In an ever-evolving digital marketing landscape, businesses must constantly adapt and innovate. In 2023, Pay-Per-Click (PPC) advertising remains a cornerstone of successful online marketing strategies. This article will equip you with the necessary insights to create...
If you’re a business owner or marketer looking to get the most out of your advertising budget, consider retargeting ads. Retargeting, also known as remarketing (in fact, you’re probably more likely to hear me and the others here at Mars Digital call it...
I’ve covered SEO in a fair amount of detail recently, as well as touching on social media strategy, but I haven’t discussed Google Ads or PPC specifically. As a general introduction to the topic, I thought it would be good to start off with 7 tips for...
Google’s algorithm is a very complex system that decides which results are the best from thousands of data seen in their index. Your website is continuously ranked based on relevance and other ranking factors in search engine result pages (SERPs). This means that even...
I know I’ve spoken about click fraud and Google Ads before, but it’s a sad reality. Whether we’re talking about competitors trying to reduce your company’s marketing effectiveness or computer savvy internet trolls, the reality is, click fraud is something that we have...
When it comes to PPC advertising campaigns, you need to ensure yours is expertly managed. In the digital marketing industry, there are two separate methods of management: Passive PPC management Active PPC management What’s the difference between these two methods, and...
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