Coming up with engaging social media content is crucial for building and maintaining an active online presence. However, the ideal content and posting times can vary depending on your target audience, industry, and the platform you’re using. We’ve got some innovative content ideas and guidelines for when to post them.
Your Content Ideas
The Behind-the-Scenes
Share a glimpse of your workspace or the production process. This adds a personal touch and humanises your brand.
Include User-Generated Content (UGC)
Encourage your followers to share their experiences with your product or service. Reposting UGC not only showcases customer satisfaction but also fosters a sense of community.
Do Polls and Surveys
Engage your audience with polls and surveys to gather opinions on relevant topics. This not only provides valuable insights but also boosts interaction.
Create Tutorials and How-Tos
Create instructional content related to your product or industry. This positions your brand as an authority and provides value to your audience.
Include Quotes and Inspirational Content
Share motivational quotes, success stories, or positive messages. This can uplift your audience and create a positive association with your brand.
Keep up with Seasonal and Holiday Content
Align your content with ongoing seasons, holidays, or events. This keeps your content timely and relevant.
Create Challenges and Contests
Create challenges or contests that encourage user participation. This can boost engagement and increase your reach.
Design Infographics and Visual Content
Visuals are often more engaging. Create infographics, memes, or visually appealing content to convey information in a fun and shareable way.
When to Post
Get to Know Your Audience
Understand your target audience’s behavior. Analyse when they are most active on social media by using analytics tools provided by the platforms.
Try Experimenting with Posting Times
Test different posting times to identify when your audience is most responsive. This may vary across platforms.
Take note and Consider Time Zones
If your audience is spread across different time zones, schedule posts to reach them at optimal times in their respective regions.
Keep in mind that Day of the Week Matters
Some industries may find more engagement on specific days. For example, B2B content might perform better during weekdays, while B2C content could thrive on weekends.
Always believe Consistency is the Key
Establish a consistent posting schedule. Regular and predictable posting helps in building an engaged audience.
Regularly Monitor Platform Insights
Leverage the analytics tools provided by social media platforms to track the performance of your posts. Adjust your strategy based on the data.
Your Key Takeaways For The Most Common Social Media Platforms
-
- Peak times are generally mid-week between 1 pm and 3 pm. Also, consider posting on weekends, with Sunday showing higher engagement for some audiences.
-
- Best times are typically midday from 11 am to 1 pm and evenings from 7 pm to 9 pm. However, Instagram engagement can vary, so check your analytics for optimal times.
-
- Weekdays between 9 am and 3 pm are often considered prime times. Engagement tends to be higher during lunch breaks and in the early afternoon.
-
- Posting mid-week, particularly on Wednesdays, between 8 am and 10 am, and noon, can be effective. Avoid weekends for B2B content but test for B2C.
-
- Saturdays and evenings, especially between 8 pm and 11 pm, are considered peak times on Pinterest. Plan your content accordingly.
YouTube
-
- Afternoons and evenings, especially on Thursdays and Fridays, are often recommended for posting YouTube content.
Conclusion
Knowing how hard it can be to come up with social media content to fill the seemingly never-ending social media feeds, our marketing experts at Mars build ideation on content ideas for you to try on your different social media platforms.
Remember these guidelines, the right timing, and your specific audience’s behavior and preferences will drive you the best results. Regularly reviewing analytics and adjusting your strategy accordingly is key to a successful social media presence.
