I know I’ve spoken about click fraud and Google Ads before, but it’s a sad reality. Whether we’re talking about competitors trying to reduce your company’s marketing effectiveness or computer savvy internet trolls, the reality is, click fraud is something that we have to deal with. And to make it worse, there is no true incentive for companies like Google and Facebook to step in and put controls in place to reduce the occurrence of it.
We’ve actually been quite lucky in New Zealand. Generally speaking, we see a low percentage of click fraud compared to some other countries out there. For example, let’s look at the top 6 countries for click fraud:
Thailand, with around 45% of clicks considered fraudulent.
Yemen, with 38% fraudulent clicks.
Singapore, with 35% fraudulent clicks.
Moldova, coming in just below Singapore at 34% fraudulent clicks.
Israel, with 30% of clicks considered fraudulent.
Romania, just like Israel, Romania experiences click fraud on 30% of all clicks.
The most common search terms, globally, with a rampant click fraud problem are:
*each keyword below includes variations and related phrases.
Repairs, with 67.71% fraudulent clicks.
Casino, hitting 64.18% fraudulent clicks.
Lawyer, with click fraud at 58.91% of clicks.
Business Energy, with 58.33% fraudulent clicks.
SEO, with 50.53% of clicks considered fraudulent.