Reviews are a powerful way to build trust with your potential customers, especially in this digital age where many buyers make decisions whether to buy a product or service from a company or one of their competitors without any human interaction. Thankfully Google and Facebook have made it easy for your customers to leave their comments about the amazing service or the outstanding quality of the products they brought from you. But how do you get them to leave a review?
As arguably the best form of social proof for a widespread audience, it’s imperative that you collect and proudly display customer reviews on your website. In this short article I’ll show you exactly how to create a link to add to your invoices or a follow-up email that sends your customers straight to the Write a Review page for your business on Google.
Create your Google My Business Listing
If you don’t have one already, you’ll need to create and verify your Google My Business listing. You set one up all you need is a Google account and an address to for Google to verify. Note: you don’t need to publicly display this address. Create your Google My Business listing here.
Find your Google Place ID (the Easy Way)
Once you have your Google My Business listing, you’ll need to find your Place ID. Finding your Place ID can be tricky. The easiest way, which sometimes doesn’t work is to go to https://developers.google.com/places/place-id and type in your business name. If it comes up in the autofill, click on it and it will bring up your Place ID, for example, this is the Place ID for Auckland: ChIJ–acWvtHDW0RF5miQ2HvAAU. As you can see in this screenshot:
Unfortunately, this won’t work for many businesses, Mars Digital included.