Key Points:
Ad stacking is a prevalent form of digital ad fraud.
It leads to inflated costs and distorted marketing data.
New Zealand businesses must be aware of ad stacking risks.
Effective detection and prevention strategies are crucial.
Ad Stacking: A Hidden Challenge for New Zealand Businesses in Digital Advertising
In the realm of digital advertising, New Zealand businesses face a deceptive challenge known as ad stacking. This form of fraud can significantly affect marketing strategies and budgets. Understanding ad stacking, its impact, and how to combat it is essential for the integrity and success of digital marketing efforts.
What is Ad Stacking?
Ad stacking occurs when multiple ads are layered on top of each other in a single ad placement, with only the top ad visible to users. Despite the invisibility of the underlying ads, impressions and clicks are registered for each ad in the stack, leading advertisers to pay for non-genuine interactions. This fraudulent practice is prevalent in mobile advertising and is increasingly found in high-value, in-app video ads, negatively impacting return on ad spend (ROAS) and causing budget wastage.
