Building a Successful Website

Written by Matthew Edwards

May 16, 2019

In this modern age of technology having a successful business often relies heavily on having a successful website; but how do you build a successful website?

We can boil this down to three points, or key tasks that need to be considered.  They are:

  1. Design
  2. Usability
  3. Marketing

“You can have the prettiest website with the best functionality that ever existed, but if no-one visits it, it’s a failure”

Design is the first thing most people envision when thinking about their website. What should it look like? What font should I use? What colours should I make the background, my header and my footer? The website’s design is what creates the first impression the majority of your customers will have of your business. Because of this, it is extremely important. You need a design that reflects your industry and the message you want to convey about your business. For example, a lawyer’s website that looks like a high school blog and uses comic sans is very unlikely to help the business succeed, in fact it’s more likely to do the opposite and cause potential clients to look elsewhere because the impression they got from the website was that the lawyer isn’t overly professional.

Now that we’ve successfully got the attention of your potential customers we need to make sure they can use your website to find the information they need in order to go from a potential customer to a paying customer. This is usability or the user experience (UX) of a website. If a website is difficult to navigate or certain functions don’t work that potential customer is likely to give up, frustrated, and go right to a competitor. This is all about creating the right layout and structure for your website and, of course, delivering clear, precise, functional calls to action.

All of this well and good, but it means nothing if no one ever sees your website. Enter marketing. Just like your business, your website needs to be marketed in order to be successful. The more people that come across your website, the more potential customers you have. Marketing your website is both an online and offline exercise. Offline strategies such as putting your domain name on your business card, in flyers all help drive traffic. But for online marketing you need to look at 4 key areas:

1. Search Engine Optimisation, or SEO, which is all about being on the first page of Google’s organic rankings.

2. Search Engine Marketing, SEM or PPC, is pay per click marketing where you bid against your competitors for the search engine to place your company name at the top of a search for a particular keyboard.

3. Social Media Marketing, SMM, is the use of social media platforms such as Facebook to drive traffic to your website. This can be done through general posts and paid advertisements.

4. Email Marketing is the practice of collecting email addresses and sending regular newsletters to your customers with new information, deals or just general updates with the intention of driving traffic back to your website.

Implementing these three key points puts your website squarely on the path to success. And that means, you and your business too!

A digital agency that creates solutions, not just websites.

 

      – Mars Digital

This isn’t something we thought just sounded good, it really is our underlying purpose, our goal and our motto.  We focus on developing ideas and bringing them to live through the use of the internet and related technologies.

We look into the issues and limits that a business is faced with and put our minds together to find a way to smash through the barrier and help your business soar!

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