A website’s design is really important in the world of business these days, and there are a lot of things that play a part in helping with this. Make sure you do as much as possible to improve the process of making your website better and trying to help take your business to the next level. This is something you can make the most of right now, and it is important that you do what you can to get this right as much as possible.
In this short article we’ll look at several design trends that are emerging in 2020 that you can utilise to modernise your website and show your customers you’re an active, trustworthy business. Design isn’t just about making your site look pretty, it’s about building trust with your customers and making it as easy as possible for them to buy from you.
1: Less is More
We all hate overcrowding when it comes to websites; it can make them appear untidy and unprofessional, and this is something that you need to keep in mind moving forward. 2020 is going to see much more minimalistic styles using a lot and white space, and this is a positive thing. If you’re looking at redesigning your website or any digital marketing material, make use of white space, and you might just be surprised by how much it makes your business website stand out.
2: Experimental Typography & Font
Designers are experimenting more and more with website typography these days, something that has generally frowned upon in the past. But designers are looking to break the rules when it comes to website typography, and this is leading to many more striking websites that break the mold and attract customers attention. Thinking outside the box is a great way to give your website and design a unique flair; break some rules and play about with the size, colour, and style of fonts.
They say a picture paints a thousand words, and in some ways, this is true. This is one of the reasons why websites are making as much use as they can of illustrations and infographics. Artistic illustrations can add a new dimension to the way a website comes across. They are a great way of adding some flair and creativity to any website, and can help give your business personality. Think about how you could include illustrations when you are revamping your website.
3D has often seemed a little gimmicky in the past, and perhaps it still is. But sometimes gimmicky can be just what the doctor ordered. Many modern websites are focused on digital 3D imagery in order to enhance the brand. This adds depth and helps to create a sense of realism. 3D designs can offer something unexpected and provide a different perspective when it comes to looking at products and web pages. 3D also has the ability to offer interactive elements, such as with product pages and allowing your customers to rotate images of your products and view them from every perspective.
5: Audio Plays a More Prominent Role
Audio can play a massive role in taking your business to the next level. I’m not talking about just adding a song to the home page so that when a visitors arrives to your site they’re assaulted with your favourite tune, but rather think about what you can do to incorporate this. What sounds can you use to emphasis your brand? Perhaps if you’re business has something to do with the sea or the coast, adding an animation for a page change with the sound of a wave washing up on the shore? So far, in 2020, we have started to see a surge in audio being more utilised for websites, and there are some great reasons for this. Designing sound and making use of audio is so important when it comes to things like storytelling and helping capture the essence of the brand more effectively.
6: Layers and More Layers
Never overlook the importance and the impact of layers when you are trying to make the most of modern web design. Layers can improve and enhance the way your business website comes across, and this is something you need to make sure you think about moving forward. Layers give you the option to add animations and unique flair to your site. They don’t need to be overdone, just simple movements of different layers interacting as a user scrolls through your site would work wonders. These add depth and dimension to a project, and they are a great way of being able to boost and enhance different elements and the visual aesthetic of the website.
7: Colour Gradients
One of the most important features of any website is the way in which it utilises colour. Colour gradients are essential for adding some flair and striking visuals to a web page. If used effectively, gradients are a great way to mix things up and add a new dimension to your site. Try to experiment with colour gradients as much as you can, and you might be surprised by how much of an impact this can have on the website. Just be sure to keep the colours consistent with your brand.
8: Less Navigation
When people are trying to navigate any website, they don’t want the process to be overly complicated. This is why it is so important to make sure you do as much as you can to streamline the navigation process. If you can reduce the amount of clicks needed to get to any page, then you are going to be able to produce a website that is more appealing and attractive to visitors. Because of this you’ll also see a drastic improvement in your conversion ratio.
These are some of the website trends that have become popular and that you should expect to see on a large scale in 2020. Try to use these on your own website and use them as a guideline to help you develop and create a strong and aesthetically appealing site that will attract more customers and secure more business.
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Freelance WriterAbout Betty I am a student working as a freelance blogger. I love to explore ideas related to marketing concepts, brand and psychology. When not on campus, I am on my laptop punching keys to get my writing gigs going.How to Design a Logo for Effective...
Career KarmaA Note from Matthew Edwards I started Mars Digital back in 2018 after leaving another large digital agency. Among the reasons for doing so was to work-life balance; and if I'm being honest, I've failed miserably at this. Long term I'm sure it will work out...