by Matthew Edwards | Sep 4, 2024 | Marketing, Social Media Marketing
As Facebook evolves, it’s crucial for Meta Platforms to prioritise user satisfaction by enhancing user control over their experience on the platform. Giving users more customisation options and incorporating effective feedback mechanisms can significantly...
by Matthew Edwards | Aug 28, 2024 | Marketing, Social Media Marketing
While I’ve been harping on about current state of the Facebook platform in parts 1, 2 and 3 of this series, I think it’s time we look at what Facebook can do to improve the overall user experience and boost the ROI for it’s advertisers like you and...
by Matthew Edwards | Aug 22, 2024 | Marketing, Social Media Marketing
In part 2 of this series, we discussed the ad-heavy nature of Facebook in the modern day, but in this article, we’ll be looking at the effect this has specifically on organic reach and the ability for people, organisations and companies to go viral. The...
by Matthew Edwards | Aug 16, 2024 | Facebook Ads, Marketing, Social Media Marketing
This is the second part in our series where we look at how Facebook marketing has changed, I recommend reading part 1 first. In recent years, Facebook’s landscape has become increasingly dominated by advertisements and recommended content, significantly altering the...
by Matthew Edwards | Jul 26, 2024 | Digital Strategy, Facebook Ads, Marketing, Social Media Marketing
This is part one of a multipart article series looking at the current landscape of the social media platform Facebook and its effect on New Zealand SME businesses. Introduction Facebook, once the titan of social media platforms, is facing a noticeable decline in user...
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