by Matthew Edwards | Dec 18, 2023 | Marketing, SEO
In the face of economic downturns or recessions, it’s common for businesses, including those in New Zealand, to reevaluate their spending and cut budgets where they can. One area often considered for cost-cutting is Search Engine Optimisation (SEO). However,...
by Matthew Edwards | Dec 15, 2023 | Digital Security, Google Ads, Marketing
Key Points: Bot traffic encompasses both beneficial and harmful non-human traffic to websites and apps. Good bots improve user experience and site health, while bad bots can engage in activities like ad fraud and DDoS attacks. New Zealand businesses face unique...
by Rachel Peters | Nov 23, 2023 | Marketing, Online Tools
Why Are Infographics So Effective? We’ve actually reached a point of digital advancement where information overload is the norm, capturing and retaining your audience’s attention can be a challenging task. Traditional text-based content often falls...
by Rachel Peters | Nov 15, 2023 | Social Media Marketing
Social Media Presence Boosting Tips! Boosting your social media presence for your services website can be an effective way to reach a wider audience and attract potential customers. To stand out and get noticed, consider these surprising tips: Collaborate with...
by Matthew Edwards | Nov 7, 2023 | Marketing, Social Media Marketing
In the ever-evolving digital marketing landscape, influencer marketing stands tall as a strategic asset, with its roots firmly planted in traditional and modern promotional tactics. By bridging the gap between brands and potential consumers, influencers have created a...
by Rachel Peters | Oct 13, 2023 | Digital Strategy, Marketing, Online Tools, Social Media Marketing
Creating effective social media strategies for an online shopping cart or e-commerce business is crucial for reaching and engaging your target audience, driving traffic to your website, and increasing sales. Here are some strategies to consider: Identify Your...
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