Google My Business (GMB) is a powerful tool for increasing local visibility and engagement in New Zealand’s digital marketing landscape. Here’s how you can leverage it effectively:
1. Optimise Your Business Profile for Local SEO
Ensure your GMB profile is fully optimised:
- Accurate NAP (Name, Address, Phone number) details.
- Use location-specific keywords like city, suburb, or region in your business description.
- Select the most relevant business categories.
Example:
For a business in Auckland, include keywords such as “digital marketing agency Auckland” or “SEO services North Shore.”
2. Regularly Update Posts and Offers
Engage your audience by:
- Posting updates about new products, services, or events.
- Offering local deals and promotions tailored to your New Zealand audience.
- Sharing local news or partnerships that resonate with your community.
3. Encourage and Manage Customer Reviews
- Ask for reviews after successful transactions.
- Respond to all reviews, both positive and negative, to build trust and show you care about customer feedback.
- Use New Zealand-centric language and references to make responses relatable.
4. Leverage Google Questions & Answers (Q&A)
- Proactively post and answer common questions about your business.
- Include local terms and references that resonate with your New Zealand audience.
