At Mars Digital, our marketing experts receive many enquiries. One of them is if we offer influencer marketing or our take on onboarding influencers as part of a marketing strategy. I want you to know that all of your questions are valid. While there are no right answers to this topic, as a digital marketing agency, it is right to shed light on this topic.
Influencer marketing combines traditional and modern marketing strategies. A brand works with an online influencer to promote its goods or services. Some partnerships between brands and influencers in influencer marketing are less concrete. Instead, they aim to raise brand recognition.
The Pros of Influencer Marketing
It is a significant advantage to affect the target audience’s perception, and influencer marketing has that power. As published by Influencer Marketing Hub, having social media influencers promote a product might influence consumers’ purchase choices. As with the focus on influential people, here are the pros of using influencers in promoting the brand.
Cheaper Way of Promotion
For startups, collaborating with a budding influencer may come in very economical. Micro-influencers would be very grateful to work in partnership as they build their portfolio and your products. Brands can exchange deals for a post on all social media platforms. A cheaper way, wider reach, therefore, a win-win situation.
Credibility and Trust
Experts in the fields are the ones that people will listen to. Influencers also choose a field they want to be associated with and focus on. With their knowledge, they build their credibility. As they engage, they build followers’ trust. Influencer marketing is also about developing a connection and eventually gaining the trust of your leads and potential consumers.
Marketing Message Distribution That Is Targeted or Niche-Specific
Influencer marketing is considered a type of niche marketing. One of the most specialised benefits of influencer marketing is its potential to aid in disseminating marketing messages intended to develop and boost brand awareness, product recognition, or specific ideas related to a particular cause to a specialised or targeted audience. Therefore, finding and selecting the proper kind of influencer is crucial to the success of influencer marketing.