by Matthew Edwards | Feb 22, 2024 | Digital Security
Key Points: Ad stacking is a prevalent form of digital ad fraud. It leads to inflated costs and distorted marketing data. New Zealand businesses must be aware of ad stacking risks. Effective detection and prevention strategies are crucial. Ad Stacking: A Hidden...
by Matthew Edwards | Jan 18, 2024 | Digital Security, Google Ads
Key Points: Pixel stuffing is a common form of ad fraud, hiding ads in tiny pixels. It can lead to inflated advertising costs and skewed analytics. New Zealand businesses need to be aware of these risks and adopt countermeasures. Detection and prevention require...
by Matthew Edwards | Jan 3, 2024 | Digital Security, Google Ads, Marketing
The Hidden Drain on NZ Business Ad Budgets: Understanding Ad Fraud In the evolving digital marketplace, New Zealand businesses face a unique challenge that often goes unnoticed but has a substantial impact on their return on advertising spend (ROAS) – ad fraud. Ad...
by Matthew Edwards | Dec 29, 2023 | Digital Strategy, Marketing, SEO
In the digital era, where information is abundant, and attention spans are short, establishing a brand as a leading voice in its field is more crucial than ever. This is where thought leadership in digital marketing plays a pivotal role. Thought leadership, as defined...
by Matthew Edwards | Dec 18, 2023 | Marketing, SEO
In the face of economic downturns or recessions, it’s common for businesses, including those in New Zealand, to reevaluate their spending and cut budgets where they can. One area often considered for cost-cutting is Search Engine Optimisation (SEO). However,...
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