SEO or Search Engine Optimisation is a necessity to have a distinct presence in your local market. Your brand awareness is an essential factor if you wish to become successful with your franchise business.
When choosing your business models, the franchise is probably the most stable and secure way to operate a business. Local SEO for franchises has a lot of advantages over other business models as it provides security and stability to its member operators.
The first and greatest benefit of having good brand awareness is the all-important customer loyalty that follows suit. For us or our customers, it boils down to one thing: trust. At Mars Digital, questions like “why SEO is so Important to Franchises” are some of the questions we address every day.
The reason why SEO is so important for Franchises is because SEO helps to rank your site on Google. As a result, your leads can be converted to sales.
SEO is no longer an option, it’s a requirement. It can help you advertise your products or services online and it will make sure people find you when they search for things like “Best Franchises in NZ.”
Search Engine Optimisation usually works as follows:
1) You create digital marketing content around a specific keyword/set of keywords – This could be anything from articles, blogs, or videos but all SEO content needs to include these keywords to aid Google and the Search Engines.
2) Links are created from this high-quality SEO content onto other sites – The more relevant links coming into your SEO content the better, the quality of your SEO content also comes into play.
3) SEO lists are created that contain relevant SEO keywords – These SEO lists will then be submitted to search engines such as Google, Yahoo, or Bing so that they can rank those SEO videos or articles on their site via Google Ads or articles.