Content is king. Without content, your business won’t survive in the modern world. In fact, it is pretty much essential for every business to have a blog, allowing you to create unique content as often as possible. Blogging is no longer just a fun way to pass the time, it’s a genuine marketing method for businesses to utilise. If you’re still not convinced, maybe the following points will change your way of thinking…
Content is king!
Blogging directly benefits SEO
53% of website traffic comes from organic searches (Source: BrightEdge). That’s a remarkable figure, and blog content can help you rise up the search rankings in a couple of ways. Firstly, blogging lets you use target keywords in a very natural way, allowing you to appear in relevant searches. It also lets you target very specific searches that you might not be able to rank well in for general web pages. Put simply, a blog makes it easier for people to find you, increasing web traffic.
Also, blog posts can be linked to by other websites/blogs, which helps you generate more inbound links to your site. This is a significant SEO ranking factor, further improving your search engine performance.
Blog posts build trust
60% of consumers have a positive response to companies after reading content on their site (Source: Content Plus). Another staggering statistic and proves that blogs build trust with the consumer. Users read blog content to learn more about companies, your services, and so on. It makes you feel more human, and they start to trust you more. When done smartly, you can tailor your blog content as a way of promoting services or products, building trust that leads to sales, boosting conversions.