Google Analytics presents you with a series of metrics that can tell you so much about your business website. It reveals many KPIs, including:
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- Real-time web traffic
- Daily/weekly/monthly web traffic
- Conversion tracking
- Click-through-rate
- Bounce rate
- Average time spent on your website
- How many interactions a visitor makes with your site
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The list goes on, and you can already see how knowing these things can be highly beneficial. So, let’s review the top benefits of using Google Analytics for business owners and marketers:
View your website’s performance
Primarily, Google analytics does a great job of letting you see how well your website performs. This is mainly done by tracking your conversions. While other metrics are important, the main one to worry about is how well your site converts. If you’ve got traffic flowing and hardly any conversions, your website isn’t performing to its potential. So, you can use analytics to track conversions, set goals, and see if your site improves.
Learn about people’s first responses
Google Analytics also does a great job of helping you learn how people respond as soon as they land on your site. This is reflected in the bounce rate – if your rate is high, it means lots of people land on your site and leave before doing anything. It tells you that you’re giving off a terrible first impression. Not only that, but you can use the data to see bounce rates for different landing pages. In turn, you can view the pages and make tweaks/run tests to see if the bounce rate improves. Overall, it’ll help you reach a point where fewer people leave your site right away, potentially encouraging more conversions.
