I am a student working as a freelance blogger. I love to explore ideas related to marketing concepts, brand and psychology. When not on campus, I am on my laptop punching keys to get my writing gigs going.
How to Design a Logo for Effective Brand Marketing
If you’re ready to make an impression on the world with your brand, one of the very first elements that you need to have is a great logo. Your logo sets the tone for your brand as a whole, and is key to marketing and company growth.
You can think of your logo as the “profile picture” for your company. If you want your potential audience to save your brand in their memory, the logo has to be striking, memorable, on-message, and effective.
But that’s easier said than done. How can you make sure that your logo design will lead the way for the rest of your marketing?
Research Your Market — And Your Competition
When choosing to buy from a market in which they have little experience, most customers will go for the brand they recognize. They’re more likely to buy a brand name than the store brand, for instance, even if they have no personal experience with either brand. This just illustrates how valuable it is to develop a logo that is echoed throughout your marketing.
An important caveat to this, however, is that it’s vital to avoid logo design that looks too much like your competition. Look-alike logos are ineffective for overall success in marketing your brand; they confuse the audience and may end up costing you potential customers.
The takeaway here is to do thorough research both on the expectations of your audience when it comes to visual branding and on your competition. The balance is in designing a logo that appeals to your target demographic without looking too much like other brands in your market.
Design A Logo That Reflects Your Brand Personality
With the “do nots” clearly marked so you won’t too closely resemble other brands, it’s time to really define your brand so you can design a logo around it. The most effective logos are shaped around the personality behind a brand, rather than the other way around.
Think of your brand personality as an actual person. The style of clothing a person wears is a direct reflection of who they are, their identity. It’s the same with logo style: it should reflect the brand behind it.
So what sort of person would your brand be? Young and enthusiastic? Family-oriented? Edgy? Unique? Tech-savvy?
The style of logo you choose should reflect your answer to that big question, and that will help your logo lead the way for effective brand marketing.