Today we’re actually bringing you a guest article from Artur Meyster, the CTO of Career Karma, an online marketplace that matches career switchers with coding bootcamps. He is also the host of the Breaking Into Startups podcast, which features people with non-traditional backgrounds who broke into tech.
The article touches on technologies that help businesses grow, find their audiences and better understand how to promote themselves more effectively online.
If you’re wanting to develop a career in digital marketing, then check out Career Karma and find the right bootcamp for you, but if you need someone to take care of your digital engagement and drive success, then take a look at our services and give Mars Digital a call.
Although there are some things we keep from traditional marketing, digital marketing is leading the trends in this field. Technology is constantly evolving and bringing new solutions.
The digital marketing industry has taken advantage of these tech advances to implement more efficient strategies. However, some trends are more in-demand than others. Things like machine learning (ML), artificial intelligence (AI), and augmented reality (AR) are some of the technologies that help digital marketing improve.
Here, we’ll show you some of the ways that technology is helping the digital marketing industry.
Improved Customer Service
Customers often need answers right away because their problems can’t wait. There’s nothing more tedious than having to wait for hours on the phone to get some answers. However, technology has undoubtedly changed this. Chatbots allow customers to receive immediate help just when they need it. They have a series of replies in their dataset that will enable them to respond accordingly.
Chatbot systems are not perfect yet, as there will always be some cases when customers require human intervention. However, they’re an excellent way to improve customer service at any company.
Today, all types of businesses need to allocate their resources to data science. The reason for this is because data analysis helps companies spot the errors and patterns that could allow them to create better strategies. Most digital marketing departments count with a data analysis marketer that collects the data from weblogs, inventory, social media, and customer service systems to evaluate the performance of their current strategies and how they can improve them.
Some great tools help with SEO management, such as Google Analytics or Ahrefs. Google Analytics shows you the bouncing rate and the routes that users took within your website. This way, marketers can spot the best content and the not so great one. Then they’ll be able to create more user-friendly content that generates more leads.