turned out. Matt worked alongside me to get a good understanding of what I wanted/needed from my website. Matt undertook thorough research to ensure its design, layout and contents were relevant to my profession and presented in a way so that it would stand out. Throughout the process Matt has been very helpful and interactive, making it easy to solve any issues if they arise. Matt went above and beyond, developing internal systems on wordpress to assist/organise client informtation and treatment notes, keeping all my information together in one place. Long term this will help me save money with additional software and will help bulid my business making it more attractive to future clients.read more
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