Targeted Content With Mars Digital
What a Professional Copywriter can do for your website!
It can be tempting to write the content for your website or blog without help. After all, you might fancy yourself quite the wordsmith and have a drive to DIY. There’s also that little benefit of cutting down the cost of marketing, but there are some key reasons why this could be a mistake.
You Must Tell A Story
For content to be compelling, it should tell a story. Not everyone has the skill to spin a story in a way that connects with an audience. Professional content writers do and will get your consumers to make a purchase decision in a way that is subtle yet direct.
SEO Needs To Be Natural
Yes, SEO does need to play a part when you create content but it also needs to be completely natural. If it sticks out like a sore thumb, you won’t get any benefits from content writing. Professional writers can ensure that your content ranks and reads like it’s written for a human, rather than a Google algorithm.
It’s Part Of Your Brand
Finally, every piece of content that you publish will contribute or detract from your brand image. The quality must be there and this goes beyond grammar or spelling. It needs to feel like it came directly from you. Content writers are skilled at sinking into a tone and keeping the voice consistent, even across different mediums.
What They're Saying
We recently had Matt from Mars Digital run a Facebook Advertising training for us and it was incredible. He showed us some tools and techniques for increasing the effectiveness of our ads. If you are running sponsored posts on Facebook, I'd definitely recommend Mars come in to audit your process and see how you can improve.
Mars Digital is very professional and good at what they do. I asked Matt to help me with my business Google rankings, website and SEO. I have been very impressed with the results and would highly recommend. Very professional, great service and communication.
Blending Experience and Innovation
Founded on the principle that no two companies are the same, we take the time to understand your business and design the right solution.