by Matthew Edwards | Dec 29, 2023 | Digital Strategy, Marketing, SEO
In the digital era, where information is abundant, and attention spans are short, establishing a brand as a leading voice in its field is more crucial than ever. This is where thought leadership in digital marketing plays a pivotal role. Thought leadership, as defined...
by Rachel Peters | Dec 24, 2023 | Digital Strategy
The Internet has taken the world by storm! Right from social media, to google searches, to our favourite apps, we all use the internet throughout the day. As such a huge number of people are engaging via the internet, digital marketing is growing. And it is only going...
by Matthew Edwards | Dec 18, 2023 | Marketing, SEO
In the face of economic downturns or recessions, it’s common for businesses, including those in New Zealand, to reevaluate their spending and cut budgets where they can. One area often considered for cost-cutting is Search Engine Optimisation (SEO). However,...
by Matthew Edwards | Dec 15, 2023 | Digital Security, Google Ads, Marketing
Key Points: Bot traffic encompasses both beneficial and harmful non-human traffic to websites and apps. Good bots improve user experience and site health, while bad bots can engage in activities like ad fraud and DDoS attacks. New Zealand businesses face unique...
by Rachel Peters | Dec 13, 2023 | Digital Strategy
With the holidays fast approaching! Promotions can indeed be effective in driving sales by attracting customers, creating a sense of urgency, and providing value. We’ve got some promotional strategies that businesses often use to boost their sales. ...
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