3 Free Tools for Online Marketing
February 7, 2019
If you’re a business owner, or marketing manager, chances are your business has some sort of online presence. Whether it’s a fully integrated ecommerce website, or just a basic listing on Neighbourly. In this post we’re going to take a look at 3 free tools that you can utilise to help manage and grow your online portfolio so you can get the most out of your DIY digital marketing. Of course if you need us, Mars Digital is always here to help.
Online marketing can be a major investment for any brand, big or small, but there are multiple free tools that you can find online to give your efforts that extra boost. Here are 3 of our favourites!
Social media has huge potential for business. It allows you to engage your customers and clients, sort issues almost immediately, target new business and nurture lead funnels. But there are so many different platforms that just managing your social media can become a job in itself quite quickly. Luckily if you focus primarily on Instagram there is an auto share function for Facebook, but what happens when you don’t just want to share a post on Instagram and Facebook? What about LinkedIn, or Twitter?
Enter Hootsuite. Hootsuite is an online platform that allows you to create and publish posts to multiple social media platforms with a single click. You’re even able to schedule your posts in advance, meaning you can allocate some time at the end of each day or once a week and schedule out all your posts. Not only this but Hootsuite has over 150 apps (some paid) that you can integrate as well as several social media courses for free.
Under the free plan with Hootsuite you can manage 3 social media channels. If you need more, you can always upgrade to a paid plan but we’ve found that most business tend to have 3 platforms that they focus on. Chances are if you’re doing more than that, you should be bringing in enough business and should easily be able to afford a paid plan.
Visuals are extremely important in today’s world. As marketers you need to capture your audiences attention as quickly and as efficiently as possible. We’re being constantly bombarded with stimulus that for your message to get through, you need to stand out above the crowd. And that is why imagery is so important.
Enter Canva. A free (and paid) online tool that allows you to create wonder graphics for your social media and email campaigns as well as your website quickly and easily. Canva has hundreds, if not, thousands of premade templates you can leverage for any occassion. Facebook posts, Instagram posts, flyers, posters, email headers, even PowerPoint presentations. If you don’t have the time to learn Photoshop, then Canva is a must. In fact, even if you do use Photoshop, the premade templates that you can quickly edit to make them whatever you need might even save you some time depending on what you’re looking for. Canva has a premium option as well, “Canva for Work”, however, it’s not needed for the vast majority of users.
This last free tool is’t as much about creating content or marketing but more about analytics. Specifically creating heatmaps and monitoring how your website’s visitors interact with your site. Where do they look? Where do they click and what do they do once they go to a landing page? Does your sales funnel work? Or do your customers tend to drop out at a certain point along the way?
Enter Hotjar. To answer all these questions we can use a free Hotjar account. All you need to do is insert the code into the header tag of your website and you’ll be able to monitor how your users interact with your website and from that make any necessary chances, find the bottleneck that’s stopping your website from performing better and ultimately boost your sales.
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