Google’s algorithm is a very complex system that decides which results are the best from thousands of data seen in their index. Your website is continuously ranked based on relevance and other ranking factors in search engine result pages (SERPs). This means that even though you have a good logo and produce quality content posts that make your website responsive and stand out, it isn’t enough to rank you higher than your competitors.
So, how can you get on the first page of Google with minimal effort? The answer is Google Reviews. Many digital marketing agencies that offer SEO services cite reviews as one of the most effective yet overlooked ways on how to rank higher in Google. Yes, link building and content creation are fool-proof SEO tactics, but reviews have so much more to offer as well. This is especially true if you are a local business.
Think of it this way. You search “digital marketing agency in Auckland” on Google and are presented with a list of reputable agencies near you. You are also shown snippets of reviews with 5-star rating systems, as well as the number of people that have left reviews. As a consumer, you are immediately attracted to businesses with the highest ratings and most positive reviews. Hence, chances of you availing of their products and services are higher. Now imagine not having a Google Reviews link to your business. You’re potentially losing serious dollars here.
Google Reviews Boost Credibility
First and foremost, it’s important to establish that potential customers trust other customers more than they trust you. 76% of consumers regard online reviews as just as trustworthy as personal recommendations. For all they know, you could just be marketing your brand without being fully transparent and honest. If they see other customers recommend the products and services you offer, they can start trusting your brand and what you have to offer.
And when customers do leave reviews, Google reads your brand as a legitimate operation with real human interaction. Google likes this kind of stuff in their algorithm, so expect your rank to bump up a few steps.
Not to mention, having a Google My Business listing can help encourage potential customers to trust your brand. Consumers tend to have high trust and regard for Google, so when your business pops up with the Google My Business listing, they might think that Google is suggesting your brand to them.