Content is possibly the most powerful tool on any website. Content is extremely important for converting leads into customers as well as boosting Google rankings to secure those leads in the first place. Because of this content has the potential to make or break a site. It’s content that wins the wallets of your customers, all other components such as design, imagery, videos and more play a supporting role, but it truly is the content of a website that transforms viewers into buyers.
So what makes good content? Put simply good content is all about getting across your message as quickly and efficiently as possible. It’s about creating a unique selling proposition and positioning your company as the solution to customers ailments.
“Good content is all about getting across your message as quickly and efficiently as possible.”
Because content is so important and now you know why, it really is worth considering using a professional copywriter to help deliver or enhance content for your site. Whether it’s sales copy or purely information copy you need, professionally written content can transform your website into a sales superstar.
A digital agency that creates solutions, not just websites.
– Mars Digital
This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto. We focus on developing ideas and bringing them to live through the use of the internet and related technologies.
We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!
In this post, we take a look at one of the more popular content management systems today; Squarespace. A platform excelling in the DIY and development space. But is it the best solution for you?
In October 2017 Google made a massive update to the Chrome browser, punishing websites with no SSL certificate, yet somehow, almost 1 and a half years later, a huge number of sites have no SSL certificate at all!
In this article we discuss the differences between proprietary and open source content management systems so you can make a decision on what’s best for you!