Introduction Everyone who’s ever been moved by an advertisement to make a purchase or take action knows that there’s a powerful, often unseen force at work: emotion. But what are the mechanics behind this force, and how does it really influence us?...
Introduction: The World of SEO and Keywords Welcome aboard, SEO adventurers! Are you ready to unravel the mystery of long-tail keywords and their usage? If you’ve ever asked yourself, “What are long-tail keywords and how to use them?” then...
If you’re a business owner or marketer looking to get the most out of your advertising budget, consider retargeting ads. Retargeting, also known as remarketing (in fact, you’re probably more likely to hear me and the others here at Mars Digital call it...
As a small business owner in New Zealand, you’re always looking for ways to save time and costs while also providing top-notch customer service. One solution that might be worth considering is using chatbots for customer service. What are chatbots? Simply...
Customer personas are fictional representations of a business’s ideal customer. It helps companies understand and communicate the needs, goals, and behaviours of their target audience. By creating them, businesses can better tailor their marketing and sales...
As a business owner, it’s important to constantly find new ways to promote your brand and reach potential customers. One effective method is video marketing, which involves using video content to promote your products or services and increase brand awareness. In...
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