by Matthew Edwards | Jan 18, 2024 | Digital Security, Google Ads
Key Points: Pixel stuffing is a common form of ad fraud, hiding ads in tiny pixels. It can lead to inflated advertising costs and skewed analytics. New Zealand businesses need to be aware of these risks and adopt countermeasures. Detection and prevention require...
by Matthew Edwards | Jan 3, 2024 | Digital Security, Google Ads, Marketing
The Hidden Drain on NZ Business Ad Budgets: Understanding Ad Fraud In the evolving digital marketplace, New Zealand businesses face a unique challenge that often goes unnoticed but has a substantial impact on their return on advertising spend (ROAS) – ad fraud. Ad...
by Matthew Edwards | Dec 15, 2023 | Digital Security, Google Ads, Marketing
Key Points: Bot traffic encompasses both beneficial and harmful non-human traffic to websites and apps. Good bots improve user experience and site health, while bad bots can engage in activities like ad fraud and DDoS attacks. New Zealand businesses face unique...
by Matthew Edwards | Jun 13, 2023 | Google Ads, Marketing
In an ever-evolving digital marketing landscape, businesses must constantly adapt and innovate. In 2023, Pay-Per-Click (PPC) advertising remains a cornerstone of successful online marketing strategies. This article will equip you with the necessary insights to create...
by Matthew Edwards | May 3, 2023 | Digital Strategy, Google Ads, Marketing
If you’re a business owner or marketer looking to get the most out of your advertising budget, consider retargeting ads. Retargeting, also known as remarketing (in fact, you’re probably more likely to hear me and the others here at Mars Digital call it...
by Matthew Edwards | Feb 2, 2023 | Digital Strategy, Google Ads, Marketing
I’ve covered SEO in a fair amount of detail recently, as well as touching on social media strategy, but I haven’t discussed Google Ads or PPC specifically. As a general introduction to the topic, I thought it would be good to start off with 7 tips for...
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