by Rachel Peters | Jun 30, 2023 | Digital Strategy, Facebook Ads
Facebook has emerged as a platform that captivates individuals and holds their unwavering attention. In the year 2023, the potential of Facebook Ads reaches unprecedented heights, making it an indispensable tool for businesses and marketers alike. The realm of...
by Rachel Peters | Jun 22, 2023 | Digital Strategy, Marketing
Introduction Everyone who’s ever been moved by an advertisement to make a purchase or take action knows that there’s a powerful, often unseen force at work: emotion. But what are the mechanics behind this force, and how does it really influence us?...
by Edwin Paniza | Jun 7, 2023 | Digital Strategy, Marketing, SEO
Introduction: The World of SEO and Keywords Welcome aboard, SEO adventurers! Are you ready to unravel the mystery of long-tail keywords and their usage? If you’ve ever asked yourself, “What are long-tail keywords and how to use them?” then...
by Matthew Edwards | May 3, 2023 | Digital Strategy, Google Ads, Marketing
If you’re a business owner or marketer looking to get the most out of your advertising budget, consider retargeting ads. Retargeting, also known as remarketing (in fact, you’re probably more likely to hear me and the others here at Mars Digital call it...
by Matthew Edwards | Apr 26, 2023 | Digital Strategy, Online Tools, Productivity
As a small business owner in New Zealand, you’re always looking for ways to save time and costs while also providing top-notch customer service. One solution that might be worth considering is using chatbots for customer service. What are chatbots? Simply...
by Matthew Edwards | Apr 17, 2023 | Digital Strategy
Customer personas are fictional representations of a business’s ideal customer. It helps companies understand and communicate the needs, goals, and behaviours of their target audience. By creating them, businesses can better tailor their marketing and sales...
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