If you work in the digital space for 8 years, or any industry, you pick up quite a bit of knowledge. This article will share some of that, so that you as a local business owner can get the most out of your online presence and digital marketing. Everyone wants to be number 1, and the Google rankings isn’t an exception to that so in this article you’ll find 3 tips on how you can improve your online presence and digital marketing yourself; without the help of a digital marketing company. Each of these tips is easily something that you could jump online, log into your site and do yourself, but of course, Mars Digital is always here to help if you need us.
But first, here’s a bonus tip that you should seriously consider!
Online bookings are just about essential these days. We’re increasingly occupying ourselves with tasks and are always on the lookout for the quickest, easiest way of doing something. Booking an appointment for a dentist, doctors visit, haircut and so forth isn’t the exception, not by a long shot. If you want to stay ahead of your competition and really shine; look into adding an online booking system to your website. A good booking system will be able to link in with your existing calendars and keep itself up to date so you never get any double bookings and will allow you to schedule breaks and holidays with ease.
We’ve used booking systems countless times in the past, integrating them into clients websites to create an absolute seamless user experience, but it doesn’t have to be, at least not to start with. The most important thing is having the option to book online. Even if it’s just a button that links away to our booking form that’s hosted and designed by the forms provider such as Timely. At least it’s there, at least your customers can make a booking if they want to.
You can have the most wonderfully designed website in the world, spend hundreds of hours and thousands of dollars on the user experience and making it look appealing, but if no one sees it; it’s worthless. That doesn’t mean you should only focus on getting site to your traffic, what is means is that you should focus on both. A healthy mix of digital marketing and design. But here’s 3 tips to help you drive traffic to your site.
Tip 1: Creative Content
Chances are you already have a website, or at least in the market for one, otherwise I’m not sure why your reading this article. So I’m sure by now you’ve come across the term SEO or Search Engine Optimisation. If not, put extremely simply SEO is the process of getting your website onto the first page of Google for organic, unpaid, results; these are the sites that Google deems to be most relevant to a users search term.
As far as digital marketing is concerned, SEO, is arguably the most powerful and most potent activity you can master. If done right you can get your name in front of hundreds, even thousands of qualified leads and customers every day. In fact I’m sure many of our competitors have tried to sell you their own SEO services before, from keyword research to link building and more. But what they probably didn’t tell you is that the most important factor with SEO is good, solid, unique and relevant content. And that is something you can write yourself.