by | Oct 15, 2021 | Google Ads, Marketing
Google’s algorithm is a very complex system that decides which results are the best from thousands of data seen in their index. Your website is continuously ranked based on relevance and other ranking factors in search engine result pages (SERPs). This means that even...
by Matthew Edwards | Dec 22, 2020 | Google Ads, Marketing
I know I’ve spoken about click fraud and Google Ads before, but it’s a sad reality. Whether we’re talking about competitors trying to reduce your company’s marketing effectiveness or computer savvy internet trolls, the reality is, click fraud is something that we have...
by Matthew Edwards | Jun 2, 2020 | Google Ads, Marketing
When it comes to PPC advertising campaigns, you need to ensure yours is expertly managed. In the digital marketing industry, there are two separate methods of management: Passive PPC management Active PPC management What’s the difference between these two methods, and...
by Matthew Edwards | May 5, 2020 | Google Ads, Marketing, Tips & Tricks
Are you running a Google Ads campaign with no success? Does it seem like you’re meeting your advertising budget without seeing the desired results? If so, then you could be a victim of Pay Per Click fraudsters. This is a serious issue in the digital marketing...
by Matthew Edwards | Feb 10, 2020 | Google Ads, Marketing
When you’re a small business it can be confusing what marketing techniques you should be investing in. When it comes to search engine marketing, the main two components are SEO and Google Ads (previously known as Google Adwords). They’re extremely both valuable tools...
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