5 Digital Marketing Trends to Dominate Your Competition in 2019
January 18, 2019
In December last year I posted an article on three tips to make the internet work for you, but today I thought we would focus on online marketing trends and strategies. What worked for you a year ago won’t necessarily work for you this year or next. What got you this far won’t get you to where you need to be.
Leads you acquire, sales you get or the clients you draw in are the
Your ability to build trust with your potential customers or clients is a major determining factor when persuading them that you’re the business to buy from. You need to convince them you are the right choice, the most relevant and the most reliable. This is exactly what these five digital marketing strategies can help you do!
1: Relevancy, relevancy, relevancy
For years you may have been collecting email addresses and adding them to a massive marketing list, and while that still has its place your customers are starting to unsubscribe. I know you’ve noticed this. But why? It’s not that you’re doing anything wrong with your email campaigns; it’s just they’re not relevant to them anymore.
In 2019, relevance is what is going to get
I know that sounds difficult and I’m not telling you it’s easy. But let’s consider a client of ours, Stella Beauty, who sell
2: People crave attention, give it to them
Think quickly about the term social media. We all know what it is, but do we understand it?
The key word there was “interacting”. As a
No longer can you just force your message out and push it to as many people as far and wide as you can. You have to get your message in front of the right people and let them push it to their friends and then their friends, all the time your name is being shown to more and more of the right people.
3: Be everywhere
I touched on this at the beginning of the post, but you can’t hedge your bets in advertising. Just doing some digital marketing on Facebook doesn’t work, just doing SEO doesn’t work. Yes, don’t get me wrong, they help and you will get you a lead or two but if you can, be everywhere.
In marketing, there is something referred to as the Rule of 7, which states that a prospect needs to hear or see your message a minimum of seven times before taking action.
Again it isn’t about appearing everywhere for everything and to everyone, it’s about being in the right place at the right time and targeting the right people. The everyone, everywhere approach would just bankrupt your business, it’s costly and futile. What you need to do is target the same audience across multiple platforms, Google Ads, SEO, Facebook, Instagram, LinkedIn and so forth. That’s not to mention that not all your potential customers will be on every platform, so if you picked just one you might end up pigeonholing yourself and missing out on a huge number of potential customers.
So spread yourself out, be everywhere. This approach gives you credibility and helps build rapport. When your target market starts seeing your name more and more, they start to feel like they know you, like you and trust you.
4: Modernise your marketing funnel
You can’t fabricate a sense of urgency anymore. We’ve all experienced so many marketing ploys that put us through a step by step process and ultimately ask us to buy. Your potential customers have grown numb to your old tactics and they just don’t care anymore. And no, I’m not saying that a sale doesn’t work or that having “Only 2 left!” on your product page is going to make people scoff, I’m saying you need to
It used to be that throwing up an indication of scarcity like “Only 2 left!” or countdown timers on sales would work, but your audience has become wise. They know you’ll get more stock, they know you’ll have another sale, perhaps even a better one. So it’s really down to you and engaging your customers the right way; getting the relevant message in front of them at the right time. Do this and you’ll break any sales records you have.
5: Concentrate on the long game
It used to be that your ad spend would lead to direct sales and that was how you would measure its success, but not any longer. More and more frequently we’re seeing businesses get the most out of their campaigns by focusing their promotion spend on brand awareness.
It’s not to say making new leads isn’t vital, obviously, it is quite the opposite. What I’m saying here is that there is a massive return on investment that is effectively invisible to your ad campaigns. If you’re an
It’s all about your business becoming the
If you need help putting this into action or don’t even know where to start, Mars Digital can help. Get in touch with us for your free consultation today.
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