New website design trends and techniques pop up all the time, so we thought it would be handy to compile a list of the five biggest trends that we’ll be seeing in 2021. While 2017 saw the rise of flat design, bold text, and a slew of new color combinations, the year to come will bring more interactive website designs, more creative use of responsive grids, and a return to more traditional layouts.
It has been more than a decade since the first iPhone was introduced, and the first Android device landed on the scene a couple of years later. Since then the two platforms have long since evolved into mature operating systems and are as important to web design as desktops and laptops, if not more so. This means that it’s important for web designers to create a website that looks great on any kind of device, including small phones, tablets, and huge desktop monitors.
Here are five website design trends we predict will be popular in 2021.
Excessive or Minimal Colours
Creating an experience when a user visits your website is important. And to do that there are two emerging trends to do with colours. The first is to use a lot of colour, in particular bright colours. The second is a minimalistic approach, often black and white with a touch of colour to accentuate actions.
In web design, the term “colour scheme” describes the choice of colours used in the design of a website. Colour schemes are used to create a sense of unity and coherence. Colours are selected based on their psychological impact and appeal.
As a designer, or when dealing with a designer, you will often find yourself choosing between a number of “colours” to create the layout of a website.
Do you go with the plain white background with only a bit of brown and grey for the text and images, do you add a splash of colour with just the right shade of green or do you add every colour you can think of to make your site stand out?
Blog posts build trust
60% of consumers have a positive response to companies after reading content on their site (Source: Content Plus). Another staggering statistic and proves that blogs build trust with the consumer. Users read blog content to learn more about companies, your services, and so on. It makes you feel more human, and they start to trust you more. When done smartly, you can tailor your blog content as a way of promoting services or products, building trust that leads to sales, boosting conversions.