A Note from Matthew Edwards I started Mars Digital back in 2018 after leaving another large digital agency. Among the reasons for doing so was to work-life balance; and if I’m being honest, I’ve failed miserably at this. Long term I’m sure it will work out but it’ll...
As part of the local TNG (The Networking Group) chapter that I go to, we occasionally give a 10 minute presentation about what our business is, where we came from and in general just a more in depth version of the standard 1 minute speeches we do at each meeting....
A website is only as good as it’s conversion rate. Today we take a look into writing great content for websites with content specialists BizStory Content. We discuss general principles of writing content for web pages with both search engine optimisation (SEO) and...
Are you running a Google Ads campaign with no success? Does it seem like you’re meeting your advertising budget without seeing the desired results? If so, then you could be a victim of Pay Per Click fraudsters. This is a serious issue in the digital marketing...
A Zoom conversation with Sam (Topview Photography) & Sophie (Sophie Howard – Harcourts Tandem Realty) covering off a few ways business owners and real estate agents can improve their websites as well as touching on some key ideas of SEO (search engine...
While your site maybe number one from an SEO perspective, there really is no point if it’s not generating any leads or sales; and that is where conversation rate optimisation comes in. Conversion rate optimisation is rooted heavily in user experience and design...
Now you’ve built your website and it’s starting to generate traffic, how do you ensure it stays successful? This is what we’ll touch on in this article.
In this modern age of technology having a successful business often relies heavily on having a successful website; but how do you build a successful website? We can boil this down to three points, or key tasks that need to be considered. They are: Design Usability...
In this short article, we’ll take a quick look at 3 of our favourite online marketing tools that you can start using right now for FREE!