Today we’re actually bringing you a guest article from Artur Meyster, the CTO of Career Karma, an online marketplace that matches career switchers with coding bootcamps. He is also the host of the Breaking Into Startups podcast, which features people with non-traditional backgrounds who broke into tech.
The article touches on technologies that help businesses grow, find their audiences and better understand how to promote themselves more effectively online.
If you’re wanting to develop a career in digital marketing, then check out Career Karma and find the right bootcamp for you, but if you need someone to take care of your digital engagement and drive success, then take a look at our services and give Mars Digital a call.
Although there are some things we keep from traditional marketing, digital marketing is leading the trends in this field. Technology is constantly evolving and bringing new solutions.
The digital marketing industry has taken advantage of these tech advances to implement more efficient strategies. However, some trends are more in-demand than others. Things like machine learning (ML), artificial intelligence (AI), and augmented reality (AR) are some of the technologies that help digital marketing improve.
Here, we’ll show you some of the ways that technology is helping the digital marketing industry.
Improved Customer Service
Customers often need answers right away because their problems can’t wait. There’s nothing more tedious than having to wait for hours on the phone to get some answers. However, technology has undoubtedly changed this. Chatbots allow customers to receive immediate help just when they need it. They have a series of replies in their dataset that will enable them to respond accordingly.
Chatbot systems are not perfect yet, as there will always be some cases when customers require human intervention. However, they’re an excellent way to improve customer service at any company.
Today, all types of businesses need to allocate their resources to data science. The reason for this is because data analysis helps companies spot the errors and patterns that could allow them to create better strategies. Most digital marketing departments count with a data analysis marketer that collects the data from weblogs, inventory, social media, and customer service systems to evaluate the performance of their current strategies and how they can improve them.
Some great tools help with SEO management, such as Google Analytics or Ahrefs. Google Analytics shows you the bouncing rate and the routes that users took within your website. This way, marketers can spot the best content and the not so great one. Then they’ll be able to create more user-friendly content that generates more leads.
Automation is here to stay, and it’s all about making things more efficient. You may think that there aren’t as many automated tasks within the marketing department, but there surely are.
In the past, the marketing team would spend hours on customer service activities: replying messages, answering calls, and helping customers with their requests. But this didn’t allow them to focus on more important tasks like planning strategies or keeping track of the current ones. Chatbots have become the solution to this. Now that the team members don’t work on doing all these repetitive tasks, they can prioritize their activities towards outcomes-generating ones.
Another thing that has been automated is social media management. Now all you have to do is create content. The rest of the activities, such as posting or replying comments, are automated. You can schedule posts or use chatbots to answer messages. Automation has become one of the most beneficial aspects that technology has brought to digital marketing.
A great myth that a lot of people believe is that automation will make content less personalised, but this is far away from reality. Machine learning and sentiment analysis could create the most personalised experience for customers. This is a process that shows customers all items they’d be interested in based on their preferences. This way, users will be more engaged with the brand because they’ll think they can find everything they need on their website.
On the other hand, since marketers can segment the audience with data science and machine learning based on preferences, locations, or even gender, they’ll create more customised content. They can create email campaigns that are sent to specific types of audiences.
Technology isn’t here to destroy marketing; it’s here to optimise it. When marketers don’t work on repetitive or redundant tasks, they’re able to focus on more valuable activities such as planning and analyzing strategies. Businesses could get a lot of benefits from technological tools that will make their marketing efforts more efficient and outcomes-generating.
Now, this is also something that could increase a company’s revenues when all marketing efforts are allocated towards better strategies, and more optimised processes, companies could experiment with a higher level of revenues.
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