Website Design Trends for 2021

New website design trends and techniques pop up all the time, so we thought it would be handy to compile a list of the five biggest trends that we’ll be seeing in 2021. While 2017 saw the rise of flat design, bold text, and a slew of new color combinations, the year to come will bring more interactive website designs, more creative use of responsive grids, and a return to more traditional layouts.

It has been more than a decade since the first iPhone was introduced, and the first Android device landed on the scene a couple of years later. Since then the two platforms have long since evolved into mature operating systems and are as important to web design as desktops and laptops, if not more so. This means that it’s important for web designers to create a website that looks great on any kind of device, including small phones, tablets, and huge desktop monitors.

Here are five website design trends we predict will be popular in 2021.

Excessive or Minimal Colours

Creating an experience when a user visits your website is important. And to do that there are two emerging trends to do with colours. The first is to use a lot of colour, in particular bright colours. The second is a minimalistic approach, often black and white with a touch of colour to accentuate actions.

In web design, the term “colour scheme” describes the choice of colours used in the design of a website. Colour schemes are used to create a sense of unity and coherence. Colours are selected based on their psychological impact and appeal.

As a designer, or when dealing with a designer, you will often find yourself choosing between a number of “colours” to create the layout of a website.

Do you go with the plain white background with only a bit of brown and grey for the text and images, do you add a splash of colour with just the right shade of green or do you add every colour you can think of to make your site stand out?

 

Blog posts build trust

60% of consumers have a positive response to companies after reading content on their site (Source: Content Plus). Another staggering statistic and proves that blogs build trust with the consumer. Users read blog content to learn more about companies, your services, and so on. It makes you feel more human, and they start to trust you more. When done smartly, you can tailor your blog content as a way of promoting services or products, building trust that leads to sales, boosting conversions.

Designer Working on the Laptop

About the Author

Founder

I’ve always believed that each business is unique. Bringing this view to Mars Digital means we take the time to understand you and your business before going away, doing the research and coming back to you with our thought out recommendations and the reasoning behind them.

For me, it’s all about building a mutually beneficial partnership.

Our Work

Destination Orewa Beach
Destination Orewa Beach

Destination Orewa Beach

Comprehensive Care
Comprehensive Care

Comprehensive Care

Coast Residential
Coast Residential

Coast Residential

Cain Built
Cain Built

Cain Built

Daylite Skylights
Daylite Skylights

Daylite Skylights

3D Online
3D Online

3D Online

JC Project Consulting
JC Project Consulting

JC Project Consulting

Taxi Tax
Taxi Tax

Taxi Tax

Trident Electrical & Air Conditioning
Trident Electrical & Air Conditioning

Trident Electrical & Air Conditioning

Zakmir
Zakmir

Zakmir

Hibiscus Coast Panel Beaters
Hibiscus Coast Panel Beaters

Hibiscus Coast Panel Beaters

Stella Beauty
Stella Beauty

Stella Beauty

Osteo Clinic
Osteo Clinic

Osteo Clinic

A blog establishes authority

Following on from the previous point, blogging can also establish your authority within an industry. It’s a way of showcasing your expertise to consumers, proving that you know what you’re talking about. If consumers keep searching for topics or putting questions into Google – and they keep landing on your blog – it soon makes them think that you’re the top dog in your sector. Again, this adds to the trust that you build and will have a direct impact on how many inquiries you receive.

 

Blogs offer an incredible ROI

The ROI of a blog is unimaginably brilliant. What does it cost to create content for your site? The answer is…not a lot! You can make your own content if you want, but content writing services are highly affordable and represent excellent value for money. Especially when you consider that 92% of companies with a blog have acquired customers directly from it (Source: SocialMediaToday). All of the previous points show how a blog can drive traffic to your website and influence decisions. It’s almost impossible not to get positive outcomes from a blog, which is why they offer such a good ROI.

 

All in all…

All in all, content is a highly powerful tool for businesses to take advantage of. You can clearly see how useful a blog is for your company, and setting one up should be at the forefront of your mind. Creating excellent content will draw in your target market, improving your reputation and generating more sales at the same time. Ultimately, there’s no reason NOT to have a blog!

 

Marketing out of this world