Last time we discussed how a web developer can help improve your email marketing strategy, but how do you make your email campaigns look interesting? That’s what we’ll look at today.
For digital natives, the internet and its facets are inherent to our culture. While we have numerous individuals to thank for the consistent evolution of the internet, we must undoubtedly keep Ray Tomlinson on the top of our list. Ray Tomlinson, a programmer working for MIT’s ARPANET project (now known as the internet), developed and invented electronic mail in 1971.
Not long after electronic mail was invented, Gary Thuerk used it to send out a marketing blast for Digital Equipment Corp. Thuerk’s email blast, known as the first spam message, generated $13 million in sales. And that’s equivalent to $78.8 million today!
So, why was email marketing immensely helpful to Thuerk’s company, and how did he fit lead generation in his marketing strategy?
Here’s how to make your email campaigns interesting
Email marketing simplifies and improves client communication as it is an effective way to reach your target audience. They support the development of your brand image in addition to boosting revenue. An email campaign is a marketing strategy wherein a series of emails are sent to multiple recipients at once for the marketer to achieve a specific goal. These are made to deliver helpful content and timely offers to subscribers at the most effective times. You could establish solid and dependable relationships with your clients by using email campaigns.
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Email marketing aids in lead generation. Lead generation is the process of attracting potential customers and getting them interested in your company. The goal is to turn them into customers.
Every new lead needs to be nurtured before making their first purchase. Your marketing team’s job is to give them the appropriate resources to have them slide down the sales funnel every time they receive an email from your brand. It will also be useful to eliminate any potential pain points that a user can have when interacting with your brand.
You can also collect valuable information about your subscribers through email marketing. You must contain information about each user to provide them with an individual approach. To create more targeted and personalised offers, ask subscribers to share some vital information.
You can segment your entire list and send relevant content to each group. Furthermore, you can create personalised promotions for each user by tracking their interactions with your brand. This will result in your email performance and sales skyrocketing.
So, if you want to start an email campaign for your brand, but you’re not sure how to make it look interesting, here are some tips: